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A Press Kit is a packaged set of promotional materials of a person or persons represented for promotional use. The kit will usually include a cd or demo along with reviews, photos, and background information on the person, band or group and is distributed among media sources, i.e., radio stations for publicity reasons. They are often distributed to announce a release or for a newsconference.
A presskit, often referred to as a "media kit" in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use.
A pressrelease detailing the current news the media kit is sent in reference to
Presskits are a common promotional tool used by musicians when launching a new album.