This article is on the car division of Toyota. For others, see Scion (disambiguation). Scion Logo, claiming fair use This work is copyrighted. ... The term scion can have various meanings: A detached shoot or twig containing buds from a woody plant, used in grafting. ...

Scion is a United States-only division of Toyota Motor Corporation founded in 2003. It is also a brand of Toyota Motor Sales, U.S.A., Inc.. It currently has three models: the xA and xB (both rebadged Japanese market cars, named ist and bB, respectively) and the tC (a new design based on the European-market Toyota Avensis). Scion's long-term goal is to appeal to Generation Y consumers, expected to dwarf the market size of Generation X by 2020. Toyota Motor Corporation (TMC) (In Japanese: トヨタ自動車株式会社; Toyota Jidōsha Kabushikigaisha) (TYO: 7203. ... 2003 is a common year starting on Wednesday of the Gregorian calendar. ... Toyota Motor Sales, U.S.A., Inc. ... 2004 Scion xA Scion xA is the American-market name given to the Toyota Ist, a subcompact car based on the running gear of the Toyota Vitz. ... Categories: Possible copyright violations ... The Toyota bB is a small minivan produced by Toyota Motor Corporation on the base of the Toyota Vitz. ... Scion tC The Scion tC is a front-engine, front-wheel drive (FF layout) sports compact automobile introduced by Toyota in 2004 as a concept vehicle under its recently introduced Scion brand name. ... The Toyota Avensis is an automobile built in Burnaston in Derbyshire in the United Kingdom, and succeeded the Carina E in 1997. ... Generation Y, sometimes called Generation Why? or the Millennial Generation, is a term used in demographics to describe a particular generational cohort in Western societies. ... Generation X is a term used in demographics, the social sciences, and more broadly in popular culture. ... 2020 is a leap year starting on Wednesday. ...

Scion uses sales tools such as Pure Price, innovative Internet ads, and monospec trim levels with a wide selection of aftermarket accessories. Extensive market research and testing with Generation Y consumers formed the basis of the Scion badge. ADS may stand for: Active Defense Systems Active Directory Service - a directory implementation by Microsoft Advance Direction Sign Advanced Distributed Simulation Advantage Database Server - a client/server database created by Extended Systems Aerial Delivery Sling Air Data System Alcohol Dependance Scale - Twenty-five item scale developed by the Addiction Research...

Pure Price means the price posted, whether on the vehicle, in an advertisement, or on a menu display board in the dealership, is the price customers will pay. This includes vehicles, accessories, finance and insurance products. Pure price is designed to ensure a shorter and simpler process, eliminating all negotiation. The concept aims to be open and consistent. The concept is not new to the American market, having been introduced in the early '90s by the Saturn marque of General Motors. General Motors launched its Saturn automobile manufacturing company in 1990, largely in response to the success of Japanese small-car imports in the United States. ... General Motors Corporation (NYSE: GM), also known as GM, is a United States-based automobile maker with worldwide operations and brands including Buick, Cadillac, Chevrolet, Daewoo, GMC, Holden, Hummer, Opel, Pontiac, Saturn, Saab, and Vauxhall. ...

Scion aims their Internet advertising at the 10 to 15 percent of Generation Y who are on the cutting edge. These consumers have been exposed to tremendous amounts of advertising, and are jaded to traditional marketing hype. The Scion Promise of "Openness, Flexibility, and Personalization" appeals to these leaders. At the same time, older buyers also find the Scion to be an attractive purchase, because being an offshoot of Toyota assures Scion's value, quality, durability, and reliability (Scion means "Son of [Toyota]").

In the United States, the Toyota Camry offers several trim levels: the standard sedan (for budget-conscious drivers), the LE (popularly equipped), SE (for sporty drivers), and XLE (for luxury-minded drivers). In contrast, all Scions have one standard trim level and are designed to be uniquely customized for the driver. Late-model Toyota Camry (left) and Ford Excursion (right) The Toyota Camry is a popular large family car manufactured by Toyota in Georgetown, Kentucky, USA; Australia; and Japan. ...

Scion offers about 40 different accessories; other after-market companies are adding new accessories, as well. For example, one can add a subwoofer, different types of decals, canvas roofs, and other accessories. The tC will offer an optional supercharger to increase power from 160 to 200 hp (120 to 150 kW).

Scion advertising includes the disclaimer "Some vehicles featured are modified with non-Genuine Scion parts. Check with your local Scion dealer as some accessories may void warranty, negatively impact vehicle performance and may not be street legal."

Scion's first two cars, while unusual for American roads, have been received well among consumers tired of "vanilla" entry level vehicles. An episode of MTV's Pimp My Ride featured the Scion xB, which is the top-selling Scion with about 40% of the market share. The tC has been very well received and sells briskly. Pimp My Ride logo Pimp My Ride is a TV show originally shown on MTV, with the first episode airing on March 4, 2004. ...

Vehicle list

• Scion xA
• Scion xB
• Scion tC

2004 Scion xA Scion xA is the American-market name given to the Toyota Ist, a subcompact car based on the running gear of the Toyota Vitz. ... Categories: Possible copyright violations ... Scion tC The Scion tC is a front-engine, front-wheel drive (FF layout) sports compact automobile introduced by Toyota in 2004 as a concept vehicle under its recently introduced Scion brand name. ...

External links

• Scion
• ScionLife enthusiasts' forum
• Your Scion tC .com - Online community and forums for Scion tC owners and enthusiasts