Saatchi & Saatchi is an advertising agency founded by brothers Maurice (now Lord Saatchi) and art collector Charles, most famous for their campaign on behalf of the Conservative Party before the 1979 UK general election and for the adverts for British Airways and other state owned interests privatised by the Conservatives in the 1980s. An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for their clients. ... Lord Saatchi Maurice Saatchi, Baron Saatchi, born June 21, 1946 is the co-founder of advertising agencies Saatchi and Saatchi and M&C Saatchi. ... Charles Saatchi, born June 10, 1943, is the co-founder of advertising agencies Saatchi and Saatchi and M&C Saatchi. ... The Conservative Party is the largest political party on the centre-right in the United Kingdom. ... The UK general election, 1979 was held on May 3, 1979 and is regarded as a pivotal point in 20th century British politics. ... British Airways is the largest airline of the United Kingdom. ... // Events and trends The 1980s marked an abrupt shift towards more conservative lifestyles after the momentous cultural revolutions which took place in the 1960s and 1970s and the definition of the AIDS virus in 1981. ...

After working for other advertising firms the two brothers established their own company in 1976. With the support of American investors Saatchi & Saatchi pursued a policy of buying out competing firms with lucrative established contracts. In 1990 a board room coup saw the brothers leave the company and set up a new firm M&C Saatchi. 1976 (MCMLXXVI) is a leap year starting on Thursday (link will take you to calendar). ... M&C Saatchi is an advertising agency, with several offices around the world. ...

Saatchi & Saatchi's holding company is Publicis. Saatchi's worldwide CEO is Kevin Roberts. Saatchi & Saatchi has offices in over 80 countries around the world. Its worldwide headquarters are on Hudson Street in New York City. Its other main office in the United States is located in Torrance, California. In the US, Saatchi's largest clients are Toyota, Procter & Gamble and General Mills. New York City, officially named the City of New York, is the most populous city in the United States, the most densely populated major city in North America, and is at the center of international finance, politics, entertainment, and culture. ... City of Torrance official logo Torrance is a city located in southwestern Los Angeles County, California. ... Toyota redirects here. ... Procter & Gamble headquarters in Cincinnati, Ohio. ... General Mills NYSE: GIS is a corporation, mainly concerned with food products, that is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. ...

The London office, the home of the original agency, is on Charlotte Street and has its own pub, named "the pregnant man" after the firm's first famous ad. They also have an office in Tokyo that was started by Graham Thomas. London is the capital city of the United Kingdom and of England. ... Long a symbol of Tokyo, the Nijubashi Bridge at the Kokyo Imperial Palace. ... Graham Thomas FRSA is a writer and ex-leading advertising man with Saatchi & Saatchi. ...

Saatchi & Saatchi entered a new phase in 1997 when it officially dropped "advertising" from the name. Under the direction of its new CEO, Kevin Roberts, the agency sought to be known as an "ideas company". It was this philosophy that gave rise to the "Lovemarks" philosophy - a theory that is premised on the concept that 'brands are dead'. "Lovemarks" has been the driving force for many of Saatchi's global clients, which include over 50 of Brandweek's Top 100 Brands in Advertising. Across its 189 offices, Saatchi & Saatchi works with the likes of VISA, Sony, Lexus, Guinness, Hewlett-Packard and others to promote the "Lovemarks" philosophy.

See also

• M&C Saatchi

M&C Saatchi is an advertising agency, with several offices around the world. ...

External links

• Offical site