Ralph E. Reed, Jr. - conservative American political strategist
Ralph Reed (American Express) - Former CEO of American Express
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Reed said he had been hired mostly to help with an Enron campaign in Pennsylvania to win a central role in the state's electricity market, which was being restructured.
Reed, who is now chairman of the Georgia Republican Party and runs a lobbying and political consulting firm called Century Strategies, based in Atlanta, said he had assumed he was being hired by Enron because he was a well-known political operative.
Reed was an unpaid consultant to the Bush organization, though after the race was well under way his firm was paid by the campaign for direct mail and phone banks.
Reed's $20,000 per month contract with Microsoft proved a minor embarrassment to the Bush campaign in the summer of 2000 when it was revealed that the software giant, which was being prosecuted for anti-trust violations, had hired a number of Bush aides as consultants and lobbyists.
Reed's principal opponent was David Shafer, a former executive director of the Georgia Republican Party recruited to the race by Congressman John Linder.
Reed was endorsed by the "Confederate Republican Caucus," a block of almost 500 heritage activists who had participated in the state convention as a protest against the removal of the Confederate battle emblem from the State Flag.