An early Rinso advertisement from Good Housekeeping, 1933. Rinso was touted as being able to not only wash full loads of clothes, but could also wash many days' worth of dishes, according to the ad.

Rinso was the brand name of a laundry soap most commonly used in the United States, the United Kingdom, and Australia. It was manufactured by Unilever (known in the U.S. for many years as Lever Brothers Company), starting in 1918. Image File history File linksMetadata Rinso. ... Image File history File linksMetadata Rinso. ... This article is about brands in marketing. ... Man and woman washing linen in a brook, from William Henry Pynes Microcosm, 1806. ... SOAP is a protocol for exchanging XML-based messages over a computer network, normally using HTTP. SOAP forms the foundation layer of the web services stack, providing a basic messaging framework that more abstract layers can build on. ... Unilever (Euronext: UNA, LSE: ULVR, NYSE: UN) is an Anglo-Dutch company, with a history of colonial exploitation, on which it has steadily built its capital. ... The British manufacturer Lever Brothers was founded in 1885 by William Hesketh Lever (later Lord Leverhulme) and his brother James. ... 1918 (MCMXVIII) was a common year starting on Tuesday of the Gregorian calendar (see link for calendar) or a common year starting on Wednesday of the Julian calendar. ...

Rinso was one of the first mass-marketed soap powders. It was advertised widely on radio, being the sponsor of many network programs such as Big Town from 1937 to 1942, Mayor of the Town from 1942 to 1943, and most notably The Amos 'n' Andy Show from 1943 to 1950. During this time the product's advertisements happily chanted the slogan "Rinso white, Rinso bright" and boasted that Rinso contained "Solium, the sunlight ingredient". Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. ... Big Town was a television melodrama which ran on the CBS network from 1950 through 1954 and on the NBC network from 1955 through 1956. ... 1937 (MCMXXXVII) was a common year starting on Friday (link will take you to calendar). ... This article is about the year. ... Mayor of the Town was a comedy-drama series that aired on radio from 1942 to 1949 on CBS and NBC, and starred noted actor Lionel Barrymore as the mayor of the fictional town of Springdale. ... 1943 (MCMXLIII) is a common year starting on Friday. ... Amos & Andy (also rendered as Amos n Andy) was a situation comedy popular in the United States from the 1920s through the 1950s. ... 1950 (MCML) was a common year starting on Sunday (link will take you to calendar). ...

In the 1950s sales plummeted when a new detergent, Tide, maufactured by rival Procter & Gamble, proved to be much more popular. Rinso was revamped in the mid-1960s, and given a new name, Sunshine Rinso. The justification for the name change was that the new and improved Rinso now had "sunshine whiteners". // Events and trends This map shows two essential global spheres during the Cold War in 1959. ... A detergent is a compound, or a mixture of compounds, intended to assist cleaning. ... A bottle of Tide with Bleach Alternative. ... Procter & Gamble headquarters in Cincinnati, Ohio. ... The 1960s decade refers to the years from 1960 to 1969, inclusive. ...

There was heavy ad backing (for example, a heavily played commercial during this time period was a pop version of a Sunshine Rinso jingle, set to You Are My Sunshine). Sales did not improve appreciably, and Rinso eventually disappeared from store shelves by the mid-1970s, although the liquid detergent Rinso Blue could still be seen on U.S. shelves as recently as the late 1980s. You Are My Sunshine is a popular song. ... The 1970s decade refers to the years from 1970 to 1979, inclusive. ... The 1980s decade refers to the years from 1980 to 1989, inclusive. ...

Rinso was, in effect, replaced with another Unilever detergent, Surf, in its three major markets. Surf is the name of a laundry detergent, most commonly known by said name in the United States, the United Kingdom, and Ireland. ...

However, Rinso is still being made by Unilever for the Turkish market. There´s still Rinso in Central America too, where it is the third major soap powder brand.

External links

• Turkish Rinso site (in Turkish)