Sky Active is the brand name for interactive features on Sky Digital and is available in the UK and Ireland. It enables a viewer to interact with TV content, respond to an advertisement or access internet-based services. Sky Digital is the brand name for British Sky Broadcastings digital satellite television service, transmitted from SES Astra satellites located at 28. ...

The service replaces Open... which helped launch Sky Digital's interactive content, and launched many other features that viewers see today such as games, emailing and shopping via their TV. Open. ... Sky Digital is the brand name for British Sky Broadcastings digital satellite television service, transmitted from SES Astra satellites located at 28. ... GAMES Magazine is a United States based magazine devoted to games published by GAMES Publications, a division of Kappa Publishing Group. ... E-mail, or email, is short for electronic mail and is a method of composing, sending, and receiving messages over electronic communication systems. ... Shopping is the examination of goods and services with the intent to buy. ... See TV (disambiguation) for other uses and Television (band) for the rock band European networks National In much of Europe television broadcasting has historically been state dominated, rather than commercially organised, although commercial stations have grown in number recently. ...

It can be accessed by pressing the red button on a Sky Digital remote, while watching any Sky Digital Channel. Alternatively, there is an entry in the "Interactive" area of the EPG. Red is a color at the lowest frequencies of light discernible by the human eye. ... Sky Digital is the brand name for British Sky Broadcastings digital satellite television service, transmitted from SES Astra satellites located at 28. ...

Differences from Open....

Since Sky Active launched in October 1st 2001, many changes have been made: October 1 is the 274th day of the year (275th in Leap years). ... 2001: A Space Odyssey. ...

• Viewers now have the ability to reach all Sky Active services by pressing the red button on any Sky channel - this now leads to a menu screen with the TV programme still available in 1/4 screen mode. (Previously viewers had to leave the programme they were watching to use Open...'s services.)
• In the Sky Active main menu the video loop changes as you go through each of the options allowing customised advertising to be displayed.
• The new interface is much cleaner and easy to navigate.
• The style and look of the banner advertising is richer, more rounded and more "TV friendly".
• There is now a less regimented use of colour keys, allowing all 4 keys to be used for navigation purposes in the right-hand portion of the screen.
• Major retailers such as WHSmith and Dixons appear to have less prominence in the service than previously.
• Options can now be selected using the remote control's colour keys rather than the numerical keys.

This article is about the bookshop chain; for the businessman and politician of that name, see William Henry Smith. ... Dixons Group plc is a United Kingdom-based consumer electronics retailer. ...

External links

• Sky Active
• Sky.com