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Schuco is a Germantoy maker founded in 1912 by Heinrich Müller and the businessman Heinrich Schreyer. Originally this company was named as Spielzeugfirma Schreyer & Co, but in 1919 the company changed the name to Schuco. A teddy bear A Toy is an object used in play. ... 1912 (MCMXII) was a leap year starting on Monday in the Gregorian calendar (or a leap year starting on Tuesday in the 13-day-slower Julian calendar). ...
Today this company makes Schuco model toys (mainly street vehicles) in different scales, there are old and new models and both are very beloved by collectors. The quality of the models are superior to the average toy model vehicles, therefore the unitary prices are higher too.
Schuco, an abreviation of the full company name, was adopted as trademark and added to the picture of the small tumbling man..
They wore a red bow and plastic medallion on their chest saying "Schuco TRICKY patent" on one side and "Made in the US zone of Germany" indicating it was manufactured before 1953.
Schuco fully jointed bears, made in the mid 1920's, were made of brightly coloured mohair.
SCHUCO missed the correct timing for this change and had to file for bankruptcy in 1976.
The rest of SCHUCOs assets were sold to the English company DCM in 1976, which also had to file for bankruptcy in 1980.
As in the past, SCHUCO is now focusing on the traditional and classic collector market and has attracted new groups of collectors to the brand by introducing new product lines such as historic motorcycle models in 1:10 scale or historic commercial vehicles in 1:43 and 1:18 scales.
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