In economics, a search good is a product or service with easily observable features and characteristics. In a distinction originally due to Philip Nelson, a search good is contrasted with an experience good.
Search goods are more subject to price competition, as consumers can easily verify the price of the product at other outlets and make sure that the products are comparable. Branding and detailed product specifications act to transform a product from an experience good into a search good.
References
Philip Nelson, "Information and Consumer Behavior", 78 Journal of Political Economy 311, 312 (1970).
In economics, a searchgood is a product or service with features and characteristics easily observable before purchase.
In a distinction originally due to Philip Nelson, a searchgood is contrasted with an experience good.
Searchgoods are more subject to price competition, as consumers can easily verify the price of the product at other outlets and make sure that the products are comparable.
This series of essays on the construction, deployment and use of search technology (by which I mean primarily “full-text” search) was written between June and December of 2003.
I18n The “On Search” series resumes with this look at the issues that arise in search when (as you must) you deal with words from around the worlds written in the characters that the people around the world use.
Google got to be famous in large part because they do a good job on this; the stuff near the top of their list is usually about what you want, and if you don’t see what you need near the top of the list, it may not be out there.
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