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Red Button is a button on the remote control of the digital television set top box in the UK and Malaysia. It is for interactive television services such as BBCi and Astro (Malaysia). When interactive programmes are broadcast a Press Red icon will appear on the television screen. Image File history File links Broom_icon. ... Interactive television describes any number of efforts to allow viewers to interact with television content as they view. ... BBCi is the brand name for the BBCs interactive television services. ...

BSkyB uses a video of a dog and a duck playing together and saying "press the red button" to promote the red button to its viewers. Pop Idol used the red button as a voting device. British Sky Broadcasting (BSkyB - formerly two companies, Sky Television and British Satellite Broadcasting, which merged) is a company that operates the most popular subscription television service in the Ireland. ... Trinomial name Canis lupus familiaris The dog Canis lupus is a type of canine, a mammal in the order Carnivora. ... // Subfamilies Dendrocygninae Oxyurinae Anatinae Merginae Duck is the common name for a number of species in the Anatidae family of birds. ... This article is about the British television series. ...

The feature also enables several different feeds from the event, thereby enabling viewers to select between events or sporting matches that may be taking place simultaneously. For example, when the 2006 FIFA World Cup was aired, viewers could choose to view matches from multiple camera angles.

Using the red button for interactive television services is also available outside of the UK on various satellite services.

The adoption of the mantra: "If you'd like to know more and are watching us on Digital TV, you can press the 'red button' now" throughout the industry caused one unseen side effect; that many remote controls have two red buttons - the second one is the on/off button, viewers trying to 'go interactive' switched off their TV.

References

Further reading

• Red-button iTV Services. The ITV Dictionary. The ITV Dictionary & Business Index (2006).
• Jane Hoskyn. "How to take advantage of interactive TV services: Press the red button to find out how interactive applications can change the way you watch the box", Computeract!ve, VNU Business Publications, 2006-06-01.
• immediate future Ltd (2005-07-21). Zip Television’s interactive TV study identifies which programmes will attract new digital interactors. Press release.

For the Manfred Mann album, see 2006 (album). ... June 1 is the 152nd day of the year in the Gregorian calendar (153rd in leap years), with 213 days remaining. ... 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... July 21 is the 202nd day (203rd in leap years) of the year in the Gregorian Calendar, with 163 days remaining. ... A news release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. ...

Newsletter

• InteractiveTV Today (free) [1]