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Stella Artois logo

A Common 330 ml Bottle of Stella Artois

Stella Artois brewery in Leuven

Stella Artois (pronounced /ˈstɛlə ɑrˈtwɑː/) is a 5.2% ABV global lager first brewed in Leuven, Belgium in 1926 as a Christmas brew, and named Stella after the Latin for "star."^[1] Image File history File links Question_book-3. ... Image File history File links Size of this preview: 680 × 599 pixels Full resolution (1136 × 1001 pixel, file size: 47 KB, MIME type: image/png) http://www. ... Image File history File links Size of this preview: 680 × 599 pixels Full resolution (1136 × 1001 pixel, file size: 47 KB, MIME type: image/png) http://www. ... Image File history File linksMetadata Size of this preview: 321 × 599 pixelsFull resolution (1627 × 3036 pixel, file size: 392 KB, MIME type: image/jpeg) File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Image File history File linksMetadata Size of this preview: 321 × 599 pixelsFull resolution (1627 × 3036 pixel, file size: 392 KB, MIME type: image/jpeg) File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Image File history File linksMetadata Size of this preview: 800 × 600 pixelsFull resolution (2272 × 1704 pixel, file size: 2. ... Image File history File linksMetadata Size of this preview: 800 × 600 pixelsFull resolution (2272 × 1704 pixel, file size: 2. ... Goran Ivanisevic and Mario Ancic playing doubles during the 2004 Queens Club Championships The Queens Club Championships is an annual tournament for male tennis players, held on grass courts at the Queens Club in London. ... Alcohol by volume (ABV) is an indication of how much alcohol (expressed as a percentage) is included in an alcoholic beverage. ... Lager is a well attenuated beer brewed in cool conditions using a slow-acting brewers yeast, known as a bottom-fermenting yeast, and then stored (or lagered) for a period in cool conditions to clear away particles and certain flavour compounds to produce a clean taste. ... Geography Country Belgium Community Flemish Community Region Flemish Region Province Flemish Brabant Arrondissement Leuven Coordinates , , Area 56. ... For other uses, see Christmas (disambiguation). ... For other uses, see Latin (disambiguation). ...

Although Belgium is best known internationally for its ales, the so-called "table beers," the bottom-fermented pilsner lagers such as Stella Artois head the list for domestic consumption, making up almost 75% of Belgian beer production. Stella Artois is the best-known brand internationally, the best selling premium lager in the UK, and is promoted as an international brand by InBev. In its home market of Belgium, however, it is marketed, priced and sold as a regular lager. It is brewed in Belgium and the United Kingdom, as well as other countries, including Australia. Much of the Stella Artois exported from Europe is currently produced at InBev's brewery in Belgium, and packaged in the Beck's brewery in Bremen, Germany. For other uses, see Beer (disambiguation). ... A premium lager is a lager of greater than 5% alcohol. ... InBev (Euronext: INB, NYSE: ABV) is the largest beer company in the industry. ... Becks is a brand of the brewery Brauerei Beck & Co KG in the north German city of Bremen. ... This article is about the city in Germany. ...

The Anno 1366 on the Stella Artois logo refers to the origin of brewing in the city of Leuven. The city's tax records dated 1366 mention the existence of a local brewpub called Den Hoorn, ('Hoorn' in Flemish meaning 'Horn' in English, as is represented in the logo on the beer label). The name Artois was coupled to the beer in 1708, when new owner Sebastian Artois achieved the title of master brewer. The frame that surrounds the name Stella Artois on the label refers to the traditional style of window frame found in Flemish architecture.

Stella Artois is available on draught and in several packaged sizes, including a 275 ml bottle, 284 ml bottle, a 330 ml bottle, a 440 ml can, a 50cl can, a pint size can known as "La Grande Biere" (568 ml), 66 cl bottle, 70 cl bottle and a 1 litre bottle.

History

1366 - Its origins lie as far back as 1366. Records of taxes exist on Leuven's Den Horen Brewery, a brewery that is still in existence today.

1708 - Sebastian Artois becomes the master brewer at Den Horen.

1717 - Sebastian Artois gives his name to the brewery.

1926 - Stella Artois was launched initially as a seasonal beer especially for the Christmas holiday market.

1930 - The first Stella Artois beer is exported to the European market.

1960 - 1 million hl of Stella Artois is produced annually for the first time.

1993 - InBev open a new fully automated brewery in Leuven.

2006 - Total production volume reaches over 10 million hl annually.

Advertising

Stella Artois' advertising slogan in the United Kingdom is "Reassuringly Expensive." created by ad agency Alltime Lowes. The UK television advertising campaigns have become known for their distinctive style of imitating European cinema and their leitmotiv inspired by Giuseppe Verdi's La forza del destino. The campaigns began with a series of adverts based on Jean de Florette, moving on to other genres including war movies, silent comedy and even surrealism (for which the slogan was changed to "Reassuringly Elephants"). They have used notable movie directors such as Jonathan Glazer. The aim is to portray a sophisticated European culture somewhat belied by the popular conception of the beer. The ads are wholly performed in French, leading some to believe that Stella Artois is a French beer. Many of these ads can be viewed on YouTube. A leitmotif (also spelled leitmotiv) is a recurring musical theme, associated within a particular piece of music with a particular person, place or idea. ... “Verdi” redirects here. ... La forza del destino (The Force of Destiny) is an Italian opera by Giuseppe Verdi. ... Jean de Florette is an award-winning 1986 French film adaptation of the 1966 novel by Marcel Pagnol. ... A war film is any film dealing with war, usually focusing on naval, air, or land battle, but sometimes focusing instead on prisoners of war, covert operations, training, or other related subjects. ... A comedy is a dramatic performance of a light and amusing character, usually with a happy conclusion to its plot. ... Max Ernst. ... Jonathan Glazer Jonathan Glazer (born 1966 in London) is an English director of films, commercials and music videos. ... The Culture of Europe might better be described as a series of overlapping cultures of Europe. ... For other uses, see Beer (disambiguation). ... YouTube is a popular video sharing website where users can upload, view and share video clips. ...

In Belgium, Stella Artois is promoted as Mijn thuis is waar mijn Stella staat and Chez moi, c'est près de ma Stella (My home is where my Stella is).

Stella Artois is also brewed in Abbotsford, Melbourne by Carlton & United Beverages for the Australian market under license from InBev. Abbotsford (parts of which were also known as Carringbush at the turn of the 19th century) is a small inner city suburb of Melbourne, Victoria, Australia, nestled in between Collingwood, Richmond and Clifton Hill and separated from Kew by the meandering Yarra River. ... This article is about the Australian city; the name may also refer to City of Melbourne or Melbourne city centre. ... Carlton & United Beverages (formerly Carlton & United Breweries) is an Australian brewing company based in Abbotsford, Melbourne, Victoria. ...

Stella Artois has had a long association with film. Dating back to 1994 (in the UK), the beer has organized a range of events as well as TV sponsorship of Channel 4 films and a website. Most recently the beer brand has adopted the new identity - Studio Artois. Stella Artois has been a primary sponsor of the film festivals at Cannes and Sundance. The Cannes Film Festival (French: le Festival de Cannes), founded in 1939, is one of the worlds oldest, most influential and prestigious film festivals. ... For the North American Indian ceremony, see Sun Dance sundance channel is an independent film network in the United States owned by Viacom, Robert Redford, and NBC Universal. ...

Stella Artois is marketing the brand's premium positioning in its international markets through "The Stella Artois Gold Standard Establishment Programme". Through a combination of education, illustration and experience based in and around the Belgian 9 Step Pouring Ritual and exceptional customer service, Stella Artois is consolidating its place as the premium lager brand in a wide number of Asian markets.

First launched in Canada, the Stella Artois Gold Standard Establishment Programme has now launched in Singapore through its importer, Pacific Beverages Pte Ltd, before reaching the rest of the Asia Pacific markets in 2008. There are 7 outlets in Singapore currently holding the award of "Gold Standard Establishment:" Barrio Chino, Bernies BFD, Brussels Sprouts, Ice Cold Beer, Ice Cold B's, Oosters and Rogues.

Trivia

In the UK, Stella Artois is also known as "Wife Beater" - mainly due to the connection between Stella drinkers and drunken violence. Stella is one of the stronger drinks available on draught across the UK.

See also

• InBev
• Peeterman Artois, a 4% lager often sold alongside Stella Artois in the UK
• Artois Bock, a 6.2% 'brown' beer to be sold alongside Stella Artois in the UK

InBev (Euronext: INB, NYSE: ABV) is the largest beer company in the industry. ...

References

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External links

• Stella Artois Review
• Stella Artois: Official Website
• Studio Artois: Official Film Website
• Brasserie Artois: Artois Family of Beers
• Rating on RateBeer.com
• Collection of glass beer mugs from Stella Artois
• Photos from the now-defunct Stella brewery in Leuven

Singapore Stella Artois Gold Standard Establishment Information - http://www.pacbev.net