Pedigree Pet Foods is a company that manufactures pet food, and is based in Melton Mowbray, Leicestershire and has another factory in Peterborough, Cambridgeshire. It is a subsidiary of Mars, Incorporated. The UK division of Mars Inc has been called Masterfoods since January 2002. Previously it was Pedigree Masterfoods and Mars Confectionery (a division, making the Mars Bar, is based in Slough, home of The Office TV series). The company makes the market leaders Pedigree Chum and Whiskas, as well as Kitekat and Pal. Whiskas' old slogan was "8 out of 10 owners say their cat prefers it." Masterfoods, until recently, sponsored the Burghley Horse Trials, near Stamford in Lincolnshire, now sponsored by another country sport stalwart, Land-Rover. Pedigree comes from a French phrase meaning birds feet, representing the shape of family trees. A picture of a man with a domesticated dog A pet is an animal that is kept by humans for companionship and enjoyment, as opposed to livestock, which are kept for economic reasons. ... Leicestershire (abbreviated Leics) is a landlocked county in central England. ... Cambridgeshire (abbreviated Cambs) is a county in England, bordering Lincolnshire to the north, Norfolk to the northeast, Suffolk to the east, Essex and Hertfordshire to the south, and Bedfordshire and Northamptonshire to the west. ... Mars, Incorporated is a world-wide manufacturer of confectionery. ... 2002 : January - February - March - April - May - June - July - August - September - October - November - December A timeline of events in the news for January, 2002. ... The Mars Bar is the name of two different candy bars manufactured by Mars Incorporated. ... Slough (pronounced ) is a town and unitary authority in the county of Berkshire in the south of England. ... Ricky Gervais as David Brent in The Office The Office is the title of a British television comedy series and its American remake. ... Whiskas logo Whiskas is a brand of cat food marketed throughout the world. ... A competitor in the 2004 Horse Trials shows good form over one the early cross-country fences The Burghley Horse Trials is an annual three day event held at Burghley House near Stamford, Lincolnshire, England. ... There is more than one place named Stamford. ... Image:Http://upload. ...

Masterfoods confectionery products in the UK, such as Mars Bar, Twix or Snickers list Waltham-on-the-Wolds as their headquarters, not Slough, even though only pet food is made at Waltham. North American Twix European Twix Twix opened Inside candy Twix is a chocolate snack or candy bar made by Mars, Inc. ... Snickers (original) Snickers (original) Snickers (original) Snickers is a chocolate brand, produced by Mars, Incorporated. ...

The Waltham Centre for Pet Nutrition, also mentioned in TV advertisements for dog food, is based here as well. There are 250 dogs and 600 cats who get fed here every day, and are very well looked after. This is publicised as conducting the most advanced research on dog and cat food in Europe, if not the world. This may be marketing overkill. There are many varieties of dog food to choose from. ...

Nestlé Purina make the dog food 'Winalot' and 'Go Cat', after buying out the original manufacturer, Spillers Petfoods, in 1998. The two biggest pet food manufacturers in Europe are Masterfoods and Nestlé Purina, having factories in many European countries. Nestlé S.A. or Société des Produits Nestlé S.A., headquartered in Vevey, Switzerland, is the worlds biggest food and beverage company. ...

Waltham is also known for the 290 metre high Waltham TV Mast nearby, built in 1967, which is the transmitter for the whole of the BBC East Midlands region. Waltham TV Mast is a 315 metre high (1035 ft) guyed steel tube mast at Waltham-on-the-Wolds, 5 miles north-east of Melton Mowbray, Leicestershire, UK. Waltham TV Mast was built in 1966/1967. ... 1967 was a common year starting on Sunday of the Gregorian calendar. ... BBC East Midlands Today is the BBCs regional television news programme for the east midlands region, which is comprised of Derbyshire, Leicestershire, southern Lincolnshire, Nottinghamshire and Rutland (note this is different to the political East Midlands region). ...

External links

• Pedigree Petfoods
• BBC East Midlands Today
• Waltham Centre
• Masterfoods
• Whiskas Cat Food
• KiteKat Cat Food
• List of reports for pet food sales in different countries