Serutan was an early fiber-type laxative product which was widely promoted on U.S. television in the 1950s and 1960s. It was manufactured by the J. B. Williams Co., which was founded in 1885 and bought out by Nabisco in 1971. A laxative is a preparation used for encouraging defecation, or the expulsion of feces. ... United States is the current Good Article Collaboration of the week! Please help to improve this article to the highest of standards. ... The 1950s was the decade spanning the years 1950 to 1959. ... The 1960s decade refers to the years from 1960 to 1969, inclusive. ... 1885 (MDCCCLXXXV) is a common year starting on Thursday. ... Nabisco logo Nabisco is a U.S.-based manufacturer of cookies and snacks, including brands such as Chips Ahoy!, Fig Newtons, Mallomars, Oreos, Ritz Crackers, Teddy Grahams, Triscuits, and Wheat Thins. ... 1971 (MCMLXXI) was a common year starting on Friday (the link is to a full 1971 calendar). ...

The origin of the brand name was straightforward. The makers merely decided to spell "natures" backwards; in fact "Read it backwards" was the product's advertising slogan. This was to differentiate it as being a "natural" product as opposed to laxative brands which stimulated the colon by chemical action rather than sheer bulk of contents. Billboards and street advertising in Shinjuku, Tokyo, Japan, (2005) Advertising is the business of drawing public attention to goods and services, performed through a variety of media. ... Look up Slogan in Wiktionary, the free dictionary. ... Colon has several meanings: colon (anatomy) colon (punctuation) colon (rhetoric) See also Colón This is a disambiguation page — a navigational aid which lists other pages that might otherwise share the same title. ...

The product was almost uniformly promoted on programs whose core audience as shown by demographics was known to be considerably older than that of the typical television viewer. Serutan is especially associated with The Lawrence Welk Show, which was also sponosored by J. B. Williams products Sominex, a sleeping pill, and Geritol, a vitamin supplement. Demographics is a shorthand term for population characteristics. Demographics include race, age, income, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location. ... The opening credits for The Lawrence Welk Show Lawrence Welk during a taping of The Lawrence Welk Show The Lawrence Welk Show is a musical variety show hosted by former big band leader Lawrence Welk. ... Diphenhydramine hydrochloride (trade name Benadryl®, as produced by Pfizer or Dimedrol outside the US) is an over-the-counter (OTC) antihistamine and sedative. ... Geritol is the name of an American vitamin and mineral supplement. ...