The Phoenix Consortium is a group of four businessmen which purchased the British car company the Rover Group in April 2000, when BMW decided it was no longer willing to operate it. It comprises John Towers, Peter Beale, Nick Stephenson and John Edwards. The consortium paid just £10 for the company, together with Studley Castle, a conference hotel. They also purchased Midland Powertrain, MG Rover's engine plant from BMW for £20. Finally, for £50 along with a undisclosed sum from the Bank of Scotland, they purchased Rover Capital, (now MG Rover Capital) a book of Rover car loans.
Phoenix, led by John Towers, the former Rover chief executive, was locked in discussions with its lawyers yesterday in preparation for a crucial meeting with BMW today.
BMW is thought to have offered to provide £500m in working capital to Phoenix as well as equipment and car stocks at Longbridge.
Professor Garel Rhys, a motor industry expert, said the challenge facing Phoenix was to put forward a coherent and plausible business and marketing plan which acknowledged that Rover would compete with Ford, Volkswagen and Peugeot.
PhoenixConsortium offers companies commited to process management a series of special events and publications as well as important opportunities for experience sharing.
Phoenix is a consortium of leading enterprises committed to operational innovation through process management.
Phoenix members receive exclusive access to the full library of Phoenix publications, including research reports, best practice studies, video summaries, and white papers developed by Dr. Hammer and his team over the past decade.