Sport marketing (or sports marketing in the United States) refers to the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc.) through associations with sport. Image File history File links Question_book-3. ... Next big thing redirects here. ... A cigarette will burn to ash on one end. ... For other uses, see Beer (disambiguation). ...

The first sports management firms, which managed endorsement deals and contract negotiations for professional coaches and athletes, began forming in the 1960s and early 1970s with Mark McCormack's International Management Group (IMG), Bob Woolf (Woolf Associates), and Donald Dell's ProServ. Sport management is a field of education and vocation concerning the business aspect of sport. ... IMG, originally known as the International Management Group is a leading global talent agency and production company. ... Donald Dell (born June 17, 1938 in Bethesda, Maryland, USA) was an outstanding tennis player, U.S. Davis Cup captain, tennis leader and administrator. ... Attorney and former pro tennis player and U.S. Davis Cup captain Donald Dell and Frank Craighill founded ProServ (Professional Services) in 1970 in Washington, D.C., as one of the first sports management firms. ...

World Class Events out of Sweden operates the World's Strongest Man Super Series which is a new, unorthodox and effective form of sports marketing.

Similarly, the first full-service sports marketing and sponsorship agencies were founded in the mid-1970s with Millsport LLC (now part of The Marketing Arm) and ProServ, which had expanded beyond athlete management into event production and sponsorship negotiations. Founded in 1975 by James R. Millman, a 25-year-old event marketing executive with Philip Morris, Inc. ... It has been suggested that this article or section be merged into Omnicom Group. ... Attorney and former pro tennis player and U.S. Davis Cup captain Donald Dell and Frank Craighill founded ProServ (Professional Services) in 1970 in Washington, D.C., as one of the first sports management firms. ... Sponsorship can refer to several concepts: A sponsors support of an event, activity, person, or organization. ...

The explosive growth of sports marketing came with the 1984 Summer Olympics in Los Angeles, when corporate sponsors used the Games as a platform to market their brands. Coca-Cola, for example, spent nearly $30 million in support of its official sponsorship of the Games. Music sample: Olympic Fanfare and Theme ( file info) — composed by John Williams for the 1984 Summer Olympics in Los Angeles Problems listening to the file? See media help. ... Flag Seal Nickname: City of Angels Location Location within Los Angeles County in the state of California Coordinates , Government State County California Los Angeles County Mayor Antonio Villaraigosa (D) Geographical characteristics Area     City 1,290. ... The wave shape (known as the dynamic ribbon device) present on all Coca-Cola cans throughout the world derives from the contour of the original Coca-Cola bottles. ...

As CEO and chief organizer of the 1984 Olympics, Peter Ueberroth, a former senior executive with Trans International Airline and Transportation Consultants International, is credited with demonstrating the power of sports marketing. After the Olympics, Ueberroth served as commissioner of Major League Baseball (1984-89). Today, he serves as Chairman of the Board for the United States Olympic Committee. Ueberroth (front right) watches President Ronald Reagan throw the first pitch prior to a game. ... Major Leagues redirects here. ... The United States Olympic Committee (USOC) is a non-profit organization that serves as the National Olympic Committee (NOC) for the United States and coordinates the relationship between the United States Anti-Doping Agency and the World Anti-Doping Agency and various international sports federations. ...

According to the Sports Business Journal, an industry trade publication, today, sports marketing is a US$250-billion industry and includes sports-related advertising and venue signage, athlete endorsements, facility construction, sporting goods and licensed merchandise, event management and marketing services, sponsorship and ticket sales, media broadcast rights, and multimedia — including sports-related websites, magazines, books, and video games. USD redirects here. ... // Advert redirects here. ... This article does not cite any references or sources. ...

New content distribution channels like the Web, email, voice messaging^[1], streaming video and mobile are creating many new opportunities and challenges for sports marketers.

A rising player in the sports marketing industry is rEvolution^[2], a Chicago-based sports marketing and media agency who in 2005 announced a strategic partnership with the National Collegiate Athletic Association (NCAA) to offer unique hospitality to the semi-final and final games of the 2006 NCAA Division I Men’s Basketball Championship. This marked the first time in the event’s history the NCAA offered "The Tournament Club," a unique and convenient hospitality venue adjacent to the RCA Dome.^[3]

See also

• Broadcasting right