Peet's Coffee & Tea is a specialty coffee roaster and retailer. Founded in 1966 by Alfred Peet in Berkeley, California, Peet's has a large cult following known as the Peetniks due to their strong customer loyalty to its wide range of varietels and signature blends of coffee and tea. Peet's is especially noted for its strong, darkly roasted coffee, advertising that they are hand-roasted and delivered to stores as fresh as possible. The company operates about 100 stores, mostly in California, with outlets in Seattle, Boston, Chicago, Austin, and Denver. Coffee beans and a cup of coffee Coffee as a drink, usually served hot, is prepared from the roasted seeds (beans) of the coffee plant. ... 1966 was a common year starting on Saturday (the link is to a full 1966 calendar). ... Berkeley is a city in the San Francisco Bay Area of northern California, United States. ... In religion and sociology, a cult is a group of people (often a new religious movement) devoted to beliefs and goals which may be contradictory to those held by the majority of society. ...
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