Scion
Type	Marque of Toyota
Founded	2003
Headquarters	N/A
Industry	Automobile
Products	Economy cars
Parent	Toyota
Slogan	What Moves You?
Website	www.scion.com

Scion is a marque of vehicles produced by Toyota Motor Corporation founded in 2003. Scion's long-term goal is to appeal to Generation Y consumers, expected to dwarf the market size of Generation X by 2020.^{[citation needed]} Scion grew from Toyota Project Genesis, a failed effort to bring younger buyers to the Toyota marque in the United States. Currently, all Scion vehicles are front-wheel drive hatchbacks. Image File history File links Scion_svg. ... A marque (French for brand and pronounced as mark) is a brand name, most commonly used for automobile brands. ... This article is about the automaker. ... “Car” and “Cars” redirect here. ... An economy car is an automobile that is designed for low cost operation. ... For the band, see Big Brother and the Holding Company. ... This article is about the automaker. ... Look up slogan in Wiktionary, the free dictionary. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... A marque (French for brand and pronounced as mark) is a brand name, most commonly used for automobile brands. ... This article is about the automaker. ... Year 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ... Look up Generation Y in Wiktionary, the free dictionary. ... For other uses, see Generation X (disambiguation). ... 2020 (MMXX) will be a leap year starting on Wednesday of the Gregorian calendar. ... Project Genesis was a plan by the Toyota Motor Corporation to attract more youthful buyers to the companys products. ... A marque (French for brand and pronounced as mark) is a brand name, most commonly used for automobile brands. ... Front-wheel drive is the most common form of engine/transmission layout used in modern passenger cars, where the engine drives the front wheels. ... Renault Megane hatchback, a proper hatchback which has shown huge success in Europe Peugeot 306 hatchback, with the hatch lifted and the parcel shelf tilted for access Hatchback is a term designating an automobile design, containing a passenger cabin with an integrated cargo space, accessed from behind the vehicle by...

History

Scion was unveiled at the New York Auto Show on March 27, 2002 with the more production-ready bbX concept, based on the Toyota bB, and the more conceptual ccX 3-door coupe. The 2004 xA and xB were unveiled at the Greater Los Angeles Auto Show on January 2, 2003. They were available only in 105 Toyota dealerships in California at their initial launch on June 6, 2003. The subsequent rollout of the brand to the South, the Southeast, and the East Coast occurred in February 2004. Scion vehicles were available nationwide in June 2004, coinciding with the release of the 2005 tC. On December 16, 2006, Scion unveiled the next-generation xB, based on the t2B concept, and the new xD, successor of the xA, at an invitation-only, no-camera event in Miami. Both cars were then publicly unveiled on February 8th, 2007 at the 2007 Chicago Auto Show. The Scion bbX was first concept car to be revealed by Toyota for its daughter company, Scion. ... It has been suggested that this article or section be merged into Scion xB. (Discuss) The Toyota bB is a small wagon produced by the Toyota Motor Corporation based on the Toyota Vitz. ... The Scion ccX is a concept car unveiled by the automaker Scion at the Detroit Auto Show on January 7, 2002. ... 2006 Scion xA Scion xA is a subcompact car sold in the United States by Toyotas Scion brand, the vehicle being the export model of the Japanese Toyota ist. ... The Scion xB is a vehicle made by Toyota for the United States market and sold under their youth-oriented Scion brand. ... Scion tC is a compact car introduced by Japanese automaker Toyota in 2004 as a concept car under its recently introduced Scion brand name. ... The Scion xB is a vehicle made by Toyota for the United States market and sold under their youth-oriented Scion brand. ... The Scion t2B The t2B is a concept car from Scion, designed by Calty Design (Toyotas design studio in California) and built by Five Axis Models in Huntington Beach, California. ... The Scion xD is a new sporty hatchback to be introuduced by Scion for 2008. ...

Lineup

Scion currently has three models: tC, a 3-door liftback based on the European-marketed Toyota Avensis; the second-generation xB, a 5-door box-shaped compact wagon; and the xD, a 5-door subcompact hatchback that takes the place of the 5-door Toyota Yaris in Toyota's US lineup. Scion tC is a compact car introduced by Japanese automaker Toyota in 2004 as a concept car under its recently introduced Scion brand name. ... For other uses, see Europe (disambiguation). ... Toyota Avensis, second generation. ... The Scion xB is a vehicle made by Toyota for the United States market and sold under their youth-oriented Scion brand. ... The Scion xD is a new sporty hatchback to be introuduced by Scion for 2008. ... The Toyota Vitz and Platz are Toyotas current model of subcompact car, with the Vitz name used for hatchbacks and Platz for sedans in Japan. ...

2006 Scion TC

Image File history File links Metadata Size of this preview: 800 × 600 pixelsFull resolution‎ (3,072 × 2,304 pixels, file size: 3. ... Image File history File links Metadata Size of this preview: 800 × 600 pixelsFull resolution‎ (3,072 × 2,304 pixels, file size: 3. ...

Marketing

Scion uses sales tools such as "Pure Price," innovative Internet advertisements, and monospec trim levels with a wide selection of aftermarket accessories. Extensive market research and testing with Generation Y consumers formed the basis of the Scion badge. Advert redirects here. ... A trim package is a set of cosmetic (mostly non-functional) embellishments to a vehicle. ... Aftermarket is an umbrella term for the collective network of vendors who design and sell vehicular components that are intended to replace the stock manufacturers parts in order to alter the appearance or performance of the vehicle. ... Wikibooks has more about this subject: Marketing “Consumer research” redirects here. ...

"Pure Price" means that the price posted, whether on the vehicle, in an advertisement, or on a menu display board in the dealership, is the price customers will pay. This includes vehicles, accessories, finance and insurance products. Pure Price is designed to ensure a shorter and simpler process, eliminating all negotiation. The concept aims to be open and consistent to all customers. The concept is not new to the American market, having been introduced in the early 1990s by the Geo and Saturn marques of General Motors. Finance studies and addresses the ways in which individuals, businesses, and organizations raise, allocate, and use monetary resources over time, taking into account the risks entailed in their projects. ... Insurance, in law and economics, is a form of risk management primarily used to hedge against the risk of a contingent loss. ... For the band, see 1990s (band). ... Geo was a brand of small cars and SUVs marketed by General Motors and sold through Chevrolet dealerships throughout North America beginning in 1989 in the United States, and 1992 in Canada. ... For the cars collectively known as Saturns, see Saturn S-Series. ... General Motors Corporation, also known as GM, an American multinational corporation, is the worlds largest auto company by production volume for the first 9 months of 2007, and by sales volume for 76 consecutive years. ...

Scion's sales approach thus differs greatly from that of the larger Toyota entity. In the United States, for instance, the Toyota Camry offers several trim levels: the CE (for budget-conscious drivers), LE (popularly equipped), SE (for sporty drivers), and XLE (for luxury-minded drivers). In contrast, all Scions have one standard trim level (monospec) and are designed to be uniquely customized for the driver. The Toyota Camry is a mid-size sedan assembled by Toyota in Georgetown, Kentucky; Altona, Victoria, Guangzhou, China and the original factory in Toyota City, Japan. ...

Beginning in late spring 2004 with the launch of the 2004 Scion xB RS 1.0 (Release Series 1.0) Scion decided to create limited edition vehicles pre-packaged with exclusive accessories in limited quantities. Limited Edition vehicles from a marketing standpoint were used to create a buzz for the brandname, with their exterior colors tending to be loud or bright hues (i.e. orange, yellow, red, blue, green). Because of the growing popularity of the scion productline and the scarce production runs (most dealers only get 2-3 of each RS model), these limited edition vehicles quickly sell out. Preordering is available at each dealership on a first-come, first-served basis. To the customer's benefit, Scion's "Pure Price" MSRP bounds dealerships against market-demand vehicle mark-up. Naturally, resale values of Release Series vehicles command a premium because of their packaged options and scarcity. MSRP stands for Manufacturers Suggested Retail Price. Under earlier U.S. state Fair Trade statutes, the manufacturer was able to impose a fixed price for items. ...

To market the Scion, Toyota began a new campaign for the Scion using a form of guerrilla marketing, using posters and ads in movie theaters and TV to direct consumers to the sites want2bsquare.org, want2bsquare.tv, and want2bsquare.info. Example of guerrilla marketing in São Paulo, Brazil promoting the Hopi Hari amusement park. ...

Scion's newest marketing endeavor involves their sponsorship of VBS.tv's show Thumbs Up!, which features David Choe hitchhiking across the United States. Scion has also teamed up with Gaia Online, providing the xB as a choice for user car, as well as other things across the site.

Release Series Vehicles (Limited Edition)

2004

• xB RS 1.0 only available in Hot Lava Orange with 2100 units produced (504 units w/5spd, 1596 units w/automatic)
• xA RS 1.0 only available in Absolutely Red with 1550 units produced

2005

• xB RS 2.0 only available in Solar Yellow with 2500 units produced
• xA RS 2.0 only available in Spectra Blue Mica with 1700 units produced
• tC RS 1.0 only available in Absolutely Red with 2500 units produced

2006

• xB RS 3.0 only available in Envy Green with 2200 units produced
• xA RS 3.0 only available in Stingray Metallic light blue with 2500 units produced
• tC RS 2.0 only available in Blue Blitz Mica with 2600 units produced
• xB RS 4.0 only available in Maziora Torched Penny (polarized goldish brown) with 2500 units produced

2007

• tC RS 3.0 only available in Blizzard White with 2500 units produced

Post-production accessories

Scion offers about 40 different accessories; other after-market companies offer to add other accessories, as well. For example, one can add a subwoofer as well as different types of decals. The tC now offers an optional supercharger to increase power from 161 to 200 hp (120 to 150 kW). All accessories are sold individually, and do not require special packages. However, some options, such as Ground Effects, do prevent other accessories (such as mud flaps) from being installed. a 12 subwoofer driver A subwoofer refers to either a woofer, or a complete loudspeaker dedicated to the reproduction of bass audio frequencies, typically from 150 Hz down to 20 Hz. ... Look up Decal in Wiktionary, the free dictionary. ... A supercharger (also known as a blower) is an air compressor used to force more air (and hence more oxygen) into the combustion chamber(s) of an internal combustion engine than can be achieved at ambient atmospheric pressure (natural aspiration). ...

Target market

Scion xB/Toyota bB

The median age of a Toyota consumer was, as of February 2007, 54 years old. Comparatively, Scion's average buyer age is the lowest in the industry, at 39 years old. ^[1] Image File history File linksMetadata Size of this preview: 800 × 525 pixel Image in higher resolution (2108 × 1384 pixel, file size: 221 KB, MIME type: image/jpeg) File links The following pages on the English Wikipedia link to this file (pages on other projects are not listed): Scion xB Metadata... Image File history File linksMetadata Size of this preview: 800 × 525 pixel Image in higher resolution (2108 × 1384 pixel, file size: 221 KB, MIME type: image/jpeg) File links The following pages on the English Wikipedia link to this file (pages on other projects are not listed): Scion xB Metadata... The Scion xB is a vehicle made by Toyota for the United States market and sold under their youth-oriented Scion brand. ... This article is about the automaker. ...

Scion's first two cars (the xA and xB), while unusual for American roads, have been well received among consumers not interested in standard entry-level vehicles. The tC was also well received with brisk sales.

References

External links

Wikimedia Commons has media related to:

Scion vehicles

• Scion.com Official Website
• Scion Ride
• Toyota's Terms and Conditions for the Want2BSquare marketing campaign

Image File history File links Commons-logo. ...