|
Steinlager is a lager-style beer brewed by New Zealand Breweries in Newmarket, a suburb of Auckland, New Zealand. It has won several prizes, notably at beer competitions in the United States, and is New Zealand's biggest export beer. Image File history File links No higher resolution available. ...
New Zealand Breweries is a brewery company from New Zealand that brews a variety of beers. ...
Lager is a well attenuated beer brewed in cool conditions using a slow-acting brewers yeast, known as a bottom-fermenting yeast, and then stored (or lagered) for a period in cool conditions to clear away particles and certain flavour compounds to produce a clean taste. ...
Alcohol by volume (ABV) is an indication of how much alcohol (expressed as a percentage) is included in an alcoholic beverage. ...
Lager is a well attenuated beer brewed in cool conditions using a slow-acting brewers yeast, known as a bottom-fermenting yeast, and then stored (or lagered) for a period in cool conditions to clear away particles and certain flavour compounds to produce a clean taste. ...
A glass of beer and different beer bottles. ...
New Zealand Breweries is a brewery company from New Zealand that brews a variety of beers. ...
Auckland, in the North Island of New Zealand, is the largest urban area in New Zealand. ...
History
Steinlager was first brewed in 1957 in response to a challenge by the then New Zealand Minister of Finance, Arnold Nordmeyer. In his "black budget" of that year Nordmeyer, threatening to cut international beer imports in order to boost the flagging economy, challenged New Zealand's brewers to "come up with an international-style lager beer". The Minister of Finance is a senior figure within the government of New Zealand. ...
The Honourable Sir Heinrich Arnold Nordmeyer, ONZ, KCMG, (1901 - 1989), often later known as Arnold Henry Nordmeyer, was a New Zealand politician. ...
Originally known as Steinecker, the beer's name was changed in 1962 to Steinlager as a legally required measure to provide clarity between itself and Heineken. Heineken (or Heineken Brouwerijen) is a Dutch beer brewer, established in 1863 when Gerard Adriaan Heineken purchased a brewery in Amsterdam. ...
In 1973 Steinlager was launched in the United States and an American consultant suggested that to become successful the company should change the colour of their bottles to match that of other premium beers. As a result, the original brown bottle colour was changed to green.
Steinlager Blue In 1991, another beer bearing the Steinlager name was introduced. Steinlager Blue was marketed using an advertising campaign featuring The Blues Brothers. The two different tasting beers were known as Steinlager Blue or Steinlager Green which related to the colour of the bottle or can it came in. Steinlager Blue was discontinued in the later 1990s, leaving just Steinlager Green which then dropped the green from the name. This article does not adequately cite its references or sources. ...
Sponsorship Steinlager is actively involved in sponsorship of major New Zealand sports teams, probably the most high-profile rugby team in the world, the New Zealand All Blacks Rugby Union team, have had the support of Steinlager since 1986. Steinlager is also the current title sponsor of the United States leg of the IRB Sevens World Series. First international Australia 3 - 22 New Zealand (15 August 1903) Largest win New Zealand 145 - 17 Japan (4 June 1995) Worst defeat Australia 28 - 7 New Zealand (28 August 1999) World Cup Appearances 5 (First in 1987) Best result Champions, 1987 The All Blacks are New Zealands national rugby...
A rugby union scrum. ...
The USA Sevens is an annual rugby union sevens tournament held in the United States at 44,500 capacity PETCO Park in San Diego, California. ...
The IRB Sevens World Series, known officially as the IRB Sevens before the 2006-07 season and also sometimes called the World Sevens Series, is a series of international rugby union sevens tournaments organised for the first time in the 1999-2000 season. ...
Steinlager was involved in yacht racing in 1995 with Team New Zealand with their "Black Magic" boat, which won the Americas Cup by beating Dennis Conner's defending boat Stars & Stripes, also known as Young America, 5-nil in the finals' series. Steinlager, along with Toyota, Enza, TVNZ and Telecom New Zealand, formed the "family of five" major sponsors of Team New Zealand in 1995 and again in their successful defence of the cup in 2000. Team New Zealand (TNZ) is an Americas Cup sailing team which is based in Auckland and is representative of all of New Zealand. ...
The Americas Cup is the most famous trophy in the sport of yachting, and the oldest active trophy in sports. ...
Dennis Walter Conner (born December 16, 1942) is an American yachtsman who has participated in the Americas Cup nine times. ...
This article is about the multinational corporation. ...
Current TVNZ logo Television New Zealand (TVNZ) is the main broadcaster of television in New Zealand, established in 1980 through the merger of Television One and TV2 (formerly South Pacific Television). ...
Telecom New Zealand NZX: TEL ASX: TEL NYSE: NZT is a Wellington-based telephone company run as a publicly-traded private company since 1990. ...
In 2006, Steinlager provided sponsorship to specific USA Rugby Union teams, including Media Rugby Football Club, as part of a US marketing campaign.
External Links
Sources |
Feeds |
Contact