A pitch is a concise verbal (and sometimes visual) presentation of an idea for a film, generally made by a screenwriter or director to a producer or studio executive in the hope of attracting development finance to pay for a screenplay to be written. Pitches are usually made in person, although they can be made over the phone or, occasionally, pre-recorded on audio or videotape. Film is a term that encompasses individual motion pictures, the field of film as an art form, and the motion picture industry. ... Screenwriters, scenarists or script writers, are authors who write the screenplays from which movies and television programs are made. ... Development, in the context of the Film industry, is the process by which a film project progresses (or doesnt) from the germ of an idea to greenlight status, at which point it can go into production. ... A screenplay or script is a blueprint for producing a motion picture. ...

A good pitch is generally between five and ten minutes long and lays out the premise, hook and essential beats of the story, along with thumbnail sketches of the principal characters (often including the names of actors who might play the roles), and a clear idea of the genre, tone, likely audience, and budget level. The premise of a film or screenplay is the fundamental concept that drives the plot. ... A narrative hook (or hook) is a literary technique in the opening of a story that hooks the readers attention so that he will read on. ... A Beat-script or beatscript is a scripting aid used for describing story ideas. ... Look up genre in Wiktionary, the free dictionary. ...

If an executive is interested in a pitch they may ask to see a treatment. If not, they will often follow up with "What else have you got?". A treatment or more properly film treatment is a short piece of prose intended to be turned into a screenplay for a motion picture. ...

For this reason, a wise supplicant will be prepared to pitch a second and possibly third idea without hesitation.