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Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands. Image File history File linksMetadata Download high resolution version (2048x1536, 739 KB) Author: Väsk Date: August 2005 File links The following pages link to this file: Private label Metadata This file contains additional information, probably added from the digital camera or scanner used to create or digitize it. ...
Image File history File linksMetadata Download high resolution version (2048x1536, 739 KB) Author: Väsk Date: August 2005 File links The following pages link to this file: Private label Metadata This file contains additional information, probably added from the digital camera or scanner used to create or digitize it. ...
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There are different kinds of private labels:
- Store brands - The retailer's name is very evident on the packaging.
- Store sub-brands - Products where the retailer's name is low-key on the packaging.
- Umbrella branding - A generic brand, independent from the name of the retailer.
- Individual brands - A name used in one category, this is only used to promote a "real" discount product line.
- Exclusive brands - Again a name used in one category, but to promote "added value" products within the category.
There has been a significant increase in private label brands in the recent years. In Europe, private label goods now account for about 45% of products sold in supermarkets, compared to 25% in the USA. Wal-Mart, for instance, has a 40% private label representation in their stores.[citation needed] Store Brand is a regionally successful rock band in Southeast Michigan. ...
An umbrella brand is a brand that covers diverse kinds of products which are more or less related. ...
A generic brand product is one made by a manufacturer the customer doesnt know much about who may or may not put thier name on the product. ...
Historically, private labels were seen as low-priced, low-quality products. In recent years, however, companies have started using private labels to market higher quality items, and many believe high-quality private labels will increase their presence.
The concept has recently been extended to written text. The web is now awash with articles known either as 'Private Label Articles' or 'PLR (private label rights) Articles'. These are bought and sold in large volumes in order to quickly populate websites to attract traffic from search engines.
Just as with private label products were seen as low-priced and low quality products, so too was the PLR Article industry, which in the recent 12 months has improved drastically with the quality of content available.
The articles are presented as though created specifically for the site concerned. There is also now software available to automatically generate unique permutations of these articles.
Aldi
German chain Aldi is notable for the fact that the vast majority of its sales worldwide are of private label products. ALDI is a discount supermarket chain based in Germany and one of the largest retail chains in its home market. ...
External links
Examples of Private Label Manufacturers Store Brands: (Products distributed and sold using the store's name) Private Lable Manufacturers Food Lion LLC is an American grocery store company that operates over 1,200 stores in Delaware, Florida, Georgia, Kentucky, Maryland, North Carolina, Pennsylvania, South Carolina, Tennessee, Virginia, and West Virginia under the Food Lion, Bloom, Bottom Dollar, and Reids nameplates. ...
Kroger headquarters in Cincinnati, Ohio. ...
- Topco (Skokie IL)- Brands- Food Club (moderate price), Value Time (budget) Availble in several intermediate grocery chains. Sometimes produces Store brand products as well.
- FOSFA (Breclav, Czech Republic) - producent of laundry detergents and cleaners specialized in private label manufacturing.
- Associated Wholesale Grocers, Inc. (Kansas City, Kansas)- Brands- Best Choice (moderate), Always Save (budget). Available at intermediate grocers as well as K-Mart.
- Huish Detergents, Inc. - Manufactures Store Branded laundry detergents, fabric softener, bleaches, and other household cleaners. They produce laundry detergent for Wal*Mart, Costco, Sam's Club, Sears, Walgreens, Albertsons, Lucky, H-E-B, Safeway/Von's/Pavilions, Stater Bros., and Ralph's/Krogers.
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