Snickers (original)

Snickers (original)

Snickers is a chocolate bar made by Mars, Incorporated. It consists of peanut butter nougat topped with roasted peanuts and caramel covered with milk chocolate.^[1] Snickers is the best selling chocolate bar of all time and has annual global sales of US$2 billion. ^[2] Download high resolution version (1446x453, 143 KB) Wikipedia does not have an article with this exact name. ... Download high resolution version (1446x453, 143 KB) Wikipedia does not have an article with this exact name. ... Download high resolution version (1665x648, 164 KB) Wikipedia does not have an article with this exact name. ... Download high resolution version (1665x648, 164 KB) Wikipedia does not have an article with this exact name. ... Candy bar redirects here. ... Mars, Incorporated is a world-wide manufacturer of confectionery, pet food and other food products with US$21 billion in annual sales in 2006. ... Nougat is a term used to describe a variety of similar confectioneries made with sugar or honey, roasted nuts (almonds, walnuts, pistachios or hazelnuts are common, but not peanuts) and sometimes chopped candied fruit. ... This article is about the legume. ... Caramel candy For other uses, see Caramel (disambiguation). ... Chocolate block in melted chocolate Chocolate is a common ingredient in many kinds of sweets—one of the most popular in the world. ...

The original Snickers was formerly sold as Marathon in the UK and Ireland.^[3] More recently, Snickers Marathon branded nutrition bars have been sold in some markets.^[4] In May 2008, Mars, Incorporated was rumoured to temporarily re-launch the Marathon bar.^[5] Mars, Incorporated is a world-wide manufacturer of confectionery, pet food and other food products with US$21 billion in annual sales in 2006. ...

History

In 1930, the Mars family introduced its second product, Snickers, named after one of their favorite horses.^[1] Year 1930 (MCMXXX) was a common year starting on Wednesday (link will display 1930 calendar) of the Gregorian calendar. ...

In the early 2000's, deep fried chocolate bars (including Snickers, and Mars bars) became popular at U.S. state fairs and and Australia, although they had been a local specialty in some Scottish fish and chip shops since at least the mid-1990's^[6] in spite of containing over 850 calories per bar when prepared in this fashion. ^[7] This article is about the decade starting at the beginning of 2000 and ending at the end of 2009. ... Deep fried Mars bar - Wikipedia /**/ @import /skins-1. ... A state fair is a competitive and recreational gathering of a U.S. states population. ... This article is about the country. ... A serving of fish and chips Fish and chips (sometimes written fish n chips), a popular take-away food with British origins, consists of deep-fried fish in batter or breadcrumbs with deep-fried chipped (slab-cut) potatoes. ... Events and trends Technology Explosive growth of the Internet; decrease in the cost of computers and other technology Reduction in size and cost of mobile phones leads to a massive surge in their popularity Year 2000 problem (commonly known as Y2K) Microsoft Windows operating system becomes virtually ubiquitous on IBM...

In 2006, the UK Food Commission highlighted celebrity chef Antony Worrall Thompson's "Snickers pie"^[8], which contained five Snickers bars among other ingredients, suggesting it was one of the unhealthiest desserts ever; one slice providing "over 1,250 calories from sugar and fat alone", more than half a day's requirement for an average adult. The pie had featured on his BBC Saturday programme some two years earlier and the chef described it as an occasional treat only.^[9] Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Antony Worrall Thompson (born 1 May 1951 in Stratford upon Avon, England) is a British celebrity chef and television presenter who went to school at The Kings School, Canterbury. ... A calorie refers to a unit of energy. ... For other uses, see BBC (disambiguation). ...

Renaming in UK and Ireland

In the UK and Ireland, it was originally sold under the name "Marathon".^[3] Mars standardised many of its global brand names and the name was changed to Snickers. For a few months before the name changed, the words "Internationally known as Snickers" were printed on the side of the Marathon wrapper.^{[citation needed]}

For eighteen months thereafter, both names were retained on the wrapper — first with "Marathon", then with "Snickers" in larger letters.^[3] The change of name attracted some criticism in Britain, and became a common cultural reference.^{[citation needed]}

In May 2008, Mars announced that the name would be changed back to Marathon in the UK on a 3-month trial basis.

Snickers Duo

A replacement for the king size Snickers bar, was launched in the UK in 2004, and designed to conform to the September 2004 Food and Drink Federation (FDF) 'Manifesto for Food and Health'. Part of the FDF manifesto was seven pledges of action to encourage the food and drink industry to be more health conscious.^[10] Reducing portion size, clearer food labels, reduction of the levels of fat, sugar and salt were among the FDF pledges. Mars Incorporated pledged to phase out their king-size bars in 2005 and replace them with shareable bars. A Mars spokesman said: "Our king-size bars that come in one portion will be changed so they are shareable or can be consumed on more than one occasion. The name king-size will be phased out."^[10] Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... The Food and Drink Federation (FDF) is a organisation that represents and advises the UK food and drink manufacturers. ...

These were eventually replaced by the 'Duo', a twin bar pack. Duos are the same weight as the king-size but split into two bars, the idea of which is to share or save one bar for another time. The packaging even has step-by-step picture instructions of how to open your 'Duo' into two bars, in four easy-to-follow actions. ^[11] As Mars stated fulfillment of their promise, the Duo format was met with criticism by the National Obesity Forum and National Consumer Council.^[12]

Australian recall

In July 2005, tens of thousands of Snickers and Mars Bars were removed from New South Wales and Australian Capital Territory store shelves due to a series of threatening letters which resulted in fears the chocolate bars had been poisoned.^[13] Mars received letters from an unidentified individual indicating that he planned to distribute poisoned chocolate bars to store shelves.^[13] The last letter he sent included a Snickers bar contaminated with a substance which was not identified.^[13] The letters claimed that there were seven additional chocolate bars which had been tampered with which were for sale to the public.^[13] As a precautionary measure, Mars issued the massive recall.^[13] Mars said that there had been no demand for money, only complaints directed to an unidentified third party.^[13] Mars bar (UK style) The Mars Bar is a chocolate bar manufactured by Mars Incorporated. ...

Ingredients

Snickers ingredients are milk chocolate (sugar, cocoa butter, chocolate, skimmed milk, lactose, milkfat, soy lecithin, artificial flavor), peanuts, corn syrup, sugar, skim milk, butter, milkfat, partially hydrogenated soybean oil, lactose, salt, egg whites and artificial flavor.^{[citation needed]}

Variations

• 1970 Snickers Munch
• 1989 Snickers Ice Cream bar
• 1996 Snickers Ice Cream cone
• 2001 Snickers Cruncher bar (rebranded Snickers Munch in some markets, still sold as "Cruncher" in the UK, Poland, Latvia, Austria, Slovakia, Sweden and the Netherlands)
• 2002 Snickers Almond bar
• 2004 Snickers Marathon energy bars (see below)
• 2006 Snickers Duo (see below)
• 2006 Snickers Xtreme (5 grams of protein per serving, lack of nougat)
• 2007 Snickers Dark (dark chocolate)

Others include:

• Snickers Flapjack
• Peanut Butter Snickers
• Snickers Gold
• Snickers Cake
• Snickers Ice Cream (brownies, bars, tubs, and cones)
• Snickers Nut N Butter Crunch
• Snickers Crazy Peanuts (limited edition, sold in Czech Republic, Denmark, Estonia, Finland, Germany, Hungary, Latvia, Lithuania, Norway, Poland, Slovakia and Slovenia)
• Snickers Hard (limited edition, sold in Armenia, Czech Republic, Latvia, Lithuania, Poland and Slovakia)
• Snickers 220 V (limited edition, contains guarana and L-carnitine, sold in 2007 in Slovakia and Poland)
• Snickers P'opables
• Snickers Hazelnut (Australia, Poland, Duo bar)
• Snickers Maximus (limited edition, extra chewy caramel, no nougat, sold in New Zealand only)
• Snickers miniatures in Celebrations
• Snickers Charged (limited edition, contains caffeine, taurine and B vitamins)
• Snickers Maple (limited edition, sold in Canada only)
• Snickers Adventure Bar (limited edition, sold as Indiana Jones promotion, chocolate, nuts, spice, and coconut flavor)

Super Bowl XLI commercial controversy

On February 4, 2007, during Super Bowl XLI, Snickers commercials aired which resulted in complaints by gay and lesbian groups against the maker of the candy bar, Masterfoods USA of Hackettstown, New Jersey, a division of Mars, Incorporated. The commercial, which had four alternate endings, showed a pair of auto mechanics accidentally touching lips while sharing a Snickers bar. Realizing that they "accidentally kissed", they, in three of the four versions, "do something manly" (mostly in the form of injury, including tearing out chest hair, striking each other with a very large pipe wrench, and drinking motor oil and windshield washer fluid). In the fourth version, a third mechanic shows up and asks if there is "room for three in this Love Boat". is the 35th day of the year in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... Date February 4, 2007 Stadium Dolphin Stadium City Miami Gardens, Florida MVP Peyton Manning, Quarterback, Colts Favorite Colts by 6. ... Motto: Map of Hackettstown in Warren County Coordinates: Country State County Warren Incorporated March 9, 1853 Government  - Type Faulkner Act (Mayor-Council)  - Mayor Michael B. Lavery (R, 2008) Area  - Total 3. ... Mars, Incorporated is a world-wide manufacturer of confectionery, pet food and other food products with US$21 billion in annual sales in 2006. ... new pipe wrench 1869 patent drawing The pipe wrench, or Stillson® wrench is an adjustable wrench used for turning soft iron pipes and fittings with a rounded surface. ... A typical container of motor oil, with some in a glass. ... Windshield washer fluid being poured into a vehicle Windshield washer fluid is a fluid for motor vehicles that is used in cleaning the windshield while the vehicle is being driven. ... For the Taiwanese youth program informally known as Love Boat, see Overseas Chinese Youth Language Training and Study Tour to the Republic of China. ...

The website for the commercials, since taken down, also featured Super Bowl players viewing the commercials and reacting with disgust to the "kiss". The website said that the commercials would be aired during the upcoming Daytona 500. Complaints were lodged against Masterfoods that the ads were homophobic. Human Rights Campaign president Joe Solmonese is quoted as saying The Daytona 500 is a 200-lap, 500 mile (805 km) NASCAR NEXTEL Cup Series race held annually at the Daytona International Speedway in Daytona Beach, Florida. ... A protest by The Westboro Baptist Church, a group identified by the Anti-Defamation League as virulently homophobic. ... HRC logo The Human Rights Campaign (HRC) is one of the largest lesbian, gay, bisexual, and transgender (LGBT) equal rights organization in the United States. ... Joe Solmonese Joe Solmonese was appointed President of the Human Rights Campaign and its affiliate, the Human Rights Campaign Foundation, on March 9, 2005. ...

"This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country."^[14]

Gay and Lesbian Alliance Against Defamation (GLAAD) president Neil Giuliano said "That Snickers, Mars and the NFL would promote and endorse this kind of prejudice is simply inexcusable." Masterfoods has since pulled the ads and the website.^[15][16] The Gay & Lesbian Alliance Against Defamation (GLAAD) is dedicated to promoting and ensuring fair, accurate and inclusive representation of people and events in the media as a means of eliminating homophobia and discrimination based on gender identity and sexual orientation. ... Neil Giuliano Neil G. Giuliano is an American politician and activist. ...

References

Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 310th day of the year (311th in leap years) in the Gregorian calendar. ... The Christian Science Monitor (CSM) is an international newspaper published daily, Monday through Friday. ... Events of 2008: (EMILY) Me Lesley and MIley are going to China! This article is about the year. ... is the 77th day of the year (78th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 31st day of the year in the Gregorian calendar. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... is the 270th day of the year (271st in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 342nd day of the year (343rd in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 342nd day of the year (343rd in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 6th day of the year in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 342nd day of the year (343rd in leap years) in the Gregorian calendar. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... is the 182nd day of the year (183rd in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 290th day of the year (291st in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 37th day of the year in the Gregorian calendar. ...

External links

Wikimedia Commons has media related to:

Snickers

• Snickers official homepage
• The Snickers Song 2006 Snickers TV Commercial
• Video Clip of the Controversial Commercial "Snickers Kiss" 2007 Snickers Super Bowl TV commercial
• UK Snickers Advert featuring Mr T 2007 Snickers UK TV Advert.