This article or section should be merged with Sound trademark
A sound logo is a memorable and unique brand characteristic set to an engaging melody. These audio logos of a brand are memes constructed to lodge in one's memory to easily remember the brand.
Sound logos emerged in the mid-nineties. Marketers started to develop an audio identity for their brands. For example, Intel added a distinctive and memorable three-second animated jingle, known as a signature ID audio-visual logo, displaying the logo and playing a five-tone melody. Since 1995, the now-familiar tone has helped cement a positive Intel image in the minds of millions of consumers.
The logo is one aspect of the brand of a company or economic entity, and the shapes, colors, fonts and images are usually different from others in a similar market.
Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect.
The wide recognition received by the most famous logos provides the brand's critics with the possibility of meme-hacking, a process also known as subvertising, turning the marketing message carried by the logo (either in its pristine form, or subtly altered) into a vehicle for an alternative message, frequently highly critical to the brand in question.
A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface/font, or arranged in a particular, but legible, way.
During many decades, when a new logo was being designed, owners, advertising professionals, and graphic designers always attempted to create a sign or emblem which would appear as a logotype, together with the name of the company, product, or service.
Logo design is commonly believed to be one of the most difficult areas in graphic design.
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