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Encyclopedia > Proud as a Peacock
1979 "Proud as a Peacock" logo. This short-lived variant of the NBC Peacock featured thinner plumes that were colored differently from the 1980 version. Also, the NBC logo at the bottom of the screenshot is still the 1976 version.
1979 "Proud as a Peacock" logo. This short-lived variant of the NBC Peacock featured thinner plumes that were colored differently from the 1980 version. Also, the NBC logo at the bottom of the screenshot is still the 1976 version.
1980 "Proud as a Peacock" logo
1980 "Proud as a Peacock" logo

"Proud as a Peacock" was an advertising campaign used by the NBC television network from 1979 to 1981, used to help introduce the "Proud N", a logo that would be used until 1986. Image File history File links 1979 Proud as a Peacock logo File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Image File history File links 1979 Proud as a Peacock logo File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Image File history File links 1980 Proud as a Peacock logo File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Image File history File links 1980 Proud as a Peacock logo File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... NBC (a former acronym for National Broadcasting Company) is an American television network headquartered in the GE Building in New York Citys Rockefeller Center. ... A television network is a distribution network for television content whereby a central operation provides programming for many television stations. ... For the song by the Smashing Pumpkins, see 1979 (song). ... 1981 (MCMLXXXI) was a common year starting on Thursday of the Gregorian calendar. ...

Contents

The campaign

By 1979, NBC had fallen to third place in the ratings. This was partially the fault of Fred Silverman, a network executive who previously led CBS and ABC to the top of the ratings. Silverman, Time, 1977 Fred Silverman (born September 13, 1937 in New York City) is an American television executive and producer. ... CBS is one of the largest radio and television networks in the United States. ... The American Broadcasting Company ( oftenly known as ABC) operates television and radio networks in the United States and is also shown on basic cable in Canada. ...


During Silverman's tenure as president of NBC dozens of new shows failed, among them Supertrain and Pink Lady and Jeff. The 1980-81 season was the low point for NBC-the network had only three shows (Little House on the Prairie at 10th, Real People at 12th, and Diff'rent Strokes in a 3-way tie for 17th) in the Nielsen top 20. This was unheard of in a time when there were only 3 major networks. In addition, NBC paid $87 million to broadcast the 1980 Summer Olympics, only to lose an estimated $80 million in ad revenue (in addition to its initial investment) when the Games were boycotted by the United States. Supertrain was a television drama/adventure series that ran on NBC from February 7, 1979, to May 5, 1979. ... Pink Lady, known unofficially as Pink Lady and Jeff [1], was a television show that aired for six weeks on NBC in 1980. ... Little House On The Prairie was an American one-hour dramatic television program that aired on the NBC network from September 11, 1974 to March 21, 1983. ... Real People was an NBC reality television series that aired from 1979 to 1984, generally on Sunday nights. ... Diffrent Strokes was an American sitcom that aired on the NBC television network from 1978 to 1985, and on ABC from 1985 to 1986. ... When TV viewers or entertainment professionals in the United States mention ratings they are often referring to Nielsen Ratings, a system developed by Nielsen Media Research to determine the audience size and composition of television programming. ... Badge, released in the USSR The 1980 Summer Olympics, officially known as the Games of the XXII Olympiad, were held in Moscow in the Soviet Union. ...


In an attempt to present a positive image in the face of failure, an ad campaign called "Proud as a Peacock" was used, complete with a revised version of the famous NBC Peacock. However, the slogan only generated ridicule. The most infamous parody of the campaign was "We're Loud/Loud as a Peacock", which was recorded by the same ad agency that NBC hired to produce "Proud as a Peacock".


The 1979 campaign had a customization for WAPI (now WVTM) in Birmingham, while the 1980 campaign had a customization for WESH in Orlando. A YouTube clip also reveals customizations of the 1979 campaign for KSBW in Salinas, California and WBBH in Ft. Myers, Florida. 13 WVTM Birmingham Known as NBC 13 WVTM 13 signed on in 1949. ... The city from above Centenary Square. ... WESH is a television station serving the Orlando metropolitan area. ... Nickname: Location in Orange County and the state of Florida. ... KSBW is a television station in the United States and is the NBC affiliate for the Monterey-Salinas-Santa Cruz, CA market, with studios in Salinas. ... Nickname: Americas Salad Bowl Location of Salinas, California Country United States State California County Monterey Government  - Mayor Dennis Donohue Area  - City 19 sq mi (49. ... WBBH is the NBC television affiliate in Fort Myers, Florida. ... Cape Coral and Fort Myers (image bottom) from space, July 1997 Fort Myers is a city located in Lee County, Florida. ...


For the 1981-82 season, NBC would switch to Our Pride is Showing with little difference in their already-poor ratings. The Our Pride Is Showing logo After the less-than-successful Proud as a Peacock slogan from 1979 to 1981, NBCs program executive Fred Silverman was ousted and replaced by Brandon Tartikoff . ...


Meaning of the phrase

"Proud as a peacock" is a saying that is used to mean a vain or self-centered person. The phrase comes from the plumage of the male peafowl (females are peahens). When a male is courting, he spreads his tailfeathers, sometimes five feet in length, out in a fan pattern to attract a female. Thus, someone who is "proud as a peacock" is similarly 'strutting his stuff'. Cody Hanistock is so gay and he likes to suck dick.


Trivia

Preceded by
It's The New NBC
Proud as a Peacock
1979-1981
Succeeded by
Our Pride is Showing

Love Cody Hanistock This article is about the musician himself. ... MTV (Music Television) is an American cable television network headquartered in New York City. ... The 1980s refers to the years from 1980 to 1989. ... The Seven Network is an Australian television network. ... ATN-7 is the Sydney flagship television station of the Seven Network in Australia. ... The Sydney Opera House on Sydney Harbour Sydney (pronounced ) is the most populous city in Australia, with a metropolitan area population of over 4,200,000 people, and 151,920 within the city centre. ... For the song by the Smashing Pumpkins, see 1979 (song). ... 1981 (MCMLXXXI) was a common year starting on Thursday of the Gregorian calendar. ... The Our Pride Is Showing logo After the less-than-successful Proud as a Peacock slogan from 1979 to 1981, NBCs program executive Fred Silverman was ousted and replaced by Brandon Tartikoff . ...


See also


  Results from FactBites:
 
Proud as a Peacock - Wikipedia, the free encyclopedia (545 words)
"Proud as a Peacock" was an advertising campaign used by the NBC television network from 1979 to 1981, used to help introduce the "Proud N", a logo that would be used until 1986.
The most infamous parody of the campaign was "We're Loud/Loud as a Peacock", which was recorded by the same ad agency that NBC hired to produce "Proud as a Peacock".
"Proud as a peacock" is a saying that is used to mean a vain or self-centered person.
Opinions: Peacock in peril Archives (1930 words)
The sole stock-taking of the peacock population in India was done by WWF India in 1991.
Peacocks are also targeted for their fat which, some mistake as a cure for arthritis.
Poaching is the most vital cause of the plummeting peacock population across India, followed by environmental contamination caused by sprinkling of heavy pesticides and insecticides in the fields.
  More results at FactBites »

 

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