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Encyclopedia > Salem (cigarette)

Salem is brand of cigarettes introduced in 1956 by the R.J. Reynolds Tobacco Company|RJR as the first filter-tipped menthol cigarette. Its name (along with that of the Winston brand) derives from Winston-Salem, North Carolina, the city where RJR was founded and headquartered. Unlit filtered cigarettes. ... A car from 1956 Year 1956 (MCMLVI) was a leap year starting on Sunday (link will display full calendar) of the Gregorian calendar. ... Reynolds American Inc. ... Menthol is a covalent organic compound made synthetically or obtained from peppermint or other mint oils. ... Winston - outdoor advertising. ... Winston-Salem is a city located in Forsyth County, North Carolina. ... Official language(s) English Capital Raleigh Largest city Charlotte Largest metro area Charlotte metro area Area  Ranked 28th  - Total 53,865 sq mi (139,509 km²)  - Width 150 miles (240 km)  - Length 560[1] miles (900 km)  - % water 9. ...


In the late 1960s, the brand's slogan (sung to music in television and radio commercials prior to their prohibition on January 1, 1971) was "You can take Salem out of the country, but...you can't take the country out of Salem." Later, the slogan "Springtime... it happens every Salem" was used. // Advert redirects here. ...


For decades Salem was one of the best-selling cigarette brands in the US, though in recent years it has been surpassed by other menthol brands such as Newport and Kool. For other uses, see Brand (disambiguation). ... Newport, introduced in 1957, is a brand of menthol cigarettes produced by Lorillard Tobacco Company of Greensboro, North Carolina, United States. ... A pack of KOOL Milds and a cigarette. ...


There are now two main varieties of Salem: Green Label and Black Label. The Green Label is marketed as being more smooth-tasting, while the Black Label is said to be stronger or "harsher" tasting.


The packaging for Salem was significantly revised in the late 1990s, with the addition of Black Labels which had sliding packs, and the inclusion of a single cigarette with a dark green filter, appropriately called "The Lucky" after the tradition of flipping the first cigarette in the box upside down and smoking it last.


In Japan, a "clean cigarette" was introduced in August 1995 by R.J. Reynolds and branded as Salem Pianissimo, which was designed to reduce the odor of the cigarette, and generate a pleasant smell and taste in a society which holds cleanliness as a high attribute. [1]

Contents

Sponsorship

Until the early 2000s, Salem was a sponsor of the Hong Kong Open, an ATP tennis tournament, which attracted a number of top ranking professional players. As a result of the sponsorship, it was titled the Salem Open. Salem also sponsored a number of events there including concerts throughout Asia. [2] The Association of Tennis Professionals (ATP) was formed in 1972 to protect the interests of male professional tennis players. ... For other uses, see Tennis (disambiguation). ... For other uses, see Asia (disambiguation). ...


In 2001, as with legislation restricting tobacco sponsorship in Hong Kong, the [[tournament] sponsorship was proven to be controversial, when tits official logo was altered to include the logo of Perrier, causing anti-smoking campaigners to claim that the organisers exploited a loophole withing its sponsorship clause.[3] Sponsorship can refer to several concepts: A sponsors support of an event, activity, person, or organization. ... Country France/USA Source Vergeze Type sparkling pH 5. ... The term loophole could refer to a number of things: See Embrasure; a slit in a castle wall Loophole (1954 movie) Loophole (1981 movie) for other meaning see Loophole at Wikionary Cash Loopholes ...


Notes

  1. ^ cf. Assunta and Chapman, "A 'clean cigarette' for a clean nation: a case study of Salem Pianissimo in Japan", 2004. The same product was prototyped in America, but many felt the "smokeless" tobacco tasted horrible, so the project was scrapped.
  2. ^ Tobacco Ad Gallery (tobaccofreekids.org):Salem.
  3. ^ HONG KONG OPEN TENNIS IN TOBACCO CONTROVERSY.

Out of the three main menthol cigarettes, Kool, Salem, & Newport, Salem is the strongest menthol cigarette, followed by Kool, and Newport last. A pack of KOOL Milds and a cigarette. ... Newport, introduced in 1957, is a brand of menthol cigarettes produced by Lorillard Tobacco Company of Greensboro, North Carolina, United States. ...


Bibliography

  • Assunta, M., Chapman, S., "A 'clean cigarette' for a clean nation: a case study of Salem Pianissimo in Japan", Tobacco Control 2004;13:ii58-ii62.

External links

  • Salem official website

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