Michael Edwardes (born 1930 in South Africa) is business executive and Rhodes University graduate who once served as Chair for the Austin Rover Group. He began his career in 1951 with an African entity known as the Chloride Group. He went on in 1966 to serve as the general manager of corporation's British subsidiary known as Alkaline Batteries. 1930 (MCMXXX) is a common year starting on Wednesday. ... Rhodes University is one of South Africas oldest and most famous university institutions. ... The Austin Rover Group was a British motor manufacturer, which was formed from the British Leyland Motor Corporation (BL), and existed between 1982 and 1987. ... 1951 (MCMLI) was a common year starting on Monday; see its calendar. ... A satellite composite image of Africa Africa is the worlds second largest and second most populous continent, after Asia. ... 1966 (MCMLXVI) was a common year starting on Saturday (the link is to a full 1966 calendar). ...
His tenure with the Austin Rover Group ended in 1982, after he was replaced by Harold Musgrove. 1982 (MCMLXXXII) was a common year starting on Friday of the Gregorian calendar. ...
Edwardes is also an author. He wrote Back from the Brink, a book which discusses his experiences at British Leyland after he joined the entity in 1977. The British Leyland Motor Corporation (often abbreviated to simply BL), was a Britain in 1968. ... For the album by Ash, see 1977 (album). ...
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MichaelEdwardes delivered this ultimatum to the Unions - assist the management or lose the entire factory for good - and this was no bluff: as he had said before in February 1978, he had the Government behind him and he was prepared to do what it takes.
SirMichaelEdwardes had said that the Mini would remain as long as demand showed, no sign of easing, but that was hardly the same as Days ringing endorsement of the product.
Edwardes possessed enough acumen to convince Thatcher that if Privatisation was the ultimate goal, then BL should not be carved-up piecemeal because he figured that without MG, Jaguar and Rover, the high image parts of the company, there would be the Unsaleable rump of Austin-Morris, as he called it, left over.
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