SmartMoney's target market was affluent professional and managerial business people needing personal finance information. Regular topics include ideas for saving, investing, and spending, as well as coverage of technology, automotive, and lifestyle subjects including travel, fashion, wine, music, and food.
SmartMoney, an authority in personal finance, rated 21 online brokers on commission price, customer service, transaction fees, the availability of tax information, statement clarity, the interest rate paid on cash investments and ease of navigating each broker’s web site.
In ranking TradeKing as the industry’s top discount online broker ahead of many well established industry participants, the survey praised the firm for its inexpensive commissions, a trading platform that was “fast and easy to navigate,” and responsive customer service with a chat function that “was a breeze” to use.
TradeKing’s top rating in the 2006 SmartMoney Online Broker Survey is one of several distinctions earned by the Company this year.
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