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Encyclopedia > Print Culture

Print culture embodies all forms of printed text and other printed forms of visual communication. Its key expositor is Elizabeth Eisenstein, who contrasted print culture, which appeared in Europe in the centuries after the advent of the Western printing-press (and much earlier in China where woodblock printing was used from at least 800AD), to scribal culture. Walter Ong, by contrast, has contrasted written culture, including scribal, to oral culture. These views are related as the printing press brought a vast rise in literacy, so that one of its effects was simply the great expansion of written culture at the expense of oral culture. The development of printing, like the development of writing itself, had profound effects on human societies and knowledge. "Print culture" refers to the cultural products of the printing transformation. Image File history File links Broom_icon. ... Image File history File links Gnome-globe. ... Image File history File links SummaryDiagramVertical. ... The know-how that goes into a given medium. ... Oral culture is a tradition all over the world. ... The transition of communication technology: Oral Culture, Manuscript Culture, Print Culture, and Information Age Manuscript culture refers to the development and use of the manuscript as a means of storing and disseminating information until the age of printing. ... Print culture embodies all forms of printed text and communication. ... A university computer lab containing many desktop PCs The transition of communication technology: Oral Culture, Manuscript Culture, Print Culture, and Information Age Information Age is a name given to a period after the industrial age and before the Knowledge Economy. ... Visual communication is the conveyance of ideas and information in forms that can be read or looked upon. ... Elizabeth Eisenstein is an American historian of the French Revolution and early 19th c. ... Printing press from 1811, photographed in Munich, Germany. ... Yuan Dynasty woodblock edition of a Chinese play For the use of the technique in art, see Woodcut on the technique, and Old master print for the history in Europe and woodblock printing in Japan. ... Walter Ong Walter J. Ong (November 30, 1912 – August 12, 2003) is an educator, academic, and linguist known for his work in Renaissance literary and intellectual history and in contemporary culture as well as for his more wide-ranging studies on the evolution of consciousness. ... Oral culture is a tradition all over the world. ... For other uses, see Print. ... Illustration of a scribe writing Writing, in its most common sense, is the preservation of and the preserved text on a medium, with the use of signs or symbols. ...


In terms of image-based communication, a similar transformation came in Europe from the fifteenth century on with the introduction of the old master print and, slightly later, popular prints, both of which were actually much quicker in reaching the mass of the population than printed text. The term Old Master Print is used to describe works of art produced by a printing process within the Western tradition (European or New World). ... Popular Prints is a term for printed images of generally low artistic quality which were sold cheaply in Europe and later the New World from the fifteenth to eighteenth centuries, often with text as well as images. ...


Print culture is the conglomeration of effects on human society that is created by making printed forms of communication. Print culture encompasses many stages as it has evolved in response to technological advances. Print culture can first be studied from the period of time involving the gradual movement from oration to script as it is the basis for print culture. As the printing became commonplace, script became insufficient and printed documents were mass produced. The era of physical print has had a lasting effect on human culture, but with the advent of digital text, some scholars believe the printed word is becoming obsolete. Mass production is the production of large amounts of standardised products on production lines. ...


The electronic media, including the World Wide Web, can be seen as an outgrowth of print culture. A screenshot of a web page. ... WWWs historical logo designed by Robert Cailliau The World Wide Web (commonly shortened to the Web) is a system of interlinked, hypertext documents accessed via the Internet. ...

Contents

The development of print

Prior to print: Oral culture was all that existed. Oral culture gradually found the need to store what was said for long periods of time, and slowly developed scribal culture. Scribal culture being inaccurate and tedious at best developed into print culture. Each segment is rich with its own effects on the world. Scribal culture, defined by the written or physical conveying of ideas, is important to understand in achieving a grasp on the unfolding of print culture itself. Scholars disagree over when scribal culture developed. Walter Ong argues that scribal culture cannot exist until an alphabet is created, and a form of writing standardized. On the other hand, Mckenzie argues that even communicative notches on a stick, or structure, represent “text”, and therefore scribal culture. Walter Ong Walter J. Ong (November 30, 1912 – August 12, 2003) is an educator, academic, and linguist known for his work in Renaissance literary and intellectual history and in contemporary culture as well as for his more wide-ranging studies on the evolution of consciousness. ...


Ong suggests scribal culture is defined by an alphabet. Mckenzie says that the key to scribal culture is non-verbal communication, which can be accomplished in more ways than using an alphabet. These two views give rise to the importance of print culture. In scribal culture, procuring documents was a difficult task, and documentation would then be limited to the rich only. Ideas are difficult to spread amongst large groups of people over large distances of land, not allowing for effective dissemination of knowledge.


Scribal culture also deals with large levels of inconsistency. It was always considered that the oldest document was the most accurate, as it had been copied the least. In the process of copying documents, many times the meaning became changed, and the words different. Reliance on the written text of the time was never exceedingly strong.


Over time, a greater need for reliable, quickly reproduced, and a relatively inexpensive means of distributing written text arose. Scribal culture, transforming into print culture, was only replicated in manners of written text.


The earliest Western printed books began appearing in the 1450s. With this came a great reduction in the amount of labor required to produce a book and consequently a tremendous increase in the number of books produced. For other uses, see Book (disambiguation). ...


Early printers, such as Johannes Gutenberg, tried to keep their printed copies of a text as faithful as possible to the original manuscript. Even so, the earliest publications were still often different from the original, for a short time, in some ways manuscripts still remaining more accurate than printed books. Later on, printers started experimenting with new devices that had not been used in manuscripts, including title pages, footnotes, tables of contents, superior figures, and cross-references (Eisenstein 155). This article is about the inventor of printing in Europe; for other uses, see Guttenberg (disambiguation) and Gutenberg. ... A manuscript (Latin manu scriptus, written by hand), strictly speaking, is any written document that is put down by hand, in contrast to being printed or reproduced some other way. ... The title page of a book, thesis or other written work is the page at or near the front which displays its title, and author, as well as other information. ... A footnote is a note of text placed at the bottom of a page in a book or document. ... In a catalogue or index, a direction that leads a user from one entry or subject heading to another. ...


Hand-copied illustrations were replaced by first woodcuts, later engravings that could be duplicated precisely, revolutionizing technical literature (Eisenstein 155). Mathematical tables, maps, diagrams, astronomical charts, and countless other illustrations could now be copied accurately and consistently. Four horsemen of the Apocalypse by Albrecht Dürer Ukiyo-e woodcut, Ishiyama Moon by Tsukioka Yoshitoshi (1889) Woodcut is a relief printing artistic technique in printmaking in which an image is carved into the surface of a block of wood, with the printing parts remaining level with the surface... Engraving is the practice of incising a design onto a hard, flat surface, by cutting grooves into it. ... Before calculators were cheap and plentiful, people would use mathematical tables —lists of numbers showing the results of calculation with varying variables— to simplify and drastically speed up computation. ... For other uses, see Map (disambiguation). ... Sample flowchart diagram A diagram is a simplified and structured visual representation of concepts, ideas, constructions, relations, statistical data, anatomy etc used in all aspects of human activities to visualize and clarify the topic. ... Illustration by Jessie Willcox Smith. ...


Print culture, the Renaissance, and the Reformation

Eisentstein has described how the high costs of copying scribal works often led to their abandonment and eventual destruction. Furthermore, the cost and time of copying led to the slow propagation of ideas. In contrast, the printing press allowed rapid propagation of ideas, resulting in knowledge and cultural movements that were far harder to destroy.


Eisenstein points to prior renaissances (rebirths) of classical learning prior to the printing press that failed. In contrast, the Renaissance was a permanent revival of classical learning because the printing of classical works put them into a permanent and widely read form.


Similarly, Eisenstein points to a large number of prior attempts in Western Europe to assert doctrines contrary to the ruling Catholic Church. In contrast, the Protestant Reformation spread rapidly and permanemently due to the printing of heretical works such as the 95 Theses. Topics in Christianity Movements · Denominations Ecumenism · Preaching · Prayer Music · Liturgy · Calendar Symbols · Art · Criticism Important figures Apostle Paul · Church Fathers Constantine · Athanasius · Augustine Anselm · Aquinas · Palamas · Luther Calvin · Wesley Arius · Marcion of Sinope Pope · Archbishop of Canterbury Patriarch of Constantinople Christianity Portal This box:      For other uses, see Reformation (disambiguation). ... The 95 Theses. ...


Print culture and the American Revolution

A profound impact

Numerous eras throughout history have been defined through the use of print culture. The American Revolution was a major historical conflict fought after print culture brought the rise of literacy. Furthermore, print culture's ability to shape and guide society was a critical component before, during, and after the Revolution. John Trumbulls Declaration of Independence, showing the five-man committee in charge of drafting the Declaration in 1776 as it presents its work to the Second Continental Congress in Philadelphia The American Revolution refers to the period during the last half of the 18th century in which the Thirteen...


Pre-Revolution

Many different printed documents influenced the beginning of the revolution. The Magna Carta was an originally a scribal document of 1215, recording an oral transaction restricting the power of English kings and defining rights of subjects. It was revitalized by being printed in the 16th century and widely read by the increasingly literate English and colonial population thereafter. The Magna Carta was used as a basis for the development of English liberties by Sir Edward Coke and became a basis for writing the Declaration of Independence. Magna Carta Magna Carta (Latin for Great Charter, literally Great Paper), also called Magna Carta Libertatum (Great Charter of Freedoms), is an English charter originally issued in 1215. ... Sir Edward Coke Sir Edward Coke (pronounced cook) (1 February 1552 - 3 September 1634) was an early English colonial entrepreneur and jurist whose writings on the English common law were the definitive legal texts for some 300 years. ... A declaration of independence is an assertion of the independence of an aspiring state or states. ...


Additionally, during the 18th century, the production of printed newspapers in the colonies greatly increased. In 1775, more copies of newspapers were issued in Worcester, Massachusetts than were printed in all of New England in 1754, showing that the existence of the conflict developed a need for print culture. This onslaught of printed text was brought about by the anonymous writings of men such as Benjamin Franklin, who was noted for his many contributions to the newspapers, including the Pennsylvania Gazette. This increase was primarily due to the easing of the government's tight control of the press, and without the existence of a relatively free press, the American Revolution may have never taken place. The production of so many newspapers can mostly be attributed to the fact that newspapers had a huge demand; printing presses were writing the newspapers to complain about the policies of the British government, and how the British government was taking advantage of the colonists. Nickname: Location in Massachusetts Coordinates: Country United States State Massachusetts County Worcester County Settled 1673 Incorporated 1684 Government  - Type Council-manager also known as Plan E  - City Manager Michael V. OBrien  - Mayor Konstantina B. Lukes  - City Council Dennis L. Irish Michael C. Perotto Joseph M. Petty Gary Rosen Kathleen... Benjamin Franklin (January 17 [O.S. January 6] 1706 – April 17, 1790) was one of the most well known Founding Fathers of the United States. ...


In 1776, Thomas Paine wrote the pamphlet "Common Sense," a pamphlet that introduced many ideas of freedom to the Colonial citizens. Allegedly, half a million copies were produced during the pre-revolution era. This number of pamphlets produced is significant as there were only a couple million freed men in the colonies. However, "Common Sense" was not the only manuscript that influenced people and the tide of the revolution. Among the most influential were James Otis' "Rights of the British Colonies" and John Dickinson's "Farmer's Letters". Both of these played a key role in persuading the people and igniting the revolution. For other persons of the same name, see Thomas Paine (disambiguation). ... This article or section does not cite its references or sources. ... James Otis, Jr. ...


During the Revolution

Newspapers were printed during the revolution covering battle reports and propaganda. These reports were usually falsified by Washington in order to keep morale up among American citizens and troops. Washington was not the only one to falsify these reports, as other generals (on both sides) used this technique as well. The newspapers also covered some of the battles in great detail, especially the ones that the American forces won, in order to gain support from other countries in hopes that they would join the American forces in the fight against the British.


Before the Revolution, the British placed multiple acts upon the colonies, such as the stamp act. Many newspaper companies worried that the British would punish them for printing papers without a British seal, so they were forced to temporarily discontinue their work or simply change the title of their paper. However, some patriotic publishers, particularly those in Boston, continued their papers without any alteration of their title. A stamp act is a law enacted by a government that requires a tax to be paid on the transfer of certain documents such as property deeds. ...


The Declaration of Independence is a very important written document that was drafted by the original thirteen colonies, as a form of print culture that would declare their independence from the Kingdom of Great Britain and explained the justifications for doing so. While it was explicitly documented on July 4, 1776, it was not recognized by Great Britain until September 3, 1783, by the Treaty of Paris. A declaration of independence is an assertion of the independence of an aspiring state or states. ... Painting by Benjamin West depicting (from left to right) John Jay, John Adams, Benjamin Franklin, Henry Laurens, and William Temple Franklin. ...


Post-Revolution

After the signing of the Treaty of Paris, a cluster of free states in need of a government was created. The basis for this government was known as the Articles of Confederation, which were put to effect in 1778 and formed the first governing document of the United States of America. This document, however, was found to be unsuitable to outline the structure of the government, and thus showed an ineffectual use of print culture, and since printed texts were the most respected documents of the time, this called for an alteration in the document used to govern the confederation. Painting by Benjamin West depicting (from left to right) John Jay, John Adams, Benjamin Franklin, Henry Laurens, and William Temple Franklin. ... The Articles of Confederation The Articles of Confederation and Perpetual Union, commonly known as the Articles of Confederation, was the first governing document, or constitution, of the United States of America. ...


It was the job of the Constitutional Convention to reform the document, but they soon discovered that an entirely new text was needed in its place. The result was the United States Constitution. In the form of written word, the new document was used to grant more power to the central government, by expanding into branches. After it was ratified by all of the states in the union, the Constitution served as a redefinition of the modern government. Scene at the Signing of the Constitution of the United States, by Howard Chandler Christy. ... Wikisource has original text related to this article: The United States Constitution The United States Constitution is the supreme law of the United States of America. ...


Thomas Jefferson was noted as saying, “The basis of our government being the opinion of the people, the very first object should be to keep that right; and were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate for a moment to prefer the latter.” This serves as an excellent example of how newspapers were highly regarded by the colonial people. In fact, much like other forms of 18th century print culture, newspapers played a very important role in the government following the Revolutionary War. Not only were they one of the few methods in the 18th century to voice the opinion of the people, they also allowed for the ideas to be disseminated to a wide audience, a primary goal of printed text. A famous example of the newspaper being used as a medium to convey ideas were the Federalist Papers. These were first published in New York City newspapers in 1788 and pushed for people to accept the idea of the United States Constitution by enumerating 85 different articles that justified its presence, adding to a series of texts designed to reinforce each other, and ultimately serving as a redefinition of the 18th century. Thomas Jefferson (13 April 1743 N.S.–4 July 1826) was the third President of the United States (1801–09), the principal author of the Declaration of Independence (1776), and one of the most influential Founding Fathers for his promotion of the ideals of Republicanism in the United States. ... The American Revolutionary War (1775–1783), also known as the American War of Independence, was a war fought primarily between Great Britain and revolutionaries within thirteen of her North American colonies. ... An advertisement for The Federalist The Federalist Papers are a series of 85 articles arguing for the ratification of the United States Constitution. ...


The state of print today

Today, print has matured to a state where the majority of modern society has come to have certain expectations regarding the printed book:

  • The knowledge contained by printed books is believed to be accurate.
  • The cited author of a printed book does indeed exist and is actually the person who wrote it.
  • Every copy of a printed book is identical (at least in the important aspects) to every other copy, no matter how far apart the locations are in which they are sold.

Copyright laws help to protect these standards. However, a few regions do exist in the world where literary piracy has become a standard commercial practice. In such regions, the preceding expectations are not the norm. (Johns 61) The Cathach of St. ...


Currently, there are still approximately 2.3 billion books still sold each year worldwide. However, this number is steadily decreasing due to the ever-growing popularity of the Internet and other forms of digital media.


₣== Transition to the digital era == As David J. Gunkel states in his article "What's the Matter with Books?", society is currently in the late age of the text; the moment of transition from print to electronic culture where it is too late for printed books and yet too early for electronic texts. The current debate going on in the literary world is whether or not the computer will replace the printed book as the repository and definition of human knowledge. The limitations of technology create major problems with digital forms of text. Also, there is still a very large audience committed to printed texts, who are not interested in moving to a digital representation of the repository for human knowledge. At the same time, there are also concerns over whether obsolescence and deterioration make digital media unsuitable for long-term archival purposes. Much of the early paper used for print is highly acidic, and will ultimately destroy itself. By the mid 20th century humans had achieved a mastery of technology sufficient to leave the surface of the Earth for the first time and explore space. ...


The way that information is transferred has also changed with this new age of digital text and the shift towards electronic media. Gunkel states that information now takes the form of immaterial bits of digital data that are circulated at the speed of light. Consequently, what the printed book states about the exciting new culture and economy of bits is abraded by the fact that this information has been delivered in the slow and outdated form of physical paper.


In the article, "The First Amendment, Print Culture, and the Electronic Environment", the author notes that expectations will change as information becomes less tied to specific locations, and as machines become networked and linked to other machines. This means that in the future certain goods will not be associated with their origins.


The article "The First Amendment, Print Culture, and the Electronic Environment" ([1]) also mentions how the new electronic age will make print better. Placing information into electronic form not only liberates the information from its pages but removes the need for specialized spaces to hold particular kinds of information. People have become increasingly accustomed to acquiring information from our homes that previously was only accessible from an office or library. Once computers are all networked, all information should, at least in theory, be accessible from all places. Print itself contained a set of invisible and inherent censors, which electronic media is helping to remove from the creation of text. Points of control that are present in print space are no longer present as distribution channels multiply, as copying becomes faster and cheaper, as more information is produced, as economic incentives for working with information increase, and as barriers and boundaries that inhibited working with information are crossed This article or section is in need of attention from an expert on the subject. ... A screenshot of a web page. ...


Changes in technology and its effect on print culture

There are more online publications, journals, newspapers, magazines, and businesses than ever before. While this brings society closer, and makes publications more convenient and accessible, ordering a product online reduces contact with others. Many online articles are anonymous, making the 'death of the author' even more apparent. Anyone can post articles and journals online anonymously. In effect, the individual becomes separated from the rest of society. This article is about the journal as a written medium. ... This article is about the magazine as a published medium. ... Death of the Author (1967) is an essay by the French literary critic Roland Barthes that was first published in the American journal Aspen. ...


The advances of technology in print culture can be separated into three shifts:

  • spoken language to the written word,
  • the written word to Printing press,
  • the printing press to the computer/internet.

The written word has made history recordable and accurate. The printing press, some may argue, is not a part of print culture, but had a substantial impact upon the development of print culture through the times. The printing press brought uniform copies and efficiency in print. It allowed a person to make a living from writing. Most importantly, it spread print throughout society.


The advances made by technology in print also impact anyone using cell phones, laptops, and personal digital organizers. From novels being delivered via a cell phone, the ability to text message and send letters via e-mail clients, to having entire libraries stored on PDAs, print is being influenced by devices.


Non-textual forms of print culture

Symbols, logos and printed images are forms of printed media that do not rely on text. They are ubiquitous in modern urban life. Analyzing these cultural products is an important part of the field of cultural studies. Print has given rise to a wider distribution of pictures in society in conjunction with the printed word. Incorporation of printed pictures in magazines, newspapers, and books gave printed material a wider mass appeal through the ease of visual communication. Another product of non-textual print are roadside symbols, some of which incorporate printed words with eye-catching shapes and colors. This is a merging of pre-print symbolism with post-print linguistic communication. This article needs additional references or sources for verification. ... Visual culture is a field of study within cultural studies focusing on aspects of culture that rely on visual images. ...


Text and Print

There is a common miscommunication that occurs when discussing that which is print and that which is text. In the literary world, notable scholars such as Walter Ong and D.F. McKenzie have disagreed on the meaning of text. The point of the discussion at hand is to have a word that encompasses all forms of communication - that which is printed, that which is online media, even a building or notches on a stick. According to Walter Ong text did not come about until the development of the first alphabet, well after humanity existed. According to Mckenzie primitive humans did have a form of text they used to communicate with their cave drawings. This is discussed in literary theory. Print, however, is a representation of what which is printed, and does not encompass all forms of communication (e.g. a riot at a football game). Walter Ong Walter J. Ong (November 30, 1912 – August 12, 2003) is an educator, academic, and linguist known for his work in Renaissance literary and intellectual history and in contemporary culture as well as for his more wide-ranging studies on the evolution of consciousness. ... Literary theory is the theory (or the philosophy) of the interpretation of literature and literary criticism. ...


References

  • Eisenstein, Elizabeth, The Printing Revolution in Early Modern Europe
  • Eisenstein, Elisabeth. “Defining the Initial Shift: Some features of print culture.” The Book History Reader. David Finkelstein and Alistair McCleery. London and New York: Routledge, 2002. 151-173.
  • Finkelstein, David and McCleery, Alistair An Introduction to Book History. Routledge, 2005.
  • Gunkel, David J. "What's the Matter with Books?" Configurations. Volume 11, Number 3 (Fall 2003): 277-303.
  • Johns, Adrian. “The Book of Nature and the Nature of the Book.” The Book History Reader. David Finkelstein and Alistair McCleery. London and New York: Routledge, 2002. 59-76.
  • Katsh, Ethan. "Digital Lawyers: Orienting the Legal Profession to Cyberspace." University of Pittsburgh Law Review. v. 55, No. 4 (Summer 1994).
  • -- III. The First Amendment, Print Culture, and the Electronic Environment
  • Ong, Walter J. Orality and Literacy: The Technologizing of the Word. London and New York: Routledge, 1982. 78-116.

Walter Ong Walter J. Ong (November 30, 1912 – August 12, 2003) is an educator, academic, and linguist known for his work in Renaissance literary and intellectual history and in contemporary culture as well as for his more wide-ranging studies on the evolution of consciousness. ...

See also


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Printing press - Wikipedia, the free encyclopedia (2156 words)
He printed on both vellum and paper, the latter having been introduced in Europe somewhat earlier from China by way of the Arabs, who had a paper mill in operation in Baghdad as early as 794.
The impact of printing is comparable to the development of language, and the invention of the alphabet, as far as its effects on the society.
In the sciences, the introduction of the printing press marked a move from the medieval language of metaphors to the adoption of the scientific method.
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