Sing Tao Daily (星島日報) is Hong Kong's second largest Chinese language newspaper. Owned by Global China Group Holdings Limited, Sing Tao has provided not only printing materials, but also free of charge online news every day on the website singtao.com. make a caption for the article (self made by photoshop, no copyright infrignment involved) File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Chinese (written) language (pinyin: zhōngw n) written in Chinese characters The Chinese language (汉语/漢語, 华语/華語, or 中文; Pinyin: H nyǔ, Hu yǔ, or Zhōngw n) is a member of the Sino-Tibetan family of languages. ... Global China Group Holdings Limited (泛華集團) is a Hong Kong listed company. ...

Job Market (求職廣場), is a supplement of Sing Tao Daily, which is the first bilingual employment classified post in Hong Kong, and was launched in 1985. It contains the following information: 1985 is a common year starting on Tuesday of the Gregorian calendar. ...

1. the latest employment trend of all industries
2. job-hunting guides
3. latest salary index
4. story of success
5. working tips and success stories of working in China
6. job vacancies in both Hong Kong and China

The Standard, the English-language sister paper of Sing Tao Daily, puts its news emphasis on the business sector while the Property Browser (a magazine supplement of Sing Tao Daily) is specific about the property market in Hong Kong and People's Republic of China (PRC).

The local Sing Tao Daily and The Standard printed editions are provided for local readers, whereas the online edition are offered to people worldwide, for example Sing Tao USA is for readers in the U.S.

History

The parent company of Sing Tao Daily, Sing Tao Newspaper Group was founded in 1938 and is based in Hong Kong. Sing Tao Daily was first published in the same year. It is now having one of the longest publishing histories among Chinese newspapers in Hong Kong.

After opening its first international office in San Francisco in 1975, Sing Tao set up its International News Centre in New York, Los Angeles, San Francisco, Toronto, Vancouver, Calgary, London and Sydney. In all, the company now has twenty-two offices globally. These tend to facilitate Chinese all around the world as news is easily available to them outside China. This article is about the city in California. ... State nickname: Empire State Other U.S. States Capital Albany Largest city New York Governor George Pataki (R) Official languages None (English is de facto) Area 141,205 km² (27th)  - Land 122,409 km²  - Water 18,795 km² (13. ... The Downtown Los Angeles skyline. ... This article is about the city in California. ... }|135px|City of Toronto, Ontario Official Flag]]|Coat Image=[[Image:{{{Coat Image}}}|135px|City of Toronto, Ontario Coat of Arms]]}} {{Canadian City/Disable Field={{{Disable Motto Link}}}}} Motto: Diversity Our Strength {{Canadian City/Location Image is:{{{Location Image Type}}}|[[Image:{{{Location Image}}}|thumbnail|250px|City of Toronto, Ontario, Canada Location. ... Vancouver - Wikipedia, the free encyclopedia /**/ @import /skins-1. ... Motto: Heart of the new west Area: 712. ... St. ... Sydney Harbour looking south from the vicinity of the Sydney Harbour Bridge towards the CBD skyline; the Opera House is visible in the background on the left. ...

There are over 16 overseas editions of Sing Tao Daily, which are published by 9 overseas bureaus and circulated over 100 cities around the world.

The network of Sing Tao Daily helps the company to gather information with higher speed.Moreover, the communication among the twenty-two offices facilitate the flow of News. These help increase the efficiency of the publication of the newspaper.

Market

Sing tao Daily has chosen to refresh its image and editorial content by positioning itself as the newspaper of choice for the middle class, who demand a more high-brow content. Sing Tao Daily also targets at students by offering them cheaper subscription editions.

Sing Tao Daily overseas editions target at the Chinese immigrants in foreign countries such as U.S and Canada.

Editorial Product

Sing Tao Daily’s editorial product is created by using daily Chinese language Internet feeds from Hong Kong, together with national feeds from Sing Tao Daily news bureau in New York and from various regional editorial staffs.

The information is transmitted via electronic files to the individual production facilities where prepress departments compose the pages using a Chinese electronic publishing system called FounderFit from Founder Group Corp. Prepress is the term used in the printing and publishing industries for the processes and procedures that occur between acceptance of a written manuscript and original artwork, and conclude with a printing plate, image carrier, or (traditionally) forme, ready for mounting on a printing press. ...

The Founder Group based in Beijing, was the first company to design a system of compression, decompression and storage, which allowed the Chinese language to be digitally typeset. The Founder Group is funded by Peking University, which is owned by the Central government. Beijing - Wikipedia, the free encyclopedia /**/ @import /skins-1. ... Peking University 博学审问慎思明辨 Peking University or Beijing University (pinyin Běijīng Dàxué), colloquially Beida (北大, pinyin běidà), is one of the most prestigious universities in China. ...

Moreover, A new Information Services Department of Sing Tao Media Holdings Limited has been set up. It is a combination of the former Sing Tao Daily Main Library, Sing Tao Daily Business Library, Hong Kong iMail/Hong Kong Standard Library and the Sing Tao EDP Team. There are four major services which provide lots of help to the editorial staff in the Group:

• News research support, e.g. maintenance of photograph archives and news clippings files and conducting company search, land search etc.

• Acquisition of news contents/services for publication and reference.

• Compilation of charts and tables for daily newspaper publication.Information processed includes horse racing results, stock listings, financial indices, property transaction records, shipping schedules, weather data, etc.

• Handling applications for copyright permission.

Similar to other media libraries, it contains not only reference books and magazines, but also plenty of photographs and newspaper clippings.

Apart from that, the Sing Tao Electronic Photo System acts as a complement. It provides some wire photos from six popular news media, pictures which used for daily publication, photographs taken by their own staffs and photo archives. The photos are classified for easy retreival. For the sake of keeping a record of all the information resources owned by the Group, the Department has organized a web-based library resource catalogue. The staff members therefore can check the particular news clipping files, photos or reference books through the web conveniently.

Brand values

Some people perceived that the Sing Tao is a traditional and conservative newspaper. In order to get rid of the label, recently, it has launched a "daring and middle class" communication platform to rejuvenate its image as a contemporary, proactive and distinguished newspaper. Sing Tao 's belief is to step out and listen to the minority segments that are ignored in society in order to provide the best for its readers. With respect to its political belief, Sing Tao has a pro-government history. Before the reunification of Hong Kong with China, it supported the British colonial government; and once Hong Kong turned into a Special Administrative Region, it turns to support the Beijing government. This can be easily identified in the editorials.

Promotion

Sing Tao Daily has embarked upon many promotional campaigns. These programmes aim to support the overall brand positioning of the newspaper and specific editorial content to stimulate trial, circulation and readership.

Further to the editorial repositioning in autumn 2002, Sing Tao launched a series of brand building activities which include direct opinion exchanges with readers. A special edition with highlights of Sing Tao Daily's core and enhanced content, were distributed to the target audience to further support product awareness, rejuvenate the brand image and stimulate trial and purchase.

Sing Tao Daily was the first newspaper to publish a series of 9-11 special supplements to keep the public informed following the events of September 11 2001.Topical and ad hoc supplements including Property Market, JobMarket and World Cup pullouts have also been included to arouse public recognition. Sing Tao Daily is the first and only newspaper to support the Angel Campaign, which aims to encourage the public to support each other and think and act positively during the economic downturn. Its reputation is increased by the positive feedback on the campaign and the star-studded event held in its name. The September 11, 2001 attacks were a series of coordinated attacks carried out in the United States on Tuesday, September 11, 2001. ... The Football World Cup (official name: FIFA World Cup) is the most important competition in international football (soccer). ...

Sing Tao Daily has also held for 18 years Inter-School Debating Competition to promote its editorial content. An other example is The Leader of the Year Award, which aims to recognise and encourage the achievements of Hong Kong’s individuals who have made outstanding contributions to Hong Kong’s success and prosperity, linking the territory to China and the rest of the World.

Recent Development

Sing Tao Group established an International News Centre in June 2002 to further enhance the efficiency and power of its global network. The major focus is to leverage off the group’s network strength and resources, to provide first hand, extensive news reporting without geographical or time limitations. The set up assures the group’s quality as a content provider servicing global Chinese communities.

Moreover, the group relaunched and repositioned The Standard in 2002, positioning it as the English-language business newspaper focusing on Greater China for the Hong Kong business community. The Standard offers business insights pertinent to company and industry specific news and commentary from the columnists in town such as Stephen Brown, Michael DeGolyer and Stephen Vines. It also provides comprehensive features including business, sports, lifestyle and leisure. Stephen Brown is a science-fiction series that is broadcast weekly on Southampton Television, a free-to-view terrestial RSL channel. ...

The Firsts of Sing Tao Daily

• Sing Tao Daily has the largest regional coverage among global Chinese communities (e.g. in North America) and also has the second largest global coverage in the world, following the International Herald Tribune.

• Sing Tao Group is the only media group in Hong Kong that owns both Chinese- and English-language newspapers.

• Sing Tao Daily was the first newspaper in Hong Kong to launch a Web site. On 23 August 1995, www.singtao.com was launched.

• Sing Tao Daily was the first newspaper in Hong Kong to develop a parenting section, which helps parents to have a better preparation for their children's growth and development.

The International Herald Tribune (or IHT) is fully owned by the New York Times, which along with its own staff journalists and news agencies supplies it with news and features. ...

Website

The news in the website of Sing Tao Daily is the same as what in the printed paper for sales. Readers can read the following information:

• News
  • Local news
  • National news
  • International news
  • Editorial

• Real estates and property
  • Price of land
  • Price of flats
  • The trend of the price
  • Investment

• Leisure
  • Entertainment
  • Films
  • Music
  • Restaurants
  • Sports
  • Horse race
  • Weather forecast and report
  • Mark six
  • Transportation

• Finance
  • Financial budget
  • The Stock Market
  • Currency exchanges
  • Listed companies
  • Banks

• Education
  • special education topics
  • parents magazine
  • education news
  • section for learning English
  • information of schools

• PC Market(a magazine about computers, digital appliances and their application)
• The Standard (a magazine about business)
• Smart Property (a magazine about property and its price)

• Job market
  • job vacancy
  • sample of CV
  • Wage trand

• Introduction of professional training courses
  • current events
  • commercial
  • technology

Moreover, roller news and Chinese Radio are as well accessible in the website. On top of being accessed by people in Hong Kong, the website can also be accessed by people in Canada, USA and Australia with different versions. For example in Australia, people can get the information about their local news, society, investment, weather, etc..

See also

• Newspapers of Hong Kong
• Media in Hong Kong
• The Standard

The newspapers of Hong Kong can be categorized by language: // English-language newspapers South China Morning Post The Standard (formerly, HK-iMail, and earlier Hong Kong Standard) Eastern Express (now defunct) The Sunday Examiner The former two English publications are regarded as neutral towards the government and are mostly serious... Media in Hong Kong is available to the public conveniently in various forms, namely: television and radio channels, newspapers, magazines and the World Wide Web. ... The Standard is a Hong Kong English-language business newspaper published by Sing Tao Media Holdings Ltd. ...

External links

• Official Website
  • USA
  • Canada
  • U.K.
  • Australia
• Global China Group Holdings Limited