In the book Fast Food Nation, author Eric Schlosser claims a Geographic Information System named "Quintillion" is used by McDonald's to analyze data to help predict a new location for one of its restaurants. According to Schlosser, Quintillion uses data such as satellite photos, income, new housing plans, and road layouts to predict future incomes and population patterns.
In the American system of numeration (sometimes called the "short scale"), this number is equal to 1,000 quadrillion, or a billion billion.
Just read that "Quintillion" was the name of a Geographic Information System used by McDonald's to analyse data to help predict a new location for one of its restaurants (I read it in the book 'Fast Food Nation' by Eric Schlosser).