In 1.2.1, Aristotle defines rhetoric as: Rhetoric (from Greek ÏήτωÏ, rhêtôr, orator, teacher) is the art or technique of persuasion, usually through the use of language. ...
"the faculty of observing in any given case all the available means of persuasion"
Beauty for a Man
"...Beauty varies with the time of life. In a young man beauty is the possession of a body fit to endure exertion of running and of contests of strength; which means that he is pleasant to look at; and therefore all-round athletes are the most beautiful, being naturally adapted both for contests of strength and for speed also. For a man in his prime, beauty is fitness for the exertion of warfare, together with a pleasant but at the same time formidable appearance. For an old man, it is to be strong enough for such exertion as is necessary, and to be free from all those deformities of old age which cause pain to others"
In its broadest sense, rhetoric concerns both the practice and study of effective communication in literature and in social discourse.
Until well into the 19th century, rhetoric was a fundamental area of academic study and a direct influence on the compositional styles of poets, playwrights, and novelists.
In addition, as an innately pluralistic form of criticism, rhetorical analysis may serve as a bridge between the study of literature and the study of other forms of discourse: speeches, advertisements, reportage, debates, television news--all manner of texts, images, icons, and symbols.
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