In general, a sample is a part of the total, such as one individual or a set of individuals from a population (of people or things), a small piece or amount of something larger, a number of function values of a function, or part of a song. Sampling, then, is the selection of a subset from a larger whole.
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Sampling is that part of statistical practice concerned with the selection of individual observations intended to yield some knowledge about a population of concern, especially for the purposes of statistical inference.
The sampling frame must be representative of the population and this is a question outside the scope of statistical theory demanding the judgement of experts in the particular subject matter being studied.
In survey sampling, many of the individuals identified as part of the sample may be unwilling to participate or impossible to contact.