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Encyclopedia > Senseo

Senseo is a registered trademark for a coffee brewing system from Dutch companies Philips and Douwe Egberts, a subsidiary of Sara Lee Corporation. The two main characteristics of the system are its coffee pods (called pads in some countries) and its design. A trademark or trade mark[1] is a distinctive sign of some kind which is used by an individual, business organization or other legal entity to uniquely identify the source of its products and/or services to consumers, and to distinguish its products or services from those of other entities. ... A cup of coffee Workers sorting and pulping coffee beans in Guatemala Coffee is a widely consumed beverage prepared from the roasted seeds — commonly referred to as beans — of the coffee plant. ... The term company may refer to a separate legal entity, as in English law, or may simply refer to a business, as is the common use in the United States. ... Philips HQ in Amsterdam Koninklijke Philips Electronics N.V. (Royal Philips Electronics N.V.), usually known as Philips, (Euronext: PHIA, NYSE: PHG) is one of the largest electronics companies in the world. ... This article needs to be wikified. ... In business, a subsidiary is a company controlled by another company or corporation. ... Sara Lee Corporation (NYSE: SLE) is an American consumer-goods company based in Illinois. ...

Contents

History

The system was first introduced in the Netherlands in February 2001, followed by Belgium and France, Germany/Austria/Switzerland and Denmark, United Kingdom and United States, and Australia (in chronological order). 2001 : January - February - March - April - May - June - July - August - September - October - November - December Events: February - Iraq disarmament crisis: British and U.S. forces carry out bombing raids attempting to disable Iraqs air defense network. ...


Blends

The main blends are mild, medium, mocca and dark roast and there is also a decaffeinated variety. The blends differ, according to general taste, in different countries. The special blends, Sumatra, Kenya and Brazil are blended from arabica coffees from selected plantations and are a little more expensive than the normal blends. There are also coffee pods with added flavors, called Milano, Sydney, Rio de Janeiro and Vienna. More recent varieties launched in selected European markets include Raving Reds, Summer Sins and Lusty Lime flavoured coffees and cappuccino. Decaffeination is the act of removing caffeine from coffee beans and tea. ... This article discusses the coffee plant; for information on the beverage see coffee (drink). ...


Patent matters

A European patent application with the aim "to protect an assembly of pad holder and pad" [1], i.e. the Senseo coffee pods, was filed on September 30, 1998 by the Dutch firm "Sara Lee/DE N.V." [2] The European Patent Office granted EP patent 0904717 on July 11, 2001. [2] The European patent took force in a number of Contracting States of the European Patent Convention, including Belgium. The Convention on the Grant of European Patents of 5 October 1973, commonly known as the European Patent Convention (EPC), is a multilateral treaty instituting the European Patent Organisation and providing an autonomous legal system according to which European patents are granted. ... The European Patent Organisation (EPO or EPOrg in order to distinguish it from the European Patent Office, which is the main organ of the organisation) is a public international organisation set up by the European Patent Convention. ... The Convention on the Grant of European Patents of 5 October 1973, commonly known as the European Patent Convention (EPC), is a multilateral treaty instituting the European Patent Organisation and providing an autonomous legal system according to which European patents are granted. ...


On February 20, 2004, the Court of First Instance of Antwerp, Belgium, ruled in a lawsuit between three Belgian coffee vendors, N.V. Fort Koffiebranderij, S.A. Cafés Liégeois and N.V. Beyers Koffie, versus Philips and Douwe Egberts over the European patent, and decided that the other coffee vendors were allowed to produce and market coffee pods that fit the Senseo. The Senseo creators had used their patent to get an injunction against the marketing of coffee pods by other coffee brands, and those others replied by seeking a declaratory judgment of non-infringement.[citation needed] February 20 is the 51st day of the year in the Gregorian calendar. ... 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... For other uses, see Antwerp (disambiguation). ... It has been suggested that civil trial be merged into this article or section. ... S.A. is the abbreviation of Société Anonyme in French, Spółka Akcyjna in Polish, Sociedad Anónima in Spanish, Sociedade Anónima in Portuguese, or Naamloze Venootschap (N.V.) in Dutch, generally designating corporations in various countries. ... S.A. is the abbreviation of Société Anonyme in French, Spółka Akcyjna in Polish, Sociedad Anónima in Spanish, Sociedade Anónima in Portuguese, or Naamloze Venootschap (N.V.) in Dutch, generally designating corporations in various countries. ... The examples and perspective in this article or section may not represent a worldwide view. ...


One consideration the Belgian judge offered for the ruling is that coffee pods already existed. That ruling ended the Senseo coffee pod monopoly, and following that ruling, practically every coffee vendor in the Benelux countries started production of coffee pods. The Antwerp ruling affects the patents on the pods, but does not affect the patents on the Senseo machine itself.[citation needed] Satellite image of the Benelux countries Belgium Netherlands Luxembourg Benelux Benelux (or Bénélux) is an economic union in Western Europe comprising three neighbouring monarchies, Belgium, the Netherlands, and Luxembourg. ...


An appeal in court changed this patent matter, and the new judgement was that the other coffee makers were infringing on the European patent in Belgium. [3]


In the meantime, the European patent was opposed before the European Patent Office by a number of companies including Kraft Foods [2] and, on August 30, 2006, Sara Lee's EP patent 0904717 covering the Senseo pads was completely revoked on appeal by the European Patent Office. [1] Suzanne Rotteveel, spokeswoman for Sara Lee in the Netherlands, said: The opposition procedure before the European Patent Office (EPO) is a post-grant inter partes procedure intended to allow any European patent to be centrally opposed if it was wrongly granted. ... Decisions of the first instances of the European Patent Office (EPO) can be appealed, i. ...

"We're very disappointed since we invested a lot of time, energy and money. It's disappointing when you are not able to regain a part of that investment. (... ) what this ruling means is that we no longer have protection for our patent [sic] in Europe." [4] Many opponents of the system find the coffee pads to be a form of price capturing.

Senseo New Generation

A new model of the Senseo machine - the Senseo New Generation - was launched in selected markets in 2007. This updated version allows the user to adjust the height of the mechanism to accommodate larger cups or mugs, has an indicator light function which shows when there is insufficient water for two cups (as opposed to the previous model which only showed whether there was sufficient water left for one cup), features a larger water reservoir and has an option which allows the user to adjust the amount of hot water used per cup.[5]


References

  1. ^ a b Bird & Bird, Bird & Bird helps win 5 year European coffee war. Dutch manufacturers triumph in patent battle against Sara Lee relating to Senseo coffee system. Press Release, August 31, 2006. Retrieved on September 3, 2006.
  2. ^ a b c EP0904717 - Assembly for use in a coffee machine for preparing coffee, container and pouch of said assembly on the online Register of European Patents (epoline)
  3. ^ "Douwe Egberts Regains Monopoly to Comercialise Coffee Pads for its Senseo Coffee Machines", Van Bael & Bellis on Belgian Business Law, volume 2005, No. 12, page 7
  4. ^ Stephanie Bodoni, Sara Lee Loses EU Patent on Coffee Pads for Philips's Senseo, Bloomberg, August 1, 2006. Retrieved on September 3, 2006.
  5. ^ [1] Senseo New Generation at the Dutch Senseo website

Bird & Bird is an international law firm with over 450 lawyers providing a full range of commercial, corporate and dispute resolution services to clients in the specialist practice areas of intellectual property, information technology, communications, e-commerce, media, sports and life sciences. ... The Register of European Patents, or European Patent Register, is a public register (or registry) kept by the European Patent Office (EPO). ... epoline is a set of web-based software programs and services enabling applicants, patentees and their representatives to file patent applications online before the European Patent Office (EPO), as well as to monitor the status of patent applications during their prosecution and patents during an opposition. ...

See also

Keurig is a coffee machine manufacturing company that is a subsidiary of Green Mountain Coffee Roasters Inc. ... Flavius was the name of a gens in ancient Rome, meaning blonde. ... Philips PerfectDraft PerfectDraft is a beer tapping system from Dutch company Philips and Belgian company InBev. ... The razor and blades business model (also called the bait and hook model or the tied products model) works by selling a master product at a subsidised price, and making the profit on high margin consumables that are essential to the use of the master product. ... Inside the Nespresso Boutique in Knightsbridge, London Nespresso is a division of Nestlé, concentrating of the high-end of the coffee market. ... A Tassimo machine. ... The Caffitaly logo is used to identify compatible coffee makers and capsules Caffita capsules. ...

External links

  • Senseo homepage
  • Philips backgrounder Senseo® reaches 10 million happy users Philips press release (2005)

  Results from FactBites:
 
Senseo - Wikipedia, the free encyclopedia (410 words)
Senseo is actually a brand name for the corporation, but the brand name is usually linked with the coffee machine.
Owners of a Senseo coffee machine tend to call their machine "a Senseo", talk about "having a Senseo" for drinking a cup and talk about "Senseo coffee pads" whatever the brand.
The Senseo creators had used their patent to get an injunction against the marketing of coffee pads by other coffee brands, and those others replied by seeking a declaratory judgment of non-infringement.
  More results at FactBites »


 

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