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Publicis Groupe (Euronext: PUB, NYSE: PUB) is a multinational advertising and communications company based in France. It is one of the big four global advertising holding companies (the others being Omnicom, Interpublic and WPP). Its current president is Maurice Lévy. Publicis Groupe S.A. provides traditional advertising, media services, and specialized agencies and marketing services SAMS) to national and multinational clients. Its traditional advertising services principally involve the creation of advertising for products, services, and brands. It also include strategic planning involving analysis of a product, service, or brand compared to its competitors through market research, sociological and psychological studies, and creative insight. Image File history File linksMetadata No higher resolution available. ... Image File history File linksMetadata No higher resolution available. ... Euronext N.V. is a pan-European stock exchange based in Paris[1] and with subsidiaries in Belgium, France, Netherlands, Portugal and the United Kingdom. ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange publicly held and listed under the symbol NYX on its own exchange. ... Commercialism redirects here. ... The Omnicom Group (NYSE:OMC) is the worlds largest advertising agency holding company in terms of revenue (number two is WPP Group plc). ... The Interpublic Group of Companies, Inc. ... // WPP Group plc (LSE: WPP) (NASDAQ: WPPGY), based in London, is one of the worlds largest communications services groups, employing 91,000 people working in over 2,000 offices in 106 countries. ... Maurice Lévy, born February 18, 1942 in Oujda, Morocco, is a leading French businessman currently the chief executive officer of Publicis and has served in that role since 1987. ...

The company’s advertising programs involve television, magazines, newspapers, cinema, radio, outdoor, electronic, and interactive media. The company’s SAMS services include direct marketing/customer relationship management services; sales promotion, healthcare communications, multicultural and ethnic communications, corporate and financial communications, human resources communications, public relations, design services, interactive communications, events marketing, sports marketing, and production and pre-press services. Its media services include media planning, media buying, and media sales. The company conducts its operations in approximately 196 cities in 104 countries. Publicis has strategic alliances with Dentsu, Inc. The company was founded by Marcel Bleustein-Blanchet in 1926 and is headquartered in Paris, France. Year 1926 (MCMXXVI) was a common year starting on Friday (link will display the full calendar). ... City flag City coat of arms Motto: Fluctuat nec mergitur (Latin: Floating not submerging) Paris Eiffel tower as seen from the esplanade du Trocadéro. ...

As of 2006, the main subsidiary companies of this group are:

• Publicity
  • International agencies
    • Leo Burnett Worldwide
    • Publicis Worldwide
    • Saatchi & Saatchi
  • Multihub creative networks
    • Bartle Bogle Hegarty (BBH): Publicis holds a 49% stake.
    • Fallon Worldwide
    • ARC Worldwide
  • Regional agencies
    • Beacon communications
    • Buehler Partners
    • Kaplan Thaler Group
    • Publicis & Hal Riney
    • Burrell Communications Group
• Media
  • Starcom MediaVestGroup
  • ZenithOptimedia
  • Médias & Régies Europe

On 21 December 2006 Publicis announced a bid to acquire US-based e-marketing company Digitas. The all-cash deal, which values Digitas at US$1.3 billion, will markedly increase Publicis' presence in the online advertising market as its importance grows relative to "old media" advertising. [1] Leo Burnett Worldwide, generally referred to simply as Leo Burnett, is the organization overseeing all the regionally based advertising agencies in the family of advertising agencies created by ad man Leo Burnett. ... Saatchi and Saatchi is an advertising agency founded by brothers Maurice (now Lord Saatchi) and art collector Charles, most famous for their campaign on behalf of the Conservative Party before the 1979 UK general election and for the adverts for British Airways and other state owned interests privatised by the... Bartle Bogle Hegarty (BBH) is a British advertising agency, responsible for some of the more notable advertisement campaigns of the last twenty years. ... Fallon Worldwide is an international advertising agency headquartered in Minneapolis. ... The Kaplan Thaler Group is an advertising agency based in New York, NY. It was founded by Linda Kaplan Thaler, who serves as CEO and Robin Koval, who serves as the president. ... Publicis & Hal Riney is an American advertising agency, founded in San Francisco in 1977[1] by Hal Riney as Hal Riney & Partners. ... Logo ZenithOptimedia is wholly owned by the Publicis Groupe. ... December 21 is the 355th day of the year (356th in leap years) in the Gregorian calendar. ... For the Manfred Mann album, see 2006 (album). ... The old media or legacy media are the traditional means of communication and expression that existed before the new media of the Internet. ...

External links

• Publicis Group
• Publicis Agency
• Publicis USA
• business profile