Revver is a video sharing website that hosts user-generated content. Revver attaches advertising to user-submitted video clips and shares all ad revenue 50/50 with the creators. Videos can be displayed, downloaded and shared across the web in either Apple QuickTime or FLV format. In addition, Revver is a Video Publishing Platform that can enable any third-party to build their own "Revverized" site. The site at http://www.revver.com is actually built on top of Revver's own API, and third-parties can build identical functionality into their own sites. Revver allows developers to create a complete white label of the Revver platform. Image File history File links Revver-logo. ... User-generated content (UGC), also known as Consumer Generated Media or User-created Content (UCC) [1], refers to various kinds of media content that are produced by end-users, (as opposed to traditional media producers such as professional writers, publishers, journalists, licensed broadcasters and production companies). ... Video clips are short clips in video format and predominantly found on the internet where the massive influx of new video clips during 2006 was dubbed as a new phenomenon having a profound impact on both the internet and other forms of media. ... Apple Inc. ... QuickTime is a multimedia framework developed by Apple Inc. ... FLV (Flash Video) is a proprietary file format used to deliver video over the Internet using Adobe Flash Player (formerly known as Macromedia Flash Player) version 6, 7, 8, or 9. ... API may refer to: In computing, application programming interface In petroleum industry, American Petroleum Institute In education, Academic Performance Index This page concerning a three-letter acronym or abbreviation is a disambiguation page — a navigational aid which lists other pages that might otherwise share the same title. ... A white label product or service is a product or service produced by one company that is then rebranded by other companies to make it appear as if it was created by them. ...

History

Revver was founded by Steven Starr, Ian Clarke, and Oliver Luckett in 2004, and is currently based in Los Angeles. The website itself, however, did not launch until November 2005. The company has received investment from Bessemer Venture Partners, Draper Fisher Jurvetson, Draper Richards, William R. Hearst, III, Comcast Interactive Capital and Turner Broadcasting ^[1]. Oliver Luckett departed the company in late 2006. Steven Starr, circa 2006 Steven Starr is the founder and CEO of Revver. ... Ian Clarke, around 2002 Ian Clarke (born February 16, 1977) is the original designer and lead developer of Freenet. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... Flag Seal Nickname: City of Angels Location Location within Los Angeles County in the state of California Coordinates , Government State County California Los Angeles County Mayor Antonio Villaraigosa (D) Geographical characteristics Area     City 1,290. ... Ongoing events • Abramoff-Reed gambling scandal • Al Jazeera bombing memo • Avian influenza (H5N1) outbreak • Black sites scandal • Conservative leadership race (UK) • Fuel prices • Irans nuclear program • Jilin chemical plant explosions • Kashmir earthquake • Malawi food crisis • Malaysian prisoner abuse scandal • New Delhi bombings investigation • Niger food crisis • North Indian cyclone...

The current version of the site, Revver 1.0 was released in September 2006. This included a new design, user dashboard, a web based uploader and Flash as a video delivery method. Around the same time as the release, prominent YouTube user lonelygirl15 signed a promotional deal with Revver^[2]. September 2006 is the ninth month of 2006 and has begun on a Friday. ... FLV (Flash Video) is a proprietary file format used to deliver video over the Internet using Adobe Flash Player (formerly known as Macromedia Flash Player) version 6, 7, 8, or 9. ... lonelygirl15 is an interactive web-based video series, centering on the life of a fictional teenage girl named Bree, whose YouTube username is the eponymous lonelygirl15. ...

The site has grown slowly in popularity. Shortly prior to its relaunch, around 20,000 videos were available on the site^[3]. By mid-October this number had almost quintupled to 100,000 videos^[4]. The site's most popular user, a creator of videos mixing Mentos into Coke, had generated around $30,000. ^[5]

Revver released its API in September, 2006. Developers using the API can build a website with all the features on Revver.com and have complete access to the full Revver library of videos.

On November 29, Verizon Wireless and Revver announced a deal to make some Revver videos available to subscribers of Verizon's V CAST service. The deal was announced the day after a similar deal with YouTube. On V CAST, Revver videos will not contain advertisements at the end, but Revver plans to share half of the revenue from the venture with content creators^[6]. Verizon Wireless (legally named Cellco Partnership) is the largest American wireless company and largest wireless data provider, based on revenues. ... V CAST is a 3G EV-DO network created by Verizon Wireless used for streaming of video clips and music. ...

Revenue Model

An example of a RevTag advert at the last frame of a video.

Revver is the first video-sharing website to monetize user-generated content through advertising and share ad revenue with the creator.^{[citation needed]} Revver's system is often compared to Google's Adwords, but for video rather than websites. Image File history File links Revtag. ... Image File history File links Revtag. ... User-generated content (UGC), also known as Consumer Generated Media or User-created Content (UCC) [1], refers to various kinds of media content that are produced by end-users, (as opposed to traditional media producers such as professional writers, publishers, journalists, licensed broadcasters and production companies). ... A Google promotional graphic, highlighting AdWords AdWords is Googles flagship advertising product and main source of revenue. ...

The key technology behind Revver is the RevTag, a tracking tag that is attached to videos that users upload. The RevTag automatically displays a clickable advert at the end of each video. When viewers click on it, the advertiser is charged and the advertising fee is split between the video creator and Revver.

RevTags are trackable across the web so users are encouraged to share Revver videos as widely as possible. Since the RevTag is part of the video file itself (thanks to the interactivity made possible by Flash-based video players and by the QuickTime format), the technology works no matter where the video file is hosted or displayed, be it at Revver.com, at another website, or in a user's hard drive or portable video player. Therefore Revver's monetization of the video is not hampered by the downloading or sharing of the video file by users. Look up flash in Wiktionary, the free dictionary. ... QuickTime is a multimedia framework developed by Apple Inc. ...

The RevTag can fail to load an ad, or to register an ad click, if the device playing the video is not connected to the internet, in which case a default "Brought to you by Revver" message is shown at the end. Of course, if the video file is transcoded into a different format (such as by uploading it to YouTube or Google Video, or by running it through a program that changes the format of the video file, e.g. into MPEG or RealPlayer), then the RevTag would almost certainly be lost. Network problems between the viewer's computer and Revver's ad server, or problems on the ad server, can also prevent the loading of ads. YouTube is a popular video sharing website where users can upload, view and share video clips. ... Google Video logo Google Video is a free video sharing and video search engine service from Google that allows anyone to upload video clips to Googles web servers as well as make their own media available free of charge; some videos are also offered for sale through the Google...

The Revver website provides tools for sharing including RSS, podcasting, and embeddable FLV or QuickTime players. This minimizes any added benefits of transcoding. Revver thus makes it easy for creators and fans to embed the video anywhere while still in its original RevTagged version. For other meanings of RSS, see RSS (disambiguation). ... Podcasting is the method of distributing multimedia files, such as audio or video programs, over the Internet using syndication feeds, for playback on mobile devices and personal computers. ... FLV (Flash Video) is a proprietary file format used to deliver video over the Internet using Adobe Flash Player (formerly known as Macromedia Flash Player) version 6, 7, 8, or 9. ... QuickTime is a multimedia framework developed by Apple Inc. ...

Users are further encouraged to share by Revver's affiliate program. An Affiliate is a user who helps to promote their favorite videos (or any videos they believe will become popular), be it through email, sneakernet, peer-to-peer sharing, or posting on their own website or on social-networking webpages. Revver affiliates earn 20% of ad revenue for sharing videos. The remaining revenue for each video is split 50/50 between the video creator and Revver. This is possible because the RevTag in a video file that is promoted by an affiliate contains information not only about the video being played but also about the affiliate. In a non-network environment, the floppy disk was once the primary means of transferring data between computers. ...

By using the Revver API in conjunction with sharing options such as embedded players, developers can create user-interactive sites where video creators, as the users of such sites, provide video content and where the affiliate revenue for the video content goes to the site owner.

In the past, creators were able to restrict what kinds of advertisements could be placed at the end of their videos, but this is currently not possible. However, advertisers may choose to request that their ads be shown in videos of certain categories (such as videos that are most popular on certain websites), thus allowing them to better target their desired demographics.

To enable lawful sharing of Revver videos, the Revver upload license allows for redistribution under the Attribution-NonCommercial-NoDerivs 2.5 Creative Commons License. Creative Commons, some rights reserved. ...

Criticism

• Viewer privacy − in order to download the ad, the video file must contact the Revver servers with information about the video (at least the category, possibly the video ID). In the words of CEO Steven Starr, 'everywhere it's going, it's saying "hey, I'm being watched"' (Oct 17, 2006 at USC). This conflicts with viewers' privacy expectations when they're playing the video from a source that's not normally tracked (such as their own hard disks).

See also

• User-generated content
• Viral video
• Comparison of video services
• Web2.0
• YouTube
• Metacafe
• vMix
• iFilm
• blip.tv
• Break.com
• Videosift
• Kontraband
• sevenload

User-generated content (UGC), also known as Consumer Generated Media or User-created Content (UCC) [1], refers to various kinds of media content that are produced by end-users, (as opposed to traditional media producers such as professional writers, publishers, journalists, licensed broadcasters and production companies). ... This article does not cite any references or sources. ... The following tables compare general and technical information for a number of video hosts. ... Web 2. ... YouTube is a popular video sharing website where users can upload, view and share video clips. ... Metacafe website Metacafe desktop application Metacafe is a media and video sharing community on the internet. ... VMIX is a free video sharing and online community dedicated to the creation and sharing of video clips and slideshows. ... iFilm is an online archive of short films, movie trailers, and other video clips of interest. ... The correct title of this article is . ... The 2006 Break. ... Videosift is a video aggregator designed to showcase unique and interesting videos, the name of the site being a direct allusion to the metaphor of sifting wheat from chaff. ... sevenload [sæˈvænloʊd] is an online Web-2. ...

References

Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 294th day of the year (295th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 294th day of the year (295th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 294th day of the year (295th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 294th day of the year (295th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 294th day of the year (295th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 365th day of the year (366th in leap years) in the Gregorian calendar. ...

External links

• Revver
• Video of Revver founder and CEO describing Revver's history, business model, legal/copyright implications, and related anecdotes
• Revver blog
• Revver Video Blog
• Revver Developer Center / API Specification