In marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Attitudes, and Opinions). They can be contrasted with demographic variables (such as age and gender), and behavioural variables (such as usage rate or loyalty). Wikibooks has more about this subject: Marketing Look up marketing in Wiktionary, the free dictionary. ... angp9ej9pem8v9t8n v98nsadrghoiffffffffffffffffffffffffffffffffffffffffdg 8aenmv-98nub 89-a5nu b9-5nb98nev8emvuangp9ej9pem8v9t8n v98nsadrghoiffffffffffffffffffffffffffffffffffffffffdg 8aenmv-98nub 89-a5nu b9-5nb98nev8emvuangp9ej9pem8v9t8n v98nsadrghoiffffffffffffffffffffffffffffffffffffffffdg 8aenmv-98nub 89-a5nu b9-5nb98nev8emvu8aenmv-98nub 89-a5nu b9-5nb98nev8emvuangp9ej9pem8v9t8n v98nsadrghoiffffffffffffffffffffffffffffffffffffffffdg 8aenmv-98nub 89-a5nu b9-5nb98nev8emvuangp9ej9pem8v9t8n v98nsadrghoiffffffffffffffffffffffffffffffffffffffffdg 8aenmv-98nub 89-a5nu b9-5nb98nev8emvuangp9ej9pem8v9t8n v98nsadrghoiffffffffffffffffffffffffffffffffffffffffdg 8aenmv-98nub 89-a5nu b9-5nb98nev8emvuangp9ej9pem8v9t8n v98nsadrghoiffffffffffffffffffffffffffffffffffffffffdg 8aenmv... Social studies is a term used to describe the broad study of the various fields which involve past and current human behavior and interactions. ... angp9ej9pem8v9t8n v98nsadrghoiffffffffffffffffffffffffffffffffffffffffdg 8aenmv-98nub 89-a5nu b9-5nb98nev8emvuangp9ej9pem8v9t8n v98nsadrghoiffffffffffffffffffffffffffffffffffffffffdg 8aenmv-98nub 89-a5nu b9-5nb98nev8emvuangp9ej9pem8v9t8n v98nsadrghoiffffffffffffffffffffffffffffffffffffffffdg 8aenmv-98nub 89-a5nu b9-5nb98nev8emvu8aenmv-98nub 89-a5nu b9-5nb98nev8emvuangp9ej9pem8v9t8n v98nsadrghoiffffffffffffffffffffffffffffffffffffffffdg 8aenmv-98nub 89-a5nu b9-5nb98nev8emvuangp9ej9pem8v9t8n v98nsadrghoiffffffffffffffffffffffffffffffffffffffffdg 8aenmv-98nub 89-a5nu b9-5nb98nev8emvuangp9ej9pem8v9t8n v98nsadrghoiffffffffffffffffffffffffffffffffffffffffdg 8aenmv-98nub 89-a5nu b9-5nb98nev8emvuangp9ej9pem8v9t8n v98nsadrghoiffffffffffffffffffffffffffffffffffffffffdg 8aenmv...
When a relatively complete assessment of a person or group's psychographic make-up is constructed, this is called a psychographic profile. Psychographic profiles are used in market segmentation and advertising. It only relates to one form not two as geodemographic which would relate to the geographical spread of different age groups across the UK for example. Market segmentation is the process of grouping a market into smaller subgroups. ... Commercialism redirects here. ...
Some categories of psychographic factors used in market segmentation include:
Of all the tools available to use in refining communication efforts, psychographics and psychodynamics are reasonably regarded as the most powerful, particularly in designing for and communicating to large markets.
Psychographics can be used to fine tune the impact of existing communications materials or tools (i.e.: corporate logos, advertisements, speeches) as well as to originate effective goal specific materials from scratch.
Psychographics is a form of social group analysis that studies how people react to the world around them according to their values and lifestyles.
Using psychographics can help communicators improve the quality and accountability of their campaigns by zeroing in on the most receptive audience for their message.
When psychographics are segmented, the need to either oversimplify or use averages evaporates, and communicators can select the most effective message for each segment.
Looking at all the facets of a psychographic segment establishes whether or not it is a worthwhile target, allowing efforts to be focused on the most profitable segments, as well as those with the highest potential.
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