The front cover of the 1928 edition

The father of Propaganda, Edward Bernays defined the profession of "counsel on public relations" as a "practicing social scientist" whose "competence is like that of the industrial engineer, the management engineer, or the investment counselor in their respective fields." To assist clients, PR counselors used "understanding of the behavioral sciences and applying them—sociology, social psychology, anthropology, history, etc." In Propaganda, his most important book, Bernays argued that the scientific manipulation of public opinion was necessary to overcome chaos and conflict in society: Image File history File links Download high resolution version (489x796, 18 KB) Summary reproduction of front cover of book Screenshot from scan. ... Image File history File links Download high resolution version (489x796, 18 KB) Summary reproduction of front cover of book Screenshot from scan. ... 1928 (MCMXXVIII) was a leap year starting on Sunday (link will take you to calendar). ... The front cover of Bernays 1928 book Propaganda Edward Bernays (November 22, 1891 - March 9, 1995) is regarded by many as the father of public relations, although some people believe that title properly belongs to some other early PR practitioner, such as Ivy Lee. ... Public relations is the art and science of building relationships between an organization and its key publics. ... Terms like SOSE (Studies of Society & the Environment) not only refer to social sciences but also studies of the environment. ... This is a list of industrial and systems engineers, people who were trained in or practiced industrial engineering or systems engineering. ... Behaviorism (or behaviourism) is an approach to psychology based on the proposition that behavior is interesting and worthy of scientific research. ... Social interactions of people and their consequences are the subject of sociology studies. ... Social psychology is often conceived to be the study of how individuals perceive, influence, and relate to others. ... Anthropology (from the Greek word άνθρωπος, human or person) consists of the study of humanity (see genus Homo). ... For other senses of this word, see history (disambiguation). ... For the scientific journal named Science, see Science (journal). ...

The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ... We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ... In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons ... who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

Democracy (from Greek δημοκρατία (demokratia), δημος (demos) the common people + κρατειν (kratein) to rule + the suffix ία (ia), literally the common people rule): Democracy is a form of government within a group in which members of the group have approximately equal political power. ... Trinomial name Homo sapiens sapiens Linnaeus, 1758 Humans, or human beings, are biologically classified as bipedal primates belonging to the mammalian species Homo sapiens (Latin for wise man or thinking man) under the family Hominidae (the great apes). ... Politics, sometimes defined as the art and science of government[1], is a process by which collective decisions are made within groups. ... Ethics is a general term for what is often described as the science (study) of morality. In philosophy, ethical behavior is that which is good or right. ...

See also

Online-Version of Bernays' "Propaganda" (1928)