Pepsi Stuff refers to a promotion launched by PepsiCo, first in North America and then around the world, in the 1990s and continuing into the 2000s featuring merchandise that could be purchased with Pepsi Points. Customers can acquire points from specially marked Pepsi packages and fountain cups. Additional points have been sold both by Pepsi and by consumers, the latter mainly enabled by eBay. PepsiCo, Incorporated (NYSE: PEP) is the largest global American beverage and snack company. ... North American redirects here. ... For the band, see 1990s (band). ... This article is about the decade of 2000-2009. ... This article is about the online auction center. ...

1990s campaigns

Pepsi Stuff catalog page featuring Cindy Crawford

Points were distributed on billions of packages and cups and millions of consumers participated. According to some sources, the first Pepsi Stuff campaign significantly outperformed The Coca-Cola Company's much-anticipated Atlanta Olympics Summer with growth 3 times larger than Coca-Cola's and 2 points of share gained by Pepsi.^{[citation needed]} Pepsi Stuff continued to run throughout North America due to consumer and bottler demand, and was eventually expanded to include Mountain Dew and other drinks, and into many international markets. In response to the campaign, The Coca-Cola Company accelerated and extended its discount pricing programs.^{[citation needed]} Image File history File links Pepsistuffcindy1. ... Image File history File links Pepsistuffcindy1. ... This article does not cite any references or sources. ... The Coca-Cola Company (NYSE: KO) is the worlds largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world, and one of the largest corporations in the United States. ... Categories: 1996 Summer Olympics ... Mountain Dew is a caffeinated, sweet, citrus-flavored soft drink produced by PepsiCo, Inc. ...

Pepsi Stuff was one of the first major consumer promotions to feature a dedicated interactive Web site.^{[citation needed]} Celebrities like Cindy Crawford, Britney Spears, Shaquille O'Neal, Deion Sanders, Shakira, Beyoncé, David Beckham, Andre Agassi, Derek Jeter, John Lee Hooker, Jimmy Fallon, Jeff Gordon, and the Spice Girls appeared in TV, print, outdoor, in-store, Internet, and catalog advertising promoting Pepsi Stuff. Some were even featured on cans. PepsiCo produced over 200 million catalogs each year, billions of Pepsi points, and an extensive line of free merchandise. This article does not cite any references or sources. ... Britney Jean Spears (born December 2, 1981) is a Grammy Award-winning[1] American pop singer, dancer, actress, author and songwriter. ... Shaquille Rashaun ONeal (pronounced sha-KEEL; born March 6, 1972), frequently referred to simply as Shaq, is an American professional basketball player, regarded as one of the most dominant in the history of the National Basketball Association (NBA). ... Deion Luwynn Sanders aka Neon Deion aka Primetime, born August 9, 1967 in Fort Myers, Florida, is a former National Football League cornerback, Major League Baseball outfielder, and is currently an NFL Network commentator. ... This article is about the musician. ... Beyoncé in 2004 with her five Grammys. ... David Beckham David Robert Joseph Beckham OBE (born May 2, 1975) is an English footballer born in Leytonstone, London. ... Andre Kirk Agassi (born April 29, 1970) is a former World No. ... Derek Sanderson Jeter (born June 26, 1974 in Pequannock, New Jersey) is an American Major League Baseball player. ... John Lee Hooker (August 22, 1917 – June 21, 2001) was an influential American post-war blues singer, guitarist, and songwriter born in Coahoma County near Clarksdale, Mississippi. ... James Thomas Fallon (born September 19, 1974 in Brooklyn, New York) is an American comedian, actor, musician, and Grammy nominee best known for his work on Saturday Night Live. ... Jeffery Michael Gordon (born August 4, 1971) is a professional American race car driver. ... The Spice Girls are a BRIT Award-winning English pop group formed in 1994. ...

2000s campaigns

In the years after the initial Pepsi Stuff promotion, both Pepsi and Coca-Cola have introduced other promotions in a similar vein to the original campaign. Some promotions involved a variety of merchandise, while others involved specific products, such as Cash or MP3s. Permanent merchandise campaigns began in 2005 when The Coca-Cola Company launched iCoke, a very similar program in which consumers collect points printed on packages, in Canada, with its introduction in the United States in 2006 as "My Coke Rewards." Also in 2006, Pepsi introduced Pepsi Access in Canada to compete with iCoke, although that campaign ended in 2007. Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... My Coke Rewards is a customer loyalty marketing campaign from ePrize for the Coca-Cola soft drink. ...

In 2008, Pepsi relaunched the program, this time in partnership with Amazon MP3 and with a dedicated website that provides a "shopping" experience modeled on the Amazon website. Amazon's partnership follows to Amazon's actual website, where the option to pay for certain designated items with Pepsi Points instead of traditional payment methods, is available. Pepsi is once again relying on celebrities to advertise the promotion, including a Super Bowl spot starring Justin Timberlake and featuring Andy Samberg from Saturday Night Live. Justin Randall Timberlake (born January 31, 1981[1]), sometimes known as JT, is an American pop and R&B singer, songwriter, record producer, dancer, and actor. ... Andy Samberg (born August 18, 1978) is an Emmy-winning American stand-up comic, songwriter, and member of comedy group The Lonely Island. ... SNL redirects here. ...

Different product have codes worth different point values; single bottles generally have one point while can 12-packs have two and 24-packs have four. Items available for redemption through the promotion range in value from 5 points (MP3 song download) to 175 points (Vintage Pepsi logo hoodie sweatshirt). Customers can also redeem points for entry in various sweepstakes.

See also

• Pepsi-Cola
• Promotion (marketing)
• Leonard v. Pepsico, Inc., a court case involving a Harrier Jump Jet Pepsi jokingly offered in a Pepsi Stuff television commercial

The current Pepsi logo Pepsi-Cola (often shortened to Pepsi), is a carbonated cola soft drink manufactured by PepsiCo, and the principal rival of Coca-Cola. ... Wikibooks has more about this subject: Marketing Scale model of a Wheaties cereal box at a pep rally Promotion is one of the four key aspects of the marketing mix. ... Leonard v. ... The Harrier Jump Jet, often referred to as just Harrier or the Jump Jet, is a British invented military jet aircraft capable of Vertical/Short Takeoff and Landing (V/STOL) via thrust vectoring. ...

External links

• Pepsi Stuff 2008 promotion home page
• Pepsi Stuff 2008 Super Bowl Ads
• Danieli Consulting Principal is the originator of Pepsi Stuff.
• New York Times - First Nationwide Pepsi Stuff Announced
• Jerry Yang announces Yahoo! partnership with popular Pepsi Stuff program in its 5th year.
• Pepsi Stuff partners with Yahoo!
• Pepsi's Harrier Jet Ad Was a Joke, NY Court Rules, October, 1999
• Promo Magazine lists 16 "Ageless Wonders" campaigns that "helped redefine promotion marketing." Included for 2002 is Pepsi Stuff (started 1996).