Panos Emporio is a Swedish swimwear company and the current owner of the Fröken Sverige (Miss Sweden) pageant. The company is based in the west of Sweden, in Mölndal, near Göteborg, and was founded in 1986.^[1] Womans bathing suit, 1920s, USA A swimsuit (also swimmers), bathing suit (also bathers) or swimming costume (sometimes shortened to cozzie) is an item of clothing designed to be worn for swimming. ... Fröken Sverige or Miss Sweden is a Swedish beauty pageant, qualifying the winner for the global contest Miss Universe. ... Mölndal is a Municipality in Västra Götaland County, in western Sweden. ... Gothenburg (Swedish: Göteborg  listen? ) is a city and a municipality on the western coast of Sweden, in the County of Västra Götaland. ... 1986 (MCMLXXXVI) was a common year starting on Wednesday of the Gregorian calendar. ...

It was founded and is owned by Greek-born designer Panagiotis Papadopoulos, who prefers to be known as Panos. Panagiotis Papadopoulos (known popularly as Panos) is a Greek-born, Swedish-based fashion designer and head of Panos Emporio AB, a swimwear company in Mölndal, Sweden. ...

The company found great success not only through its designs, but through finding international models and celebrities to model its swimwear. Earlier celebrities included Finnish actress Janina Frostell, Baywatch’s Traci Bingham, Playmate Victoria Silvstedt, Big Brother Sweden candidate Malin Gudmundsson and the former Eurovision-winner Elena Paparizou. One controversial choice was Swedish drag queen Rickard Engfors:^[2] Panos was forced to reshoot the campaign for some markets with Greek swimmer Aleka.^[3] Photograph of the once famous model Dovima A model is a person who poses or displays for purposes of art, fashion, or other products and advertising. ... Janina Päivänsäde Frostell (born November 12, 1973 in Porvoo) is Finnish pop singer and model. ... Baywatch was a popular American television series about the Los Angeles County Lifeguards who patrol the crowded beaches of Los Angeles County, California. ... Traci Bingham (born on 13 January 1968) is an actress, glamour model and television personality best known for playing the role of Jordan Tate on the television series Baywatch between 1996 and 1998. ... Victoria Silvstedt [IPA: vɪktuːriːja sɪlvstÉ›t] (born September 19, 1974 in SkellefteÃ¥, Sweden) is a Swedish fashion model and actress. ... The term Eurovision has several meanings: technically, the Eurovision Network created by the European Broadcasting Union (EBU). ... Elena Paparizou (Greek: ; born January 31, 1982) is a Swedish-born Greek singer best known in Europe for winning the Eurovision Song Contest 2005 for Greece with the song, My Number One. ... Drag queens Luc DArcy and Jerry Cyr and friend at Montreals 2003 Divers/Cité pride parade. ... Rickard Engfors is a female impersonator, or drag queen, from Sweden. ...

Panos’s Greek heritage often comes through in the design and naming of the swimwear.

The brand has a following in its native Sweden and in Finland, and, additionally, in Thailand. It is sold in 30 countries. Wikibooks has more about this subject: Marketing A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the concrete symbols such as a name, logo, slogan, and design scheme. ...

The company has diversified into fashion accessories and clothing. Most recently, it has taken a stake in the Swedish retail chain Wedins.^[4]

References