NationMaster - Encyclopedia: Sea (Smirnoff advert)

Sea is an advertising campaign launched by Diageo in 2007 to promote Smirnoff brand vodka. It centres around a 60 second commercial created by JWT, which premiered on August 17, 2007 in showings of The Bourne Ultimatum at selected cinemas across the United Kingdom. Various tie-ins were launched, including the "Smirnoff Purifier", an online game, point of sale "Smirnoff purity kits", and a tour of a custom-built "Smirnoff Purification Installation" used to make potable samples of water taken from saline or otherwise undrinkable water at selected sites.^[1] In all, the campaign cost £5,000,000 to create, making it the largest campaign ever taken on by Diageo for its Smirnoff brand.^[2] It has been suggested that Diageo Brands be merged into this article or section. ... Smirnoff started as a vodka distillery founded in Moscow, by Piotr Arsenieyevich Smirnov. ... Vodka bottling machine, Shatskaya Vodka Shatsk, Russia Vodka (Polish: wÃ³dka, Russian: Ð²Ð¾Ð´ÐºÐ°) is one of the worlds most popular distilled beverages. ... JWT is the current name of the United States largest and worlds fourth largest advertising agency originally founded by William James Carlton in 1864 and renamed by James Walter Thompson in 1877 to The James Walter Thompson Company. ... Daniel Kleinman is a British television commercial and music video director who is also the current title sequence designer for the James Bond series of films, starting with 1995s GoldenEye. ... is the 211th day of the year (212th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... is the 229th day of the year (230th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... is the 232nd day of the year (233rd in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... Look up second in Wiktionary, the free dictionary. ... Image File history File links Flag_of_the_United_Kingdom. ... For other uses, see Latin (disambiguation). ... The English language is a West Germanic language that originates in England. ... â€œGBPâ€ redirects here. ... An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). ... It has been suggested that Diageo Brands be merged into this article or section. ... Smirnoff started as a vodka distillery founded in Moscow, by Piotr Arsenieyevich Smirnov. ... Vodka bottling machine, Shatskaya Vodka Shatsk, Russia Vodka (Polish: wÃ³dka, Russian: Ð²Ð¾Ð´ÐºÐ°) is one of the worlds most popular distilled beverages. ... A television advertisement or commercial (often called an advert in the United Kingdom) is a form of advertising in which goods, services, organizations, ideas, etc. ... JWT is the current name of the United States largest and worlds fourth largest advertising agency originally founded by William James Carlton in 1864 and renamed by James Walter Thompson in 1877 to The James Walter Thompson Company. ... is the 229th day of the year (230th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... The Bourne Ultimatum is a 2007 film based loosely on Robert Ludlums novel of the same name. ... The BancNet (BN) Point-Of-Sale System is a local PIN-based electronic funds transfer (EFTPOS) payments solution operated by BancNet on behalf of the member banks and China UnionPay (CUP). ... Saline may refer to: Salinity Saline (medicine) Saline, Michigan Saline, Scotland - a village in the burgh of Fife, Scotland. ... â€œGBPâ€ redirects here. ...

Commercial

Production of the sixty second commercial, developed by JWT, took place over seven months.^[3] The filming of the commercial took place over a period of several weeks in February 2007, primarily in the Coromandel Peninsula of New Zealand, with additional filming at the white cliffs of Dover and Auckland harbour. The director chosen to oversee the piece was Daniel Kleinman, known for his previous work on James Bond title sequences and adverts for Levi's and Durex. JWT is the current name of the United States largest and worlds fourth largest advertising agency originally founded by William James Carlton in 1864 and renamed by James Walter Thompson in 1877 to The James Walter Thompson Company. ... Location of Coromandel Peninsula A true-colour image showing Auckland city (left), the Hauraki Gulf (centre) and the Coromandel Peninsula (right). ... The white cliffs of Dover The location and extent of the white cliffs of Dover. ... Schematic map of Auckland. ... Daniel Kleinman is a British television commercial and music video director who is also the current title sequence designer for the James Bond series of films, starting with 1995s GoldenEye. ... Flemings image of James Bond; commissioned to aid the Daily Express comic strip artists. ... This example of a title sequence, from long-running serial drama Another World, was seen from 1966 to 1981, making it one of the longest-running continuous title sequences on television. ... Levis is a brand of riveted denim jeans manufactured by Levi Strauss & Co. ... The brand Durex is used for a number of unrelated products around the world. ...

The sequence begins with a shot of a crewman on a trawler discarding a beverage can overboard, only to have the sea throw it back on board. A montage of scenes commences, showing a number of onlookers, including offshore divers, a helicopter pilot, and workers at an oil platform and a petrol station, staring in amazement as the sea disgorges vast quantities of appliances, rubble, and wrecks ranging from coins to Spitfires, Lancaster bombers, a Scandinavian longship and a simulacrum of the Colossus of Rhodes, accompanied by a Latinate chant composed by Peter Raeburn of Soundtree Studios. The advert closes with the straplines "Ten Times Filtered", "Triple Distilled" and "Clearly Smirnoff" appearing over a panning shot across the now pristine ocean floor, to a bottle of Smirnoff vodka.^[4]^[5] A modern Icelandic trawler A trawler is a fishing vessel designed for the purpose of operating a trawl, a type of fishing net that is dragged along the bottom of the sea (or sometimes above the bottom at a specified depth). ... The pull-tab opening mechanism characteristic of post-1970s drinking cans. ... For other uses, see Helicopter (disambiguation). ... The Hibernia platform is the worlds largest oil platform. ... This article does not cite any references or sources. ... This article does not cite any references or sources. ... The Supermarine Spitfire was an iconic British single-seat fighter, which was used by the Royal Air Force and many other Allied countries during the Second World War, and into the 1950s. ... The Avro Lancaster was a British four-engine Second World War bomber aircraft made initially by Avro for the British Royal Air Force (RAF). ... Scandinavia is a historical and geographical region centered on the Scandinavian Peninsula in Northern Europe which includes the three kingdoms of Denmark, Norway and Sweden. ... The Oseberg longship (Viking Ship Museum, Norway) Oseberg longship from the front, one of the most stunning expressions of Norse art and craftsmanship A longship tacking in the wind Longships were ships primarily used by the Scandinavian Vikings and the Saxons to raid coastal and inland settlements during the European... The Colossus of Rhodes was a huge statue of the Greek god Helios, erected on the Greek island of Rhodes by Chares of Lindos, a student of Lysippos, between 292 and 280 BC. It was one of the Seven Wonders of the Ancient World. ... For other uses, see Latin (disambiguation). ... A strapline is an advertising slogan used as a secondary sentence attached to a brand name. ... Panning refers to the horizontal movement or rotation of a film or video camera, or the scanning of a subject horizontally on video or a display device. ...

The VFX and other post production work were handled by Framestore CFC, and were created using a variety of programs, including Houdini and Flame.^[4] Since at the time of filming, the sea around Auckand harbour used in the shots of the North Sea oil rig was unsuitably quiescent, the group made use of techniques developed for their earlier work on Superman Returns to produce the stormy seas that appear in the final cut.^[4] Post-production occurs in the making of audio recordings, films/movies, photography and digital art, videos and television programs. ... Framestore CFC is one of the largest digital film special effects companies in Europe. ... Houdini is a high-end 3D animation package developed by Side Effects Software. ... Autodesk Media and Entertainment, formerly Discreet, is based in Montreal, Quebec as the entertainment division of Autodesk. ... // North Sea Oil Platforms North Sea oil refers to oil and natural gas (hydrocarbons) produced from oil reservoirs beneath the North Sea. ... For the video game of the same name, see Superman Returns (video game). ...

The piece was first aired in selected cinemas prior to screenings of The Bourne Ultimatum from August 17, 2007. This was followed three days later by appearances on national British television. For the 2007 film starring Matt Damon, see The Bourne Ultimatum (film). ... is the 229th day of the year (230th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ...

Other media

Online

AKQA London was brought on by the creators to design the online elements of the campaign which would appear as teasers prior to the screening of the commercial. Keeping in line with the central themes of the sea and of purification, AKQA constructed the "Smirnoff Purifier". The Purifier was a hydraulic cannon attached to a platform off of the southern coast of England. The cannon was used to launch a number of objects including refrigerators, washing machines, and caravans back ashore. The footage taken of the launches was then integrated into an online game on the Smirnoff website, where users would choose how much pressure to fire the objects with. Those who successfully landed all of the pieces on the shore could enter a prize draw to win a year's supply of Smirnoff vodka.^[3]^[6] AKQA is an influential marketing firm now headquartered in San Francisco, CA and originally founded in London, England. ... A teaser (or a two-team teaser) is a type of gambling bet that allows the bettor to combine his bets on two different games. ... Table of Hydraulics and Hydrostatics, from the 1728 Cyclopaedia. ... â€œFreezerâ€ redirects here. ... Front-loading washing machine. ... A travel trailer or caravan is a trailer towed behind a road vehicle (or even a horse) to provide a place to sleep which is more comfortable, sheltered and protected than a tent (although there are fold-down tent trailers [1]) . It provides the means for people to have their...

Tour

Coinciding with the first appearances of the commercial on television, Smirnoff began a national tour of the "Smirnoff Purification Installation", a custom-built apparatus that would purify samples of water for members of the public who approached the operators. The installation was first tested publically in The Philippines, with water from the Marikina River.^[7] Sites in the United Kingdom visited by the installation include Blackpool (Irish Sea)^[8], London (River Thames), and Newquay (Atlantic Ocean).^[1] Control room and schematics of the water purification plant to Bret lake. ... Impact from a water drop causes an upward rebound jet surrounded by circular capillary waves. ... Wikipedia does not have an article with this exact name. ... Marikina River (Tagalog: Ilog Marikina) is a main river system in Eastern Metro Manila. ... It has been suggested that South Shore, Blackpool be merged into this article or section. ... Relief map of the Irish Sea. ... This article is about the capital of England and the United Kingdom. ... This article is about the River Thames in southern England. ... , The town should not be confused with New Quay in Wales. ...

When water is placed into the plant, it passes through a series of sediment filters, is chlorinated, and then re-filtered. It then travels through a reverse osmosis system, is subjected to ultraviolet light, and is tested on-site by approved laboratory staff to ensure its potability. Finally, the water is run through activated charcoal in the same manner as Smirnoff vodka before being presented to the public for consumption.^[1] This article or section cites very few or no references or sources. ... Chlorination is the process of adding the element chlorine to water as a method of water purification to make it fit for human consumption as drinking water. ... Reverse osmosis is a separation process that uses pressure to force a solvent through a membrane that retains the solute on one side and allows the pure solvent to pass to the other side. ... â€œUVâ€ redirects here. ... Activated carbon (also called activated charcoal) is the more general term which includes material mostly derived from charcoal. ...

Sale kits

As a tie-in to the £5m campaign, Smirnoff spent a further £500,000 on a set of point of sale kits focusing on promoting the "purity" of Smirnoff vodka and presenting a number of serving suggestions. The kit includes a training CD that demonstrate Smirnoff serves, as well as branded ice buckets, bar runners, posters and drip mats.^[9]^[10] The BancNet (BN) Point-Of-Sale System is a local PIN-based electronic funds transfer (EFTPOS) payments solution operated by BancNet on behalf of the member banks and China UnionPay (CUP). ... CD may stand for: Compact Disc Canadian Forces Decoration Cash Dispenser (at least used in Japan) CD LPMud Driver Centrum-Demokraterne (Centre Democrats of Denmark) Certificate of Deposit ÄŒeskÃ© DrÃ¡hy (Czech Railways) Chad (NATO country code) Chalmers DatorfÃ¶rening (computer club of the Chalmers University of Technology) a 1960s... Poster from the Spanish Revolution A poster is any large piece of printed paper designed to be attached to a wall or vertical surface. ...

External links

References

title="Special:Categories">Categories: Advertising campaigns | 2007 in television | Television commercials It has been suggested that Diageo Brands be merged into this article or section. ... A news release or press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. ... is the 222nd day of the year (223rd in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... is the 243rd day of the year (244th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... is the 240th day of the year (241st in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... is the 243rd day of the year (244th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... is the 218th day of the year (219th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... is the 245th day of the year (246th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... is the 229th day of the year (230th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... is the 243rd day of the year (244th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... is the 218th day of the year (219th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... is the 243rd day of the year (244th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... is the 245th day of the year (246th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... The Manila Times is the oldest English language newspaper in the Philippines that is still published. ... is the 253rd day of the year (254th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 245th day of the year (246th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... is the 245th day of the year (246th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... is the 211th day of the year (212th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... is the 245th day of the year (246th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... is the 214th day of the year (215th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... is the 243rd day of the year (244th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ...