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In public relations, spin is a usually pejorative term signifying a heavily biased portrayal in one's own favor of an event or situation. While traditional public relations may also rely on creative presentation of the facts, "spin" often, though not always, implies disingenuous, deceptive and/or highly manipulative tactics. Politicians are often accused of spin by their political opponents. Image File history File links Nuvola_apps_browser. ...
Public relations is the art and science of building relationships between an organization and its key publics. ...
Look up pejorative in Wiktionary, the free dictionary. ...
The term is borrowed from ball sports such as cricket, where a spin bowler may impart spin on the ball during a delivery so that it will curve through the air or bounce in an advantageous manner. For the insect, see Cricket (insect). ...
Spin bowling, sometimes known as slow bowling, is a technique used for bowling in the sport of cricket. ...
Because of the frequent association between "spin" and press conferences (especially government press conferences), the room in which these take place is sometimes described as a spin room. A joint press conference by U.S. President George W. Bush and British Prime Minister Tony Blair at the White House. ...
Overview
The techniques of spin include: - Selective quotation and cherry picking (selectively presenting evidence that supports one's position)
- Selective use of facts figures
- Non-denial denial
- Phrasing in a way that assumes unproven truths
- Euphemisms to disguise or promote one's agenda
Another spin technique involves the delay in coming and the release of bad news so it can be hidden on the back of more important or favorable news or events. A famous reference to this practice occurred when UK government press officer Jo Moore used the phrase It's now a very good day to get out anything we want to bury in an email sent on September 11, 2001. The furor caused when this email was reported in the press eventually caused her to resign. Cherry picking, literally meaning harvesting cherries, is used metaphorically to accuse someone of pointing at individual cases which seem to confirm his or her position, while ignoring a significant portion of related cases that may contradict it. ...
Non-denial denial is a term for a particular kind of equivocation; specifically, an apparent denial that, though it appeared clearcut and unambiguous when heard, on examination turns out to be ambiguous and not a denial at all. ...
A euphemism is an expression intended by the speaker to be less offensive, disturbing, or troubling to the listener than the word or phrase it replaces, or in the case of doublespeak to make it less troublesome for the speaker. ...
Jo Moore (born 1963) served as a British political advisor and press officer, and was embroiled in scandal while working as advisor to the Transport, Local Government and Regions Secretary Stephen Byers. ...
The explosion resulting from the crashing of United Airlines Flight 175 into the South Tower. ...
2001: A Space Odyssey. ...
Skilled practitioners of spin are sometimes called "spin doctors", though probably not to their faces unless it is said facetiously. It is the PR equivalent of calling a writer a "hack." Perhaps the most well-known person in the UK often described as a "spin doctor" is Alastair Campbell, who was involved with Tony Blair's public relations between 1994 and 2003, and also played a controversial role as press relations officer to the British and Irish Lions rugby side during their 2005 tour of New Zealand. A hack writer is a writer for hire, paid to express others thoughts or opinions in felicitous verbiage, often in the form of political pamphlets. ...
Alastair Campbell Alastair John Campbell (born May 25, 1957) was the Director of Communications and Strategy for 10 Downing Street. ...
Anthony Charles Lynton Blair (born 6 May 1953) is the Prime Minister of the United Kingdom of Great Britain and Northern Ireland, First Lord of the Treasury and Minister for the Civil Service, and MP for Sedgefield. ...
The official 2005 Lions logo The British and Irish Lions (formerly British Isles and then the British Lions; commonly the Lions) is a Rugby Union side comprising a pick of the best players from the British Isles international teams - ( England, Ireland, Scotland and Wales). ...
General phase play in rugby union. ...
The 2005 Lions tour logo In 2005 the British and Irish Lions Rugby union team toured New Zealand for the first time since 1993, suffering a 3-0 whitewash at the hands of the New Zealand All Blacks. ...
The american talk & radioshow-host Bill O'Reilly calls his show the No Spin Zone to emphazise his disliking of the phenomenon. Two notable people are named Bill OReilly: For the anchor of The OReilly Factor, see: Bill OReilly (commentator) For the Australian cricketer, see: Bill OReilly (cricketer) This is a disambiguation page—a list of articles associated with the same title. ...
Bill OReilly William James Bill OReilly, Jr. ...
See also In American politics and advertising, the term astroturfing describes formal public relations projects which deliberately seek to engineer the impression of spontaneous, grassroots behavior. ...
A code word is a word or a phase designed to evoke a pre-determined meaning to certain listeners, while disguising the speakers true meaning by allowing them to use a word that sounds much more acceptable to an average listener. ...
Doublespeak is language deliberately constructed to disguise or distort its actual meaning, often resulting in a communication bypass. Such language is associated with governmental, military, and corporate institutions. ...
In communication theory, and sociology, framing is a process of selective control over media content or public communication. ...
In public relations and journalism, information subsidy is what information sources provide the news media by issuing press releases, purchasing advertising, or sending letters to the editor; this relieves the journalists from some burden of collecting information, and shortens the time to publication. ...
Managing the news refers to acts which are intended to influence the presentation of information within the news media. ...
The process of media manipulation is the way in which individuals or groups use various tricks in dealing with the media in order to create an image of their side of an argument that is most favorable to the receiver. ...
It has been suggested that Propaganda in the United States be merged into this article or section. ...
In film and broadcasting, a soundbite is a very short piece of footage taken from a longer speech or an interview in which someone with authority or the average man on the street says something which is considered by those who edit the speech or interview to be a most...
A weasel word is a word intended to soften the force of a statement and/or make an assertion as though one is just conveying some others opinion. ...
External links - Christian Science Monitor: The spin room - oily engine of the political meat grinder
- Outfoxed: OUTFOXED: Rupert Murdoch's War on Journalism
- Spin of the Day - Center for Media and Democracy
- Spinwatch monitors spin and propaganda
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