Serious
Single by Duran Duran
Released	1 October 1990
Recorded	Olympic Studios, London
Genre	Dance, New Wave
Record label	EMI
Producer	Duran Duran with Chris Kimsey
Duran Duran chronology
Violence of Summer (1990)	Serious (1990)	Ordinary World (1993)

"Serious" is the 22nd single by Duran Duran. Released 1 October 1990, it was the second single from the Liberty album. Image File history File links Serious_sleeve. ... In music, a single is a short (usually ten minutes or less*) record, usually featuring one or two tracks as A-side, often accompanied by several B-sides, usually remixes or other songs. ... Duran Duran are an electronic pop-rock band, often classified into the aggregate 80s rock genre and notable for a long series of catchy, synthesizer-driven hit singles and vivid music videos. ... October 1 is the 274th day of the year (275th in leap years) in the Gregorian Calendar. ... This article is about the year. ... Musical genres are categories which contain music which share a certain style or which have certain elements in common. ... Dance music is music composed, played, or both, specifically to accompany social dancing. ... New Wave is a term that has been used to describe many developments in music, but is most commonly associated with a movement in American, Australian, British, Canadian and European popular music, in the late 1970s and early 1980s. ... A record label is a brand created by companies that specialize in producing, manufacturing, distributing and promoting audio and sometimes video recordings (especially music videos), on various formats including compact discs, LPs, DVD-Audio, SACDs, and cassettes. ... The EMI Group is a major record label, based in Hammersmith in London, in the United Kingdom. ... In the music industry, a record producer (or music producer) has many roles, among them controlling the recording sessions, coaching and guiding the performers, and supervising the recording, mixing and mastering processes. ... Duran Duran are an electronic pop-rock band, often classified into the aggregate 80s rock genre and notable for a long series of catchy, synthesizer-driven hit singles and vivid music videos. ... Chris Kimsey is a record producer and musician most famous for having co-produced The Rolling Stones Undercover and Steel Wheels albums. ... This article is about the year. ... This article is about the year. ... 1993 (MCMXCIII) was a common year starting on Friday of the Gregorian calendar and marked the Beginning of the International Decade to Combat Racism and Racial Discrimination (1993-2003). ... Duran Duran are an electronic pop-rock band, often classified into the aggregate 80s rock genre and notable for a long series of catchy, synthesizer-driven hit singles and vivid music videos. ... October 1 is the 274th day of the year (275th in leap years) in the Gregorian Calendar. ... This article is about the year. ... Liberty is an album by Duran Duran. ...

By the time the single for "Serious" was released, interest in the Liberty album had waned. This wasn't helped by a decision to not tour in support of the album.

Due to poor promotion the single stalled at #48 in the UK charts, the worst charting single for the band up until that point (11 places lower than their second single, "Careless Memories"). Careless Memories is the second single by Duran Duran. ...

Again, the single suffered from lack of a remix for the title track, as EMI opted to use a slight edit of the album track instead.

To compensate, the label tried to whet fans' appetites with bonus material. The single's b-side, "Yo Bad Azizi", was an experimental track built around a lyric from "Is There Something I Should Know?": "You're about as easy as a nuclear war" had morphed into "Yo Bad Azizi as a nuclear war". Wikipedia does not yet have an article with this exact name. ...

The bonus b-side on the 12" and CD was a remix of "All Along The Water" entitled "Water Babies". Due to pressing errors, some copies of the CD contained the actual song "All Along The Water" (instead of the remix) as the bonus b-side.

In November, "Serious" was released in the USA. As "Yo Bad Azizi" had already been used there for the b-side to the single "Violence Of Summer", an uninspired Capitol Records decided to include two fade cuts of Liberty album tracks as a sweetener. Capitol Records Logo Capitol Records is a major United States-based record label, founded in 1942. ...

Due to the overwhelming failure of the "Serious" single, plans for future singles were shelved. The third single in the USA was to have been the rocker "First Impression", while Europe were to have gotten the album's title track, "Liberty". EMI's decision to cancel the singles came just days before filming began on the video for "First Impression".

In 2005, Dutch producer and DJ Ferry Corsten sampled this track for his single "Fire", which was credited as "Ferry Corsten featuring Simon Le Bon" Ferry Corsten Ferry Corsten (born December 4, 1973 in Rotterdam, Netherlands) is a popular Dutch trance producer, DJ and remixer, and he was one of the pioneers in the genre. ...

Track Listing

7": EMI DD 15 (UK)

1. "Serious (single version)" (3:56)
2. "Yo Bad Azizi" (3:03)

12": EMI 12 DD 15 (UK)

1. "Serious (single version)" (3:56)
2. "Yo Bad Azizi" (3:03)
3. "Water Babies" (5:35)

• EMI tried a couple of gimmicks with the 12" to drum up interest including gatefold sleeve (12 DDG 15) and a laser etched one-sided disc with free poster (12 DDS 15).

CD: EMI CD DD 15 (UK)

1. "Serious (single version)" (3:56)
2. "Yo Bad Azizi" (3:03)
3. "Water Babies" (5:35)

• Some copies of the CD single erroneously included "All Along The Water" instead of "Water Babies" as the second b-side.

CD: Part of "Singles Box Set 1986-1995" boxset

1. "Serious (single version)" (3:56)
2. "Yo Bad Azizi" (3:03)
3. "Water Babies" (5:35)
4. "All Along The Water" (3:47)

Singles Box Set 1981-1985 is a boxset by Duran Duran. ...

MC: Capitol 4JM-44638 (US)

1. "Serious (single version)" (3:56)
2. "Yo Bad Azizi" (3:03)
3. "Liberty (fade)" (1:36)
4. "First Impression (fade)" (1:43)

• The fades are literally the first 90 seconds or so of the album cuts.

Other appearances

Apart from the single, "Serious" has also appeared on:

Albums:

• Liberty (1990)
• Greatest (1998)
• Singles Box Set 1986-1995 (2005)

Liberty is an album by Duran Duran. ... Singles Box Set 1981-1985 is a boxset by Duran Duran. ...

References

• TM's Duran Duran discography (PDF file)
• The Duran Duran Timeline: 1990