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Encyclopedia > Sirius Cybernetics Corporation
Encyclopedia Galactica: the inept Sirius Cybernetics Corporation Marketing Division. The top left portrait depicts Douglas Adams.

The Sirius Cybernetics Corporation is a fictional company from Douglas Adams' The Hitchhiker's Guide to the Galaxy. In the series, the SCC is responsible for the design and creation of a wide range of robots and labour-saving devices, such as lifts, automatic doors, ventilation systems, the infamous Nutrimatic Drink Dispenser, digital watches (substituted by polyphonic ringtones, palmtops and computer operating systems in the 2005 radio series). The Encyclopaedia Galactica defines the Marketing Division of the Sirius Cybernetics Corporation as a bunch of mindless jerks who were first against the wall when the revolution came. ... The Encyclopaedia Galactica defines the Marketing Division of the Sirius Cybernetics Corporation as a bunch of mindless jerks who were first against the wall when the revolution came. ... The Encyclopedia Galactica is a fictional or hypothetical encyclopedia of a future galaxy-spanning civilization, containing all the knowledge accumulated by a society with trillions of people and thousands of years of history. ... A marketing board is an organization created by numerous producers to try to market their product and increase consumption and thus prices. ... Douglas Noël Adams (March 11, 1952 – May 11, 2001) was a cult British author, comic radio dramatist, and amateur musician. ... This is a list of fictional companies. ... Douglas Noël Adams (March 11, 1952 – May 11, 2001) was a cult British author, comic radio dramatist, and amateur musician. ... The cover of the first novel in the Hitchhikers series, from a late 1990s printing. ... A robot is an electro-mechanical device that can perform autonomous or preprogrammed tasks. ... A set of elevators or lifts, in the lower level of a train station. ... The front door of a house is often decorated to appear inviting. ... Ventilation good and very bad Ventilation is air circulation of air, typically between a room, a tunnel, etc. ... The Nutrimatic Drinks Dispenser is a product of the Sirius Cybernetics Corporation, a machine featured in The Hitchhikers Guide to the Galaxy by Douglas Adams. ... A wrist watch A watch is a small portable clock that displays the time and sometimes the day, date, month and year. ... A polyphonic ringtone is one that makes use of polyphony. ... A Handheld PC, or H/PC for short, is a Microsoft term for a computer built around a form factor which is smaller than any standard notebook PC or laptop. ... The terms Tertiary Phase, Quandary Phase and Quintessential Phase describe the radio adaptations of the books Life, the Universe and Everything, So Long, and Thanks For All the Fish and Mostly Harmless recorded in 2003 and 2004 by Above the Title Productions for BBC Radio 4. ...


It is not entirely clear why the SCC has not yet collapsed, since nothing they produce ever works properly or performs to expectations. When a person asks for a drink from the Nutrimatic Drink Dispenser, the dispenser probes the customer's taste sensors and pleasure receptors of the brain. Despite its sophisticated artificial intelligence, it always dispenses the same drink: a concoction that tastes "almost, but not quite, entirely unlike tea". The Nutrimatic Drinks Dispenser is a product of the Sirius Cybernetics Corporation, a machine featured in The Hitchhikers Guide to the Galaxy by Douglas Adams. ... The Hitchhikers Guide to the Galaxy has become so popular among sci-fi and computer enthusiasts that certain phrases from it are widely recognised. ... Tea leaves in a Chinese gaiwan. ...


The SCC invented a concept called Genuine People Personalities ("GPP") which imbue their products with intelligence and emotion. Thus not only do doors open and close, but they thank their users for using them, or sigh with the satisfaction of a job well done. Other examples of SCC's record with sentient technology include an armada of neurotic elevators, hyperactive ships' computers and perhaps most famously of all, Marvin the Paranoid Android. Marvin is a prototype for the GPP feature, and his depression and "terrible pain in all the diodes down his left side" are due to unresolved bugs in his software. Ironically, the SCC defines a robot as "your plastic pal who's fun to be with". In the BBC TV series, the marketing division of the Sirius Cybernetics Corporation defines a robot [like Marvin] as Your plastic pal whos fun to be with. Marvin the Paranoid Android is a fictional character in The Hitchhikers Guide to the Galaxy series by Douglas Adams. ... Prototypes or prototypical instances combine the most representative attributes of a category. ... Types of diodes In electronics, a diode is a component that restricts the direction of movement of charge carriers. ...


The only profitable division of the company is its Complaints Department, which, according to the series, takes up all of the major landmasses on the first three planets in the Sirius Tau system. The theme song for the Complaints Department is Share and Enjoy, and has since become the theme apparent for the company as a whole. The main office building and headquarters for the company was originally built to represent this motto, but due to bad architecture it sank into the ground, killing its many attractive sales assistants. The downside to this is that the building now read, in the dialect of the planet it was on, "Go Stick Your Head in a Pig." The Hitchhikers Guide to the Galaxy has become so popular among sci-fi and computer enthusiasts that certain phrases from it are widely recognised. ...


Quote from the book:

The Hitchiker's Guide to the Galaxy defines the marketing division of the Sirius Cybernetics Corporation as "a bunch of mindless jerks who'll be the first against the wall when the revolution comes," [...]
Curiously enough, an edition of the Encyclopaedia Galactica that had the good fortune to fall through a time warp from a thousand years in the future defined the marketing division of the Sirius Cybernetics Corporation as "a bunch of mindless jerks who were the first against the wall when the revolution came."

Referring to the Sirius Cybernetics Corporation, their biggest problem is reported to be that "[o]ne is blinded to the fundamental uselessness of their products by the sense of achievement one feels in getting them to work at all. In other words, their fundamental design flaws are completely hidden by their superficial design flaws." The examples and perspective in this article or section may not represent a worldwide view. ... Cybernetic revolt, more commonly known as the computers take over, is a science-fiction scenario in which artificially intelligent man-made beings (often a single supercomputer) decide humans are a threat and try to control or destroy the human race. ...


External links

The Hitchhiker's Guide to the Galaxy
By Douglas Adams
Books: The Hitchhiker's Guide to the Galaxy | The Restaurant at the End of the Universe | Life, the Universe and Everything | So Long, and Thanks for All the Fish | Mostly Harmless | Young Zaphod Plays it Safe | The Original Radio Scripts
Media: Radio series (Phases 1 & 2, Phases 3, 4 & 5) | TV series | Movie | Computer game | Differences between versions
Characters: Arthur Dent | Ford Prefect | Zaphod Beeblebrox | Marvin | Trillian | Minor characters
Places: List of places | Total Perspective Vortex | Heart of Gold | Wikkit Gate | Starship Titanic | Galactic Empire | Whole Sort of General Mish Mash
Miscellanea: Races and species | The Answer to Life, the Universe, and Everything | Babel fish | Bistromathic drive | Cultural references | Infinidim Enterprises | Infinite Improbability Drive | International Phenomenon | Notable phrases | Pan Galactic Gargle Blaster | Point-of-view gun | Somebody Else's Problem field | Sirius Cybernetics Corporation | Vogon poetry | Other miscellanea

  Results from FactBites:
 
Sirius Cybernetics Corporation Guild for Earth & Beyond (1353 words)
Sirius Cybernetics Corporation Guild for Earth and Beyond
The Sirius Cybernetics Corporation would like to thank all those who are in positions to keep us safe, keep up the good work guys (Grissom Space Patrols not included)!!
SCC is prowd to bring another first for the EandB community!
Sirius Cybernetics Corporation - Wikipedia, the free encyclopedia (573 words)
The Sirius Cybernetics Corporation is a fictional company from Douglas Adams' The Hitchhiker's Guide to the Galaxy.
In the series, the SCC is responsible for the design and creation of a wide range of robots and labour-saving devices, such as lifts, automatic doors, ventilation systems, the infamous Nutrimatic Drink Dispenser, digital watches (substituted by polyphonic ringtones, palmtops and computer operating systems in the 2005 radio series).
Referring to the Sirius Cybernetics Corporation, their biggest problem is reported to be that "[o]ne is blinded to the fundamental uselessness of their products by the sense of achievement one feels in getting them to work at all.
  More results at FactBites »


 

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