Roberto Crispulo Goizueta (November 18, 1931, - October 18, 1997) was Chairman, Director, and Chief Executive Officer (CEO) of The Coca-Cola Company from August 1980, until his death October 1997. Image File history File linksMetadata Roberto_Goizueta. ... is the 322nd day of the year (323rd in leap years) in the Gregorian calendar. ... Year 1931 (MCMXXXI) was a common year starting on Thursday (link will display full 1931 calendar) of the Gregorian calendar. ... is the 291st day of the year (292nd in leap years) in the Gregorian calendar. ... For the band, see 1997 (band). ... A Chairman is the presiding officer of a meeting, organization, committee, or other deliberative body. ... In relation to a company, a director is an officer (that is, someone who works for the company) charged with the conduct and management of its affairs. ... “Chief executive” redirects here. ... The wave shape (known as the dynamic ribbon device) present on all Coca-Cola cans throughout the world derives from the contour of the original Coca-Cola bottles. ... Year 1980 (MCMLXXX) was a leap year starting on Tuesday (link displays the 1980 Gregorian calendar). ... For the band, see 1997 (band). ...

Under the direction of Goizueta, investors saw The Coca-Cola Company become a top US corporation. He is attributed to invigorating The Company with a global vision. In the process, he created more wealth for shareholders than any other CEO in history.

Life

Roberto Goizueta was born into a prominent family in Havana, Cuba, where his grandfather owned a Cuban sugar refinery. He was the only son of Crispulo and Aida Goizueta. This article is about the capital of Cuba. ...

In Havana, Goizueta attended the prestigious Colegio de Belén, a Jesuit secondary school and later studied for a year in the United States at the Cheshire Academy, a preparatory school in Connecticut. At Cheshire, Goizueta bettered his English skills by watching American movies. Belen Jesuit Preparatory School is a Roman Catholic high school in Miami, Florida. ... The Society of Jesus (Latin: Societas Iesu), commonly known as the Jesuits, is a Roman Catholic religious order. ... Cheshire Academy Cheshire Academy is a Prep school located in Cheshire, Connecticut. ... Official language(s) English Capital Hartford Largest city Bridgeport Largest metro area Hartford Area  Ranked 48th  - Total 5,543[2] sq mi (14,356 km²)  - Width 70 miles (113 km)  - Length 110 miles (177 km)  - % water 12. ...

He began studies at Yale University in 1948, earning a Bachelor's degree in Chemical Engineering. In 1953, he returned to Cuba to work in his family's business. “Yale” redirects here. ... Year 1948 (MCMXLVIII) was a leap year starting on Thursday (link will display the 1948 calendar) of the Gregorian calendar. ... Year 1953 (MCMLIII) was a common year starting on Thursday (link will display full calendar) of the Gregorian calendar. ...

Fidel Castro rose to power in Cuba, transforming the island into a communist state. While on vacation in Miami, Goizueta and his family decided to defect to the United States. At the time of their defection, they had $40 and 100 shares of Coca-Cola stock. He was very active with his family. Fidel Alejandro Castro Ruz (born on August 13, 1926) is the current President of Cuba but on indefinite medical hiatus. ... This article is about communism as a form of society and as a political movement. ... This article is about the city in Florida. ...

Career at The Coca-Cola Company

A year after returning to Cuba to work in his families business, replying to an anonymous want ad in his local newspaper, Goizueta found himself working for the Coca-Cola bottler in Cuba. A short time later he was promoted to Chief Technical Director of five Cuban bottling plants.

After defecting to the United States, Goizueta worked for The Coca-Cola Company in Miami. He was re-assigned to Nassau, Bahamas as a Chemist for the Caribbean region. For other uses of Nassau, see Nassau (disambiguation). ... “West Indian” redirects here. ...

In 1964 he was moved to the headquarters of The Coca-Cola Company in Atlanta, Georgia. At the age of 35, he became Vice President of Technical Research and Development. He remains the youngest person to hold this position at The Company. In 1975, he was promoted to lead the Legal and External Affairs department. Also Nintendo emulator: 1964 (emulator). ... Nickname: Location in Fulton and DeKalb counties in the state of Georgia Coordinates: , Country State Counties Fulton, DeKalb Government  - Mayor Shirley Franklin (D) Area  - City  132. ... Year 1975 (MCMLXXV) was a common year starting on Wednesday (link will display full calendar) of the Gregorian calendar. ...

Robert Goizueta received a stunning appointment in 1979, to become President of The Coca-Cola Company after then officer J. Lucian Smith resigned. In March 1981, he assumed the chairmanship after Chairman J. Paul Austin retired. Also: 1979 by Smashing Pumpkins. ... Year 1981 (MCMLXXXI) was a common year starting on Thursday (link displays the 1981 Gregorian calendar). ...

Goizueta remained at the helm of The Coca-Cola Company for sixteen years until the time of his death, due to complications from lung cancer, in 1997. For the band, see 1997 (band). ...

During his tenure, the Coca-Cola brand became the most well-known trademark in the world. He introduced the Coke slogan, "Coke is it!" as well as, "I'd like to buy the world a coke!" and "Always Coca-Cola!". He launched Diet Coke, as well as the ill-fated New Coke. Diet Coke (sometimes known as Diet Coca-Cola) or Coca-Cola Light (sometimes known as Coke Light) is a sugar-free soft drink produced and distributed by The Coca-Cola Company. ... New Coke was the unofficial name of the sweeter formulation introduced in 1985 by The Coca-Cola Company to replace its flagship soft drink, Coca-Cola or Coke. ...

He also sat on the Board of Directors for various companies, including, SunTrust Banks, Inc., The Ford Motor Company, and The Eastman Kodak Company.

Philanthropy

Roberto Goizueta was a trustee, and many times sat on the board of many educational charitable institutions.

In 1992, he established The Goizueta Foundation, with a goal to support educational and charity institutions. "The purpose of The Goizueta Foundation is to assist organizations that empower individuals and families through educational opportunities to improve the quality of their lives." Year 1992 (MCMXCII) was a leap year starting on Wednesday (link will display full 1992 Gregorian calendar). ...

The Goizueta Business School at Emory University

In 1994, after a $10 million gift from the Robert W. Woodruff Foundation, the Board of Trustees at Emory University in Atlanta, Georgia, named its business school after Roberto Goizueta. The school grants BBAs, MBAs, and PhDs in business. Emory University has an extensive history with Coca-Cola. In 1899, Methodist Bishop Warren Candler's brother Asa Candler was elected to Emory's Board of Trustees and was a generous patron of the university. It has been suggested that this article or section be merged into Board of directors. ... Emory University is a private university located in the metropolitan area of the city of Atlanta and in western unincorporated DeKalb County, Georgia, United States. ... This article is about the state capital of Georgia. ... Goizueta Business School (pronounced goy-swet-ah) is the business school of Emory University in Atlanta, Georgia. ... BBA can stand for: A Bachelor of Business Administration degree A Bus company, from the Netherlands. ... Master of Business Administration (MBA) is a tertiary degree in business management. ... PhD usually refers to the academic title Doctor of Philosophy PhD can also refer to the manga Phantasy Degree This is a disambiguation page — a list of pages that otherwise might share the same title. ... The wave shape (known as the dynamic ribbon device) present on all Coca-Cola cans throughout the world derives from the contour of the original Coca-Cola bottles. ... Asa Griggs Candler (December 30, 1851 _ March 12, 1929) was business tycoon who made most of his money selling Coca-Cola. ... It has been suggested that this article or section be merged into Board of directors. ...

In January 1999, the estate of Goizueta pledged $20 million to Emory University.^[1]

Quotes

"The cynics will tell you that the good you do today will be forgotten tomorrow. I say, do it anyway."

"Opportunity...ours to seize...ours to live...and ours to defend. Or otherwise - ultimately - ours to lose."

"Lack of integrity renders worthless all other values. Without integrity no other personal quality has much value ... because integrity overrides everything else."

"Once you lose everything, what's the worst that's going to happen to you? You develop a self-assurance."

"We're going to take risks. What has always been will not necessarily always be forever."

"State expectations. Meet expectations. Repeat." -- (on creating credibility.)

"The moment avoiding failure becomes your motivation, you're down the path of inactivity. You stumble only if you're moving."

"In order to show proper respect for your future, you must sometimes show some insensitivity to your past."

"Integrity... it means doing what is right. Not necessarily what is correct -- no one is correct all the time. But doing what is right."

Factoids

• Became the first CEO to gain billionaire status from a company which he did not found.
• Loved dogs. As a young man, was certified as show judge for the Boxer breed.

• His champion Pembroke Welsh Corgi showdog Ch. Just Enuff of The Real Thing, "Fizz," won "Best of Breed" at The Westminster Kennel Club Show in 1996 and 1997.

See also

• List of Cubans

This is a list of notable and well-known Cubans, ordered alphabetically by first name within each category. ...

References

1. ^ Emory University: Highlights of Excellence and Achievement 1999.

• Allen, Frederick (1995). Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World. HarperBusiness. ISBN 0-88730-751-5. 
• Greising, David (1999). I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta. Wiley, John & Sons, Incorporated. ISBN 0-471-34594-6. 
• The Roberto Goizueta Foundation Website

External Links

• Roberto Goizueta in Georgia
• Goizueta Business School