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Encyclopedia > Rice Krispies
A Rice Krispies box

Rice Krispies (known as Rice Bubbles in Australia) is a brand of breakfast cereal that has been produced by Kellogg's since 1928. They are made of rice grain which is cooked, dried and toasted. These kernels bubble and rise in a manner which forms very thin walls. When the cereal is exposed to milk or juices, these walls tend to collapse suddenly, creating the famous "Snap, crackle and pop" sounds. This work is copyrighted. ... For other uses, see Brand (disambiguation). ... This article does not cite any references or sources. ... Kellogg Company (often referred to as simply Kellogg or Kelloggs) is an American multinational producer of breakfast foods, snack foods, cookies, and crackers, with corporate headquarters in Battle Creek, Michigan, USA. Kellogg trades under the ticker symbol NYSE: K. Revenues in 2006 were $10. ... Year 1928 (MCMXXVIII) was a leap year starting on Sunday (link will display full calendar) of the Gregorian calendar. ... For other uses, see Rice (disambiguation). ...


In 1963, The Rolling Stones recorded a short song for a Rice Krispies television advertisement.[1] See also: 1962 in music, other events of 1963, 1964 in music, 1960s in music and the list of years in music // January 1 - The Beatles start a 5 day tour in Scotland to support the release of their new single, Love Me Do. January 4 - At Cortina dAmpezzo... Rolling Stones redirects here. ...

Contents

Rice Krispie treats

In 1941, a Kellogg's employee by the name of Mildred Day concocted and published a recipe for a Camp Fire Girls bake sale consisting of Rice Krispies, melted marshmallows, and margarine. It has remained a very popular snack dubbed rice krispie treats. Kellogg's themselves have now produced commercial varieties of both marshmallow and chocolate-based treats under the name "Rice Krispies Squares" in Canada[2], as well as versions under the original "Rice Krispies Treats" name sold in the U.S.[3] Now known as Camp Fire USA, the nationwide youth organization began on March 17, 1910 as Camp Fire Girls. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... For the plant, see Althaea (genus). ... treat squares Rice Krispie treats prior to being cut into single-serving bars Rice krispie treats are a sweet dessert or snack made from rice krispies, melted margarine or butter, melted marshmallows, and vanilla. ...


Controversy

In the summer of 2006, Kellogg's teamed up with Autism Speaks for a campaign called "Know the Signs". The claimed intent was to promote autism awareness via Rice Krispies cereal boxes.[4] However many adult autistics protested the partnership with Autism Speaks citing (amongst other things) ignoring the adult population and in their video allowing one mother to talk about killing her autistic daughter. Kellogg's has since removed the promotion and campaign from their website. This has been seen as the biggest victory of the Autistic Civil Rights movement to date.[citation needed] Autism Speaks was founded in February, 2005 by Bob Wright and his wife Suzanne, to help find a cure for autism, a year after their grandson, Christian, was given the diagnosis. ... This box:      The autism rights movement (which has also been called autistic self-advocacy movement [1] and autistic liberation movement [2]) was started by adult autistic individuals in order to advocate and demand tolerance for what they refer to as neurodiversity. ...


Variants

Present day

Vintage Rice Krispies box
Vintage Rice Krispies box

As well as 'plain' Rice Krispies, a number of different versions have been sold by Kellogg's. Their names vary depending on where they are sold, but there are essentially these basic versions in existence today: Image File history File links Metadata Size of this preview: 400 × 600 pixelsFull resolution‎ (2,336 × 3,504 pixels, file size: 2. ... Image File history File links Metadata Size of this preview: 400 × 600 pixelsFull resolution‎ (2,336 × 3,504 pixels, file size: 2. ...

  • Rice Krispies with a sugar-frosted coating (including "Ricicles" and "Frosted Rice Krispies")
  • Rice Krispies with chocolate (including "Coco Pops", "Cocoa Krispies" and "Cocoa Rice Krispies")
  • Rice Krispies with berry flavors (including "Berry Krispies"[5] and "Berry Rice Krispies"[citation needed])
  • "Rice Krispies with Vanilla Flavour", sold in Canada[6]
  • "Chocolate and Vanilla Rice Krispies", Chocolate Rice Krispies and Vanilla Rice Krispies mixed

Many generic versions of Rice Krispies (including frosted and chocolate variants) have been produced by other manufacturers under many different names. Teenage film-maker Silentwulf (Eric Ogden) devoted an entire video towards Rice Krispies "Real Strawberries" brand, challenging that they were in fact real, not imaginary or artificial. This article is about sugar as food and as an important and widely traded commodity. ... This is a Kelloggs cereal that is found in the United Kingdom and possibly throughout other parts of Europe. ... For other uses, see Chocolate (disambiguation). ... A box of Coco Pops Coco Pops (known as Cocoa Krispies in the United States), is a breakfast cereal produced by Kelloggs. ... A generic brand product is one made by a manufacturer the customer doesnt know much about who may or may not put thier name on the product. ... Manufacturing is the transformation of raw materials into finished goods for sale, or intermediate processes involving the production or finishing of semi-manufactures. ...


Discontinued

Rice Krispies with dehydrated miniature marshmallows ("Marshmallow Rice Krispies") were sold briefly in the U.S. and Canada.[7] Despite surviving longer in Canada than the U.S., they were finally discontinued altogether during the mid-late 1980s.[citation needed]


Rice Krispies with banana flavor (including "Banana Bubbles" and "Banana Krispies") have also been sold in the past. This article or section does not cite its references or sources. ...


Other uses of Rice Krispies brand

In addition to the products above, the 'Rice Krispies' branding has also been associated with other products containing (or related to) Rice Krispies. These include commercial versions of 'Rice Krispie treats' known as 'Rice Krispies squares',[2] cereal bars, and a multi-grain cereal known as "Rice Krispies Multi-Grain" (formerly "Muddles"[8]) sold on the UK market. Primarily aimed at children, 'Multi-Grain' contains a prebiotic and is claimed by Kellogg's to promote good digestive health.[9] The word grain has several meanings, most being descriptive of a small piece or particle. ... Prebiotics are a category of functional food, defined as: Non-digestible food ingredients that beneficially affect the host by selectively stimulating the growth and/or activity of one or a limited number of bacteria in the colon, and thus improve host health. ... Gut redirects here. ...


Taglines

  • What do your Rice Krispies say to you? (1990 - 1998)
  • Snap, Crackle, Pop; Kelloggs Rice Krispies! (1968 - present)
  • Childhood is Calling (Present)
  • Can you hear it? (Canada, present)

The "Snap, Crackle, Pop" Sound

The cereal is marketed on the basis of the noises it produces when milk is added to the bowl. In fact, Blue Man Group makes music by crunching Rice Krispies in their performances.[10] The onomatopoeic noises differ by language:[11] For the supervillain, see Onomatopoeia (comics). ...

  • English: "Snap! Crackle! Pop!"
  • Canadian French: "Cric! Crac! Croc!"
  • Spanish: "Pim! Pum! Pam!"
  • German: "Knisper! Knasper! Knusper!"
  • Swedish: "Piff! Paff! Puff!"
  • Finnish: “Riks! Raks! Poks!”
  • Dutch: Pif! Paf! Pof!
  • Afrikaans: Knap! Knaetter! Knak!
  • Swahilli: "Click! Click! Nagunga!"

References

  1. ^ BBC Music Profiles - The Rolling Stones, bbc.co.uk. Article retrieved 2006-12-30.
  2. ^ a b Rice Krispies Squares, uk. Article retrieved 2006-11-29.
  3. ^ Kellogg's® Rice Krispies Treats® Original bars. Kellogg NA Co. Retrieved on 2007-06-19.
  4. ^ "Autism Speaks and Kellogg Company Team Up to Bring Autism Awareness to the Breakfast Table this Summer on more than 5 Million Rice Krispies Cereal Boxes", Autism Speaks website. Article dated 2006-06-27, retrieved 2006-11-29.
  5. ^ Kellogg's® Berry Krispies™. Kellogg NA Co.. Retrieved on 2007-06-19. “Distributed in USA
  6. ^ Rice Krispies with Vanilla Flavour Cereal. Kellogg Canada Inc.. Retrieved on 2007-06-19.
  7. ^ "The Past In Candy", X-Entertainment. Article written 2002-01-02, retrieved 2006-11-29.
  8. ^ "Kellogg's Rice Krispies Muddles" (reference to former name), ciao.co.uk. Article retrieved 2006-11-29.
  9. ^ Kellogg's Rice Krispies Multi-Grain, Kellogg's Interactive (kelloggs.co.uk). Article retrieved 2006-11-29.
  10. ^ “The First Night Feature: Blue Man Group.” London Theatre Guide. http://www.officiallondontheatre.co.uk/news/display?contentId=86639
  11. ^ “The Tale – Snap! Crackle! & Pop!® story.” Kellogg’s® Rice Krispies®. http://www.ricekrispies.com/The_Tale.aspx

Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 364th day of the year (365th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 333rd day of the year (334th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 170th day of the year (171st in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 178th day of the year (179th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 333rd day of the year (334th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 170th day of the year (171st in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 170th day of the year (171st in leap years) in the Gregorian calendar. ... Also see: 2002 (number). ... is the 2nd day of the year in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 333rd day of the year (334th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 333rd day of the year (334th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 333rd day of the year (334th in leap years) in the Gregorian calendar. ...

External links


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