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Rich media is the term used to describe a broad range of interactive digital media that exhibit dynamic motion, taking advantage of enhanced sensory features such as video, audio and animation. The term is used to describe widely varying technologies and implementations and an exact definition is elusive. Bold textDigital media (as opposed to analog media) usually refers to electronic media that work on digital codes. ...
Video is the technology of capturing, recording, processing, transmitting, and reconstructing moving pictures, typically using celluloid film, electronic signals, or digital media, primarily for viewing on television or computer monitors. ...
A schematic representation of hearing. ...
12 frames per second is the typical rate for an animated cartoon. ...
The term rich media was originally coined by Suzanne Brisendine of Intel to describe a broad range of digital interactive media. Intel Corporation (NASDAQ: INTC, SEHK: 4335), founded in 1968 as Integrated Electronics Corporation, is an American multinational corporation that is best known for designing and manufacturing microprocessors and specialized integrated circuits. ...
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Advertising
Ian Schafer of the interactive agency Deep Focus described rich media advertising as, "digital advertising that deviates from 'standard' display advertising in that it is interactive, engaging, or informational or it breaks free of basic, accepted IAB-determined online standards, often taking advantage of broadband connectivity." The Internet Architecture Board (IAB) is a committee of the Internet Engineering Task Force (IETF). ...
Broadband in telecommunications is a term which refers to a signaling method which includes or handles a relatively wide range of frequencies which may be divided into channels or frequency bins. ...
When online advertising is described as "rich media" it generally is understood to mean any creative unit which includes user interaction, or which uses Macromedia Flash. Examples of non-rich media advertising include standard images (gif, jpeg, etc.), text links, and search engine advertising. This definition is clearly imprecise. Online advertising is advertising on the Internet. ...
// == Macromedia Flash == ==]] Using Macromedia Flash 8 (bundled in Studio 8) in Windows XP. Maintainer: Adobe Systems (formerly Macromedia) Latest release: 8 / September 30th, 2005 OS: Windows (no native Windows XP Professional x64 Edition support), Mac OS X, Linux (i386 only, via wine [1]) Use: Multimedia Content Creator License: Proprietary Website...
An example of a GIF image. ...
In computing, JPEG(pronounced JAY-peg; IPA: ) is a commonly used standard method of compression for photographic images and not for movie files for which MPEG compression is used. ...
A search engine or search service is a program designed to help find information stored on a computer system such as the World Wide Web, inside a corporate or proprietary network or a personal computer. ...
Interactive advertising has been around since the earliest days of the commercial Internet. One of the first banner ads included a game of pong within the limited space available. The real growth of rich media, however, came from small companies which specialized in specific visual effects. Unicast, for example, developed a rich media ad type which cached small portions of the creative over multiple pages in order to show a large sized creative without slowing down the user's connection speed. United Virtualities developed the first ever so-called "Floating ad" wherein the advertiser's message appears above the content of the publisher's page. PointRoll developed an "expanding ad" which changed size on user interaction. Accela Communications' AccelaCast inBanner allows for the delivery of long form rich media via standard banner ad placements. AccelaCast inBanner delivers 10-60 minutes of video within the ad unit. Newer technologies, like adInterax, are extending these formats to enable virtually any advertiser's creative vision to be played out within a webpage. Rich Media is nowadays evolving into more sophisticated formats such as Interactive Videos with Games and Ooqa Ooqa branded browsers. A web banner or banner ad is a form of advertising on the World Wide Web. ...
Pong helped bring computerized video games into everyday life. ...
In computer networks, unicast is the sending of information packets to a single destination. ...
United Virtualities - Wikipedia /**/ @import /w/skins-1. ...
Digital agency created Rich media has become a dominant force in online display advertising. According to the most recent data available, over 40% of display advertising (by impressions) is rich media, and this is expected to rise over time. There are very few or no other articles that link to this one. ...
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Education Rich media is creating exciting new opportunities in education. The integration of audio, video, and graphics within a browser has made possible new interactive forms and experiences for teaching and learning. Educators now have a broad variety of tools and systems to develop and deliver content live as well as on-demand to students anywhere and anytime. This content can either be created by using a variety of sophisticated multimedia production practices or can simply be captured using vcr-like recording systems of actual classroom events. Either way, students benefit from vastly improved learning experiences and the flexibility to participate and interact as and when needed. The Mediasite system (used by hundreds of institutions) is a good example of a complete rich media recording and delivery system to put courses on line. Classes are automatically recorded and posted on the web, enabling students to use the internet to review them online with full audio, video, and graphics (everything that was said as well as shown) in hi-fi media. [edit]
Technology Rich media can be downloadable or may be embedded in a webpage. If downloadable, it can be viewed or used offline with media players such as Real Networks' RealPlayer, Microsoft's Windows Media Player, or Apple Computer's QuickTime, among others. Embedded technologies include Flash and Java Applets like Clipstream. RealNetworks (NASDAQ: RNWK) is a Seattle-based provider of Internet media delivery software and services. ...
RealPlayer is a media player, created by RealNetworks, that plays a number of multimedia formats including MP3, MPEG-4, QuickTime, as well as multiple generations of proprietary RealAudio and RealVideo codecs. ...
The Microsoft Corporation, (NASDAQ: MSFT, HKSE: 4338) is a multinational computer technology corporation with global annual sales of US$44. ...
Windows Media Player is a proprietary software digital media player and media library application developed by Microsoft that is used for playing audio, video and images on personal computers running the Microsoft Windows operating system, as well as on Pocket PC and Windows Mobile-based devices. ...
Apple Computer, Inc. ...
QuickTime is a multimedia framework developed by Apple Computer, capable of handling various formats of digital video, media clips, sound, text, animation, music, and several types of interactive panoramic images. ...
Adobe Flash (formerly Macromedia Flash and before that FutureSplash), or simply Flash, refers to both the Adobe Flash Player and to a multimedia authoring program used to create content for the Adobe Engagement Platform (such as web applications, games and movies). ...
A Java applet is an applet delivered in the form of Java bytecode. ...
Clipstream is a proprietary streaming media software product from Destiny Media Technologies. ...
Ajax is sometimes considered a rich media technology. Ajax, shorthand for Asynchronous JavaScript and XML, is a web development technique for creating interactive web applications. ...
A rich media advertisement or application may often include a hybrid of technologies, including Flash, a separate media player, javascript in order to create a seamless whole. JavaScript is the name of Netscape Communications Corporations implementation of ECMAScript standard, a scripting programming language based on the concept of prototypes. ...
The defining characteristic of rich media is that it exhibits dynamic motion. This motion may occur over time or in direct response to user interaction. Two examples of dynamic motion that occur over time are a streaming video newscast and a stock "ticker" that continually updates itself. An example of dynamic motion in response to user interaction is a prerecorded webcast coupled with a synchronized slide show that allows user control. Another is an animated, interactive presentation file embedded in a web page.
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Accessibility Not surprisingly, rich media presents numerous accessibility challenges. However, rich media can be made accessible if all the elements are developed with accessibility in mind and the end product is used or viewed on accessible media players. Accessible rich media typically includes captioning, audio description, and navigation using a keyboard.
Accessible media players are those that can be operated by all users, including those using screen readers. They must also provide authors with the means to add captions, audio descriptions, extended audio descriptions, and subtitles. The current level of accessibility for media players creates interesting situations. Some media players allow video descriptions to be created and played but have an inaccessible interface that users of screen readers cannot operate. This results in the primary audience for audio descriptions not being able to select the PLAY button.
Another issue is that captions may look different when created on one player and then played back on another. For instance, captions developed using QuickTime may look fine when viewed in QuickTime but then appear larger or smaller when later viewed in RealPlayer.
Several media players have also made considerable progress in improving accessibility of their products. To learn more about accessible rich media, visit the National Center for Accessible Media Rich Media Accessibility web page. This web page includes a showcase of accessible rich media; tutorials on captioning audio, descriptive video, making maps and other forms of rich media accessible; strategies for dealing with player and cross-platform issues; links to tools for rich media authoring and viewing; links to latest news; and much more.
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