Panasonic
Type	Brand name of Matsushita Electric Industrial Co.
Founded	March, 1918
Headquarters	Kadoma, Osaka, Japan
Key people	Konosuke Matsushita, Founder Fumio Ohtsubo, President
Industry	Electronics
Products	Television products telephones computers digital cameras
Revenue	▲¥8,137 (in billions)
Employees	334,402
Website	Panasonic Global Site

Panasonic (パナソニック Panasonikku) is an international brand name for Japanese electric products manufacturer Matsushita Electric Industrial Co., Ltd. Under this brand Matsushita sells plasma and LCD display panels, DVD recorders and players, Blu-ray Disc players, camcorders, telephones, vacuum cleaners, microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers (under the sub-brand Toughbook), portable CD, analog tape decks and home stereo equipment, electronic components and semiconductors, all of which are marketed under their slogan "Ideas for Life." This article is about brands in marketing. ... Matsushita Electric Industrial Co. ... Image File history File links Flag_of_Japan. ... Namihaya-Dome（なみはやドーム） Kadoma (門真市; -shi) is a city located in Osaka, Japan. ... For other uses, see Osaka (disambiguation). ... Konosuke Matsushita (松下 幸之助 Matsushita Kōnosuke, November 27, 1894 – April 27, 1989) was a Japanese industrialist, the founder of Matsushita Electric, a company based in the suburb of Kadoma (on the Keihan line), Osaka in Japan. ... For the tax agency in Ireland of the same name, see Revenue Commissioners. ... This article is about work. ... A website (alternatively, web site or Web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or more web servers, usually accessible via the Internet. ... This article does not cite any references or sources. ... This article is about brands in marketing. ... Matsushita Electric Industrial Co. ... An example of a plasma display A plasma display panel (PDP) is a type of flat panel display now commonly used for large TV displays (typically above 37-inch or 940 mm). ... LCD redirects here. ... DVD (also known as Digital Versatile Disc or Digital Video Disc - see Etymology) is a popular optical disc storage media format. ... Blu-ray Disc (also known as Blu-ray or BD) is an optical disc storage media format. ... Sony DV Handycam A camcorder is a portable electronic device for recording video images and audio onto an internal storage device. ... For other uses, see Telephone (disambiguation). ... Regular canister vacuum cleaner for home use. ... Microwave oven A microwave oven, or microwave, is a kitchen appliance employing microwave radiation primarily to cook or heat food. ... A razor is an edge tool (primarily, used in shaving). ... Look up digital camera in Wiktionary, the free dictionary. ... Panasonic Toughbook in use by U.S. Navy Toughbook is the trademarked brand name owned by Matsushita Electric Industrial and marketed by their international brand name Panasonic. ... CD may stand for: Compact Disc Canadian Forces Decoration Cash Dispenser (at least used in Japan) CD LPMud Driver Centrum-Demokraterne (Centre Democrats of Denmark) Certificate of Deposit ÄŒeské Dráhy (Czech Railways) Chad (NATO country code) Chalmers Datorförening (computer club of the Chalmers University of Technology) a 1960s... A semiconductor is a solid material that has electrical conductivity in between that of a conductor and that of an insulator; it can vary over that wide range either permanently or dynamically. ...

On January 10, 2008 Matsushita announced that it intends to change the company name to Panasonic Corporation, effective October 1, 2008.^[1] The decision is pending on approval at the firm's annual shareholder's meeting in June. Non-audio/visual products (mostly home appliances) currently branded "National" in Japan will be marketed under the Panasonic brand. Home appliances are electrical/mechanical appliances which accomplish some household functions, such as cooking or cleaning. ... National logo National is a brand used by Matsushita Electric Industrial Co. ...

Introduction

The brand Panasonic was created by Matsushita in 1955 for the US, Canada and Mexico because the National brand was already registered by others.^[2][3] The Panasonic brand was created from the elements "pan" meaning "all" combined with "sonic" meaning "sound", because it was first used for audio equipment. Year 1955 (MCMLV) was a common year starting on Saturday (link displays the 1955 Gregorian calendar). ...

Based on 2004 annual sales of electronics, Matsushita is the largest Japanese electronics maker ahead of Hitachi. Within the category of white goods, Matsushita is the world’s largest manufacturer.^{[citation needed]} In the past, due to its imitation tactics Matsushita has been ridiculed in Japan as "Maneshita" ("mane" means imitation), but in fact Matsushita does vast amounts of its own product planning, research and development. It has been suggested that Hitachi Works be merged into this article or section. ... A major appliance is a large machine which accomplishes some routine housekeeping task, which includes purposes such as cooking, food preservation, or cleaning, whether in a household, institutional, commercial or industrial setting. ...

Including its related companies, Matsushita has developed a wide variety of enterprises, centering on home electronics, industrial equipment, and telecommunications equipment. Though not widely advertised before, in recent years its notebook computer line (Toughbook) has gained popularity and commercials for it are being aired on television. Other brand names associated with Panasonic include its Viera televisions and Lumix digital cameras. Logo for the Panasonic brand Matsushita Electric Industrial Co. ... Panasonic Toughbook in use by U.S. Navy Toughbook is the trademarked brand name owned by Matsushita Electric Industrial and marketed by their international brand name Panasonic. ... Lumix is Panasonics range of digital cameras, from pocket point and shoot models to digital SLRs. ...

The company's management style and corporate culture have been often compared to that of competitor Sony. When Sony is doing well, the number of books that praise Sony management increases, when conditions reverse, then more books that praise Panasonic management style are displayed in bookstores. Regardless of favorable sales and conditions, Sony and Panasonic are often viewed as rivals. This view probably arose from the videotape format wars between VHS (supported by Panasonic) and Betamax (supported by Sony).^[4] The largest direct competition between Sony and Panasonic is currently in the segment of audio products; Panasonic is also considered as Sony's rival in sales of flat panel TVs, digital cameras and DVD recorders—areas where Panasonic is focusing its production, marketing and sales efforts. In contrast, Sony has recently diversified into the cinema, video game, and financial areas, whereas Panasonic's whitegoods have no competition from Sony. After Sony's acquisitions of CBS Records and Columbia Pictures, Panasonic purchased MCA (including MCA Music and Universal Pictures) in 1991 but sold it out in 1995. Sony Corporation ) is a Japanese multinational corporation and one of the worlds largest media conglomerates with revenue of $66. ... The videotape format war was a period of an intense format war of rival incompatible models of video cassette recorders in the 1970s and early 1980s. ... Bottom view of VHS cassette with magnetic tape exposed Top view of VHS cassette with front casing removed The Video Home System, better known by its abbreviation VHS, is a recording and playing standard. ... Sonys Betamax is the 12. ... Computer and video games redirects here. ... A major appliance is a large machine which accomplishes some routine housekeeping task, which includes purposes such as cooking, food preservation, or cleaning, whether in a household, institutional, commercial or industrial setting. ... Columbia Records is the oldest continually used brand name in recorded sound, dating back to 1888. ... The Columbia Pictures logo from 1993 to the present Columbia Pictures Industries, Inc. ... The Music Corporation of America was a United States based corporation in the music business. ... Universal Music Group (UMG) is the largest business group and family of record labels in the recording industry. ... This article is about the American media conglomerate. ...

Matsushita's current corporate strategy is to seek cooperation and joint ventures in the development of certain technologies (such as LCDs), while continuing to compete against other companies such as Toshiba, Hitachi and Minebea to become the benchmark for Japanese electronics. LCD redirects here. ... Toshiba Corporations headquarters (Center) in Hamamatsucho, Tokyo Toshiba Corporation sales by division for year ending March 31, 2005 Toshiba Corporation ) (TYO: 6502 ) is a Japanese multinational conglomerate manufacturing company, headquartered in Tokyo, Japan. ... It has been suggested that Hitachi Works be merged into this article or section. ... Minebea is a Japanese multinational corporation and a major producer of machinery components and electronics devices. ...

Automobile Audio

Panasonic sells radio (audio) products for automobiles and light trucks in the US market under the Panasonic brand (aftermarket) and as OEM equipment in automobile brands such as the Toyota Corolla. The primary examples of the OEM Radios are the Toyota Corolla single CD AM/FM radio labeled A51813 and the six disc changer AM/FM radio labeled A51814.

Panasonic Corporation of North America

A cordless phone produced by Panasonic

Panasonic Corporation of North America is the name for the American branch of Matsushita. It was known as Matsushita Electric Corporation of America (MECA) prior to 2005. Image File history File linksMetadata Download high resolution version (2272x1704, 412 KB) Summary Taken by me of a KX-TG5576 phone system made by Panasonic. ... Image File history File linksMetadata Download high resolution version (2272x1704, 412 KB) Summary Taken by me of a KX-TG5576 phone system made by Panasonic. ...

Panasonic Corporation in Europe

Shop@Panasonic

Shop@Panasonic is a chain of stores in the United Kingdom and Ireland which sells only Panasonic electronics. The store is based on the same structure as Sony Centre. The stores are usually located in shopping centres such as Centrale, and brand itself the official Panasonic retailer. Panasonic is an international brand name for Japanese electric products manufacturer Matsushita Electric Industrial Co. ... Sony Centre is a chain of stores in Europe which sell electrical goods made by manufacturer Sony. ... Centrale is a shopping centre in Croydon, South London. ...

Panasonic Avionics Corporation

Panasonic Avionics Corporation^[5] (PAC) is the world's leading supplier of in-flight entertainment (IFE) and communication systems. Headquartered in Lake Forest, California where engineering, development and testing is performed while system installation, field engineering, major quality functions, certification and program management are performed at the Bothell, Washington facility - Panasonic Avionics Corporation employs approximately 2,800 employees based in over 70 locations worldwide, with major facilities in London, Toulouse, Hamburg, Dallas, Dubai and Singapore. A majority of the component manufacturing is carried out in Osaka, Japan. Panasonic Avionics Corporation (previously incorporated as Matsushita Avionics Systems), is a part of Matsushita Electric Industrial and is headquartered in Lake Forest, California with major business functions also shared with the former headquarters located in Bothell, WA. Established in 1980, the product engineering and development departments are located in Lake... In-flight entertainment (IFE) refers to the entertainment available to aircraft passengers during a flight. ... Location of Lake Forest within Orange County, California. ... Bothell is a city located in the state of Washington. ...

The company provides airline passengers with a wide array of interactive applications at their seats, combining entertainment (digital music and movies on demand, games, interactive moving maps, satellite TV, and online shopping) with business tools (E-mail, live flight schedules, and in-flight internet access). PAC is also one of the chief suppliers to both Boeing and Airbus and their IFE systems will be featured on both the Boeing 787 and the Airbus A380 aircraft. The Boeing Company (NYSE: BA, TYO: 7661) is a major aerospace and defense corporation, originally founded by William Edward Boeing. ... Airbus S.A.S. (pronounced in English, in French, and in German) is an aircraft manufacturing subsidiary of EADS, a European aerospace concern. ...

Among the many worldwide customers that use PAC systems are award-winning airlines such as Emirates, Singapore Airlines and Virgin Atlantic.

Panasonic Avionics Corporation is a subsidiary of Panasonic Corporation of North America (PNA).

Timeline of Matsushita

• 1918: Matsushita Electric Factory was founded.
• 1927: National brand name was introduced.
• 1931: Production of radios began.
• 1932: Purchased patents crucial for building radios, and disclosed the information freely to other radio makers as a contribution to the development of the electronics industry in Japan.
• 1933: Adopted a system of enterprise divisions. Constructed a large-scale factory at Kadoma, Osaka, and moved production facilities there.
• 1935: Restructuring of Matsushita Electric Industrial Company, establishment of the branch company Matsushita Electric Works.
• 1941: Joined military production, manufacturing wooden boats and wooden airplanes.
• 1946: Designated a restricted company by the Allied Powers General Headquarters.
• 1952: With technical cooperation provided by the Netherlands' Philips Electronics, Matsushita Electric Industrial Company was established. New factory construction and expansion followed.
• 1954: Began cooperation with Victor Company.
• 1957: Began the National Shop system—a sales distribution network solely for National products. It was a very effective sales network during Japan's high economic growth period.
• 1965: Began enforcing weekly two-day worker breaks. Adopted a new sales system that decreased the number of channels involved in the sales process.
• 1977: Began sales of VHS video.
• 1983: Launched the Panasonic JR-200 home computer.
• 1986: Begin using Panasonic as a brand name in Japan.
• 1989 August 1: Began large scale reform of technology departments.
• 1990: Consumer electronics products in Japan switched from the National to the Panasonic brand.
• 1993: Panasonic attempted to profit in the video game market with the 3DO Interactive Multiplayer. However, stiff competition from Sony's PlayStation forced the system to be discontinued by the end of 1995.
• 1993: Cancelled the joint venture agreement with Philips, and changed their contract to closed license.
• 1994: Established joint venture Panasonic Shun Hing Industrial Sales (Hong Kong) Co., Ltd and Panasonic SH Industrial Sales (Shenzen) Co., Ltd in China with Shun Hing Electric Works (Hong Kong). Shun Hing's Rasonic brand becomes a Panasonic subsidiary.
• 1997: A group consolidation policy was introduced, reducing the number of subsidiary companies.
• 2001: Panasonic releases a DVD-capable Nintendo GameCube called the "Q" (Japan only).
• 2002: Technics products sold in the USA and Europe are renamed Panasonic.
• 2003: Introduced the global brand and slogan, “Panasonic. Ideas for life.”
• 2008: Matsushita Electric Industrial Co., Ltd. is to be renamed as Panasonic Corporation (pending approval at the shareholder meeting in June).^[1]

Namihaya-Dome（なみはやドーム） Kadoma (門真市; -shi) is a city located in Osaka, Japan. ... In general, allies are people or groups that have joined an alliance and are working together to achieve some common purpose. ... The abbreviation GHQ may refer to the following things: General headquarters, a generic term for a military command center. ... Company logo Koninklijke Philips Electronics N.V. (Royal Philips Electronics), usually known as Philips, is one of the largest consumer electronics producers in the world. ... Victor Company of Japan, Limited ) (TYO: 6792 ), usually referred to as JVC, is an international consumer and professional electronics corporation based in Yokohama, Japan which was founded in 1927. ... The Panasonic JR-200 was a simple, relatively early (1983), 8-bit home computer with a chicklet keyboard somewhat similar to the VTech Laser 200. ... This article is primarily about a certain class of Personal computers from the late 1970s to mid 1980s, see Domotics or Home servers for home computers used in home automation. ... For other uses, see 3DO. Crash n Burn on the 3DO, the systems first bundled title. ... For other uses, see PlayStation (disambiguation). ... Rasonic (Chinese:樂信牌) is a brand name of Japanese Matsushita Electric Industrial Co. ... The Nintendo GameCube (GCN) is Nintendos fourth home video game console, belonging to the sixth generation era. ... The Panasonic Q multimedia console was a Nintendo GameCube with the ability to play DVDs, audio CDs, MP3 and CDs as well as several other features. ... Technics is a brand name of the Japanese company Matsushita Electric Industrial Co. ...

Partners

In early 2008, Panasonic partnered with Shopatron to handle its online order fulfillment, incorporating retailers into the online sale.^[6]

Sponsorship

Panasonic are the principal sponsors of the Toyota F1 team.

Panasonic is a primary sponsor of Toyota's Formula 1 program (Toyota F1), also known as Panasonic Toyota Racing. Hiro Matsushita, grandson of the company founder, is a former race car driver who stays actively involved in racing. Image File history File links Toyota_F1_Canada_2006_(crop). ... Image File history File links Toyota_F1_Canada_2006_(crop). ... Toyota F1 is a Formula One team run by Japanese car manufacturer Toyota and based in Cologne, Germany. ... Toyota Motor Corporation ) is a multinational corporation headquartered in Japan, and currently is the worlds largest automaker. ... Formula One, abbreviated to F1 and also known as Grand Prix racing, is the highest class of single-seat open-wheel auto racing. ... Toyota F1 is a Formula One team run by Japanese car manufacturer Toyota and based in Cologne, Germany. ... Hiro Matsushita (born March 14, 1961, Kobe, Japan), is a former driver in the CART series. ...

Panasonic is an official partner and sponsor of Major League Soccer. Major League Soccer (MLS) is a North America professional soccer league. ...

Panasonic also owns Gamba Osaka, a team from the J.League, the main Japanese soccer league. Gamba Osaka ) is a Japanese professional soccer (football) club, currently playing in the J. League Division 1. ... The J. League (in Japanese: Jリーグ, Officially 日本プロサッカーリーグ) is the top professional football league in Japan. ...

Panasonic sponsored Sterling Marlin in the Nextel Cup Series. Panasonic was to sponsor the 14 in 24 races but the team shut down in July Sterling Marlin (born June 30, 1957 in Columbia, Tennessee) is a NASCAR Sprint Cup Series driver who drove the #14 Waste Management Chevrolet Monte Carlo for Ginn Racing until being replaced by Regan Smith on July 17, 2007. ...

Panasonic is the primary sponsor of the 2007 World Solar Challenge.^[7] The Nuna 3 of the hattrick winning Dutch Nuna team The World Solar Challenge is a solar powered-car race over 3021 km through central Australia from Darwin to Adelaide. ...

Panasonic has been a "top" sponsor of the Olympic Games since Seoul in 1988

Panasonic is the Official Worldwide Olympic Partner for Beijing 2008 Games. The 2008 Summer Olympics, officially known as the Games of the XXIX Olympiad, will be held in Beijing in the Peoples Republic of China from August 8, 2008 to August 24, 2008, with the opening ceremony to take place at 8 PM on August 8, 2008 (the number 8...

Panasonic in popular culture

It is said that in Kachō Kōsaku Shima, a popular manga series written by Kensi Hirokane, the main character works at Hatsushiba Electric, which is modeled on the author’s work experience at Panasonic. The Osaka office which appeared in the comic is supposed to be the Matsushita Twin Tower at Kyobashi in Osaka, and when Kosaku is sent to work in China, the view from the Shanghai office is the same as the actual view from the Panasonic office in Shanghai.^{[citation needed]} Kachō Kōsaku Shima , Section Chief Kōsaku Shima) is the first in a number of Japanese manga series, by Kenshi Hirokane, about a fictional salaryman named Kōsaku Shima. ... This article is about the comics created in Japan. ... For other uses, see Osaka (disambiguation). ... For other uses, see Shanghai (disambiguation). ...

In the popular Japanese Asahi Broadcasting Corporation program Panel Quiz Attack 25, the panel used in the stage setup was developed by Matsushita Electric. During the early days of the show, the technical staff of Matsushita Electric was stationed at the recording studio, in case of any unexpected occurrences. Asahi Broadcasting Corporation (朝日放送株式会社, Asahi-hōsō kabushiki Gaisha) is a Japanese broadcasting station in Osaka. ...

In the "Weird Al" Yankovic song I'll Sue Ya, he sues Panasonic for "drying his cat off in the microwave oven." This article is about the musician. ... Ill Sue Ya is a rock song written by Weird Al Yankovic, which appeared on the album Straight Outta Lynwood. ... Microwave oven A microwave oven, or microwave, is a kitchen appliance employing microwave radiation primarily to cook or heat food. ...

The Sarcology song "Kill Your ISP" accuses Panasonic of having a bad reputation for repairing faulty goods, with the lyric "Two months in the shop is driving me crazy, Panasonic contractors sure are lazy".

Panasonic is also known for featuring Japanese pop superstar Ayumi Hamasaki in their TV commercials. Ayumi Hamasaki ), born October 2, 1978, is a Japanese singer-songwriter and former actress. ...

In the anime television show "Death Note", a large screen showing a news report had a logo saying "Fanasonic", a pun on 'Panasonic'. Death note redirects here. ...

In one episode of the Simpsons cartoon, Homer is looking at a Panaphonics brand television. Scenes from the Class Struggle in Springfield is the fourteenth episode of The Simpsons seventh season, first aired on February 4, 1996. ...

In Rockstar's video game, "GTA IV", there are various advertisements and logos for an electronics company called "Panoramic" which features a similar font and design. Grand Theft Auto IV (also known as GTA IV) is the upcoming eleventh installment of the Grand Theft Auto video game franchise, announced for release by Rockstar Games on October 16, 2007 for PlayStation 3 and Xbox 360. ...

Notes

Yomiuri-TOKYO Office Yomiuri-Osaka Office Yomiuri YC The Yomiuri Shimbun (読売新聞 Yomiuri Shinbun) is a Japanese newspaper published in Tokyo, Osaka, Fukuoka, and other major Japanese cities. ...

External links

Wikimedia Commons has media related to:

Panasonic

• Panasonic Global Site
• Panasonic Corporation of North America
• Panasonic Avionics Corporation
• Panasonic UK
• Panasonic FR
• Panasonic India
• Panasonic Australia
• Panasonic Lighting Distributor
• Panasonic Robot Videos
• Panasonic Phone Systems

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