Peter Jones is one of the largest and best known department stores in London. It is located in Sloane Square in the fashionable Chelsea district and close to the elite districts of Belgravia and Knightsbridge. It was founded as in independent store but now belongs to the John Lewis Partnership. It is seen as rather exclusive, and a cut above the Partnership's other central London department store, the original and flagship John Lewis store in Oxford Street, and this is the main reason why the owners have kept its separate identity, rather than changing its name to "John Lewis" as the they done with most other independent department stores they have purchased. However there is a certain element of marketing sleight of hand in this as the range of goods sold as actually much the same as at other John Lewis Partnership owned department stores. The store was given a major overhaul in the early years of the 21st century, and some departments relocated to nearby premises for a time. The other two main department stores in the Royal Borough of Kensington and Chelsea, Harrods and Harvey Nichols, are both more clearly upmarket. A department store organizes its goods by departments, such as womens clothes, home furnishings, electronics, and the like. ... Greater London and the Regions of England. ... Sloane Square is a small hard landscaped square on the boundaries of the fashionable London districts of Belgravia and Chelsea. ... Chelsea is a district of London, loosely defined by the area around the Kings Road, beginning at Sloane Square at one end, and the Worlds End public house at the other, the River Thames and the Victorian artists district to the south, and some parts between the King... Belgravia is a region in the City of Westminster, London, England, to the south-west of Buckingham Palace. ... Knightsbridge is a place in the City of Westminster, London notable for its expensive shops including Harrods. ... A John Lewis store in Nottingham The John Lewis Partnership is a British retailer. ... Oxford Street is a major London shopping street, running from Marble Arch at the north east corner of Hyde Park, through Oxford Circus to St Giles Circus, its intersection with Charing Cross Road and Tottenham Court Road, where it becomes New Oxford Street until it runs into High Holborn. ... The Royal Borough of Kensington and Chelsea is a London borough in the west side of inner London, created in 1965 from the former boroughs of Kensington and Chelsea. ... Harrods is best known as an upmarket department store in Knightsbridge, London. ... Harvey Nichols is a chain of department stores in the United Kingdom. ...

External link

Official site (http://www.peterjones.co.uk/default.asp?CK=true)