Store brands (or own brands in the UK) are brands which are specific to a retail store. The retailer either manufactures goods under its own label or rebrands private label goods. Store brand goods are generally cheaper than national brand goods because the retailer can optimise the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. Store brands are perceived as major threats to national brands by manufacturers and have helped shift power to the retailer in the industry.^{[citation needed]} Wikibooks has more about this subject: Marketing A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the concrete symbols such as a name, logo, slogan, and design scheme. ... A drawing of a self-service store Retailing consists of the sale of goods/merchandise for personal or household consumption either from a fixed location such as a department store or kiosk, or away from a fixed location and related subordinated services (Definition of the WTO (last page). ... Swedish grocery store where private label products (under the brands Hemköp and Eldorado, Axfood) are placed along with other brands such as Knorr (Unilever) and Blå band (Campbell Soup). ... This article is about consumers in economics. ... Commercialism redirects here. ...

In some retail sectors, store brands account for 40 to 50 percent of sales. Store branding is a mature industry; consequently, some store brands have been able to position themselves as premium brands. Sometimes store-branded goods mimic the shape, packaging, and labeling of national brands, or get premium display treatment from retailers. (For example, "Dr. Thunder" and "Mountain Lightning" are the names of the Sam's Choice store brand equivalents of Dr Pepper and Mountain Dew, respectively.) These practices are often controversial. — This article is about managing the life of a product in the market. ... Sams Choice is a private label brand created by Wal-Mart Stores, Inc. ... For the alcoholic cocktail said to taste the same, see Flaming Dr. Pepper. ... Mountain Dew is a caffeinated, sweet, citrus-flavored soft drink produced by PepsiCo, Inc. ...

Although the store brand market is poised for growth, retailers realise that it is premium national brands which cause the consumer to select a store. Once the consumer arrives to buy a national brand, the retailer typically makes more profit by selling a store brand, which has higher margins. This has lead to a spurt in the academic and trade literature on the subject of positioning the store brand vis-a-vis the national brand.

List of store brands

Department store and discount store brands

• Berkley & Jensen - B&J Wholesale Club
• Insignia, Dynex, Init, Geek Squad, and Rocket Fish - Best Buy
• Nexxtech, Verge - Circuit City
• Kirkland Signature - Costco
• Shaver Lake - Gottschalks
• American Fare - Kmart
• Arizona Jeans, Stafford, Towncraft - JCPenney
• Alfani, American Rag, Charter Club, Club Room, First Impressions, Frango, greendog, Hotel Collection, I•N•C, Material London, Style & Co., T Tahari, Tasso Elba, The Cellar, Tools of the Trade - Macy's
• Meijer, Shop Force, gfm - Meijer
• Cambridge Classics, Cheetah, High Sierra - Mervyns
• BP, Caslon, John W. Nordstrom, JWN, Nordstrom, Pure Stuff, Rubbish - Nordstrom
• Ativa, Foray, Break Escape - Office Depot
• Accurian, Enercell, Optimus, and Presidian - Radio Shack
• Canyon River Blues, Covington, Craftsman, DieHard, Kenmore - Sears, Kmart
• Xhilaration, Merona, Cherokee, Durabuilt, Michael Graves Design, Target, TruTech - Target
• List of Hudson's Bay Company brands - Listing of Hudson's Bay Company store brands, such as Mantles, Outline, Request, Sportek, Beaumark, Home Styles, Truly, etc.
• List of Wal-Mart brands - Listing of Wal-Mart store brands, such as Great Value, Mainstays, Sam's Choice, Equate, etc.

Best Buy is sometimes called the big blue box because of the prominent design on Best Buy stores resembling a blue box. ... Circuit City (NYSE: CC) is a Fortune 200 consumer electronics retailer with over $11 billion USD in sales. ... Kirkland Signature logo Kirkland Signature is Costcos store brand. ... Costco Wholesale Corporation (NASDAQ: COST) is a membership warehouse club chain headquartered in Issaquah, Washington, United States, with its flagship warehouse #1 in nearby Seattle. ... Gottschalks Logo Gottschalks (NYSE: GOT[1]) is an American department store. ... Kmart is a chain of department stores in the United States and Puerto Rico. ... J. C. Penney Company, Inc. ... Alfani is a popular house brand for clothing and shoes for Bloomingdales and Macys, which belong to a major chain of department stores called FDS (Federated Department Stores). ... Macys is a chain of American department stores with its flagship store in Herald Square, New York City, which has been billed as the worlds largest store since completion of the Seventh Avenue addition in 1924. ... Meijer (Dutch, pronounced MY-er, IPA: ) is a regional American hypermarket that was founded in 1934. ... Mervyns is a department store chain based in Hayward, California. ... Nordstrom, Inc. ... Office Depot (NYSE: ODP) is one of the worlds leading suppliers of office products and services. ... RadioShack Corporation (formerly Radio Shack) (NYSE: RSH) runs a chain of electronics retail stores in the United States, as well as parts of Europe. ... Craftsman is a line of tools and lawn and garden equipment, owned by The KCD IP, LLC. The tools are sold in Sears and Kmart stores. ... Diehard is a premium brand of automotive battery marketed by Sears Holdings Corporation. ... Kenmore may refer to: Kenmore, Scotland. ... Sears Holdings Corporation (NASDAQ: SHLD) is the fourth largest retailer in the United States, behind Wal-Mart, The Home Depot, and Kroger [1]. It was formed in 2005 with the purchase of Sears, Roebuck, and Co. ... Kmart is a chain of department stores in the United States and Puerto Rico. ... This article is about the United States retail company. ... The Hudsons Bay Company, like most large retail and grocery chains, offers store brands, commonly referred to as generic brands, which are lower cost alternatives to name brand products. ... This article or section does not cite its references or sources. ...

Supermarket store brands

• 365 - Whole Foods
• America's Choice - Waldbaum's
• Archer Farms - Target
• Basics - Sainsbury's
• Bettabuy - Morrisons
• Coles Smart Buy - Coles Australia
• Economy - Now defunct store brand from Sainsbury's
• Equality - A&P Canada
• Essensia - Albertsons and Shaw's Supermarkets (also, "Shaw's")
• Extra Special - Asda
• Flavorite - Supervalu
• FMV - Kroger
• Food Club - Piggly Wiggly
• George - Asda's own-brand clothing line
• Good Day - Albertsons
• Good For You! - Asda
• Hill Country Fare - H-E-B
• Home Brand - Woolworths
• Jeff & Co - A now defunct Sainsbury's clothing range
• Market Basket - DeMoulas' Market Basket
• Market Pantry - Target
• Master Choice - A&P Canada
• No Frills - Franklin's
• No name - Loblaws
• O Organics - Safeway
• President's Choice - Loblaws
• Publix - Publix
• Safeway Select - Safeway
• Smartprice - Asda
• Tesco and Tesco Value - Tesco
• Trader Joe's
• You'll Love Coles - Coles Australia

Whole Foods Market NASDAQ: WFMI is an Austin, Texas-based natural foods grocer, which, as of November 2006, consisted of 188[3] locations in the United States, Canada, and the United Kingdom. ... Waldbaums logo Waldbaums is a supermarket chain in New York, especially dominant on Long Island. ... Archer Farms is Target Corporations food brand sold in SuperTarget and Target stores across the United States. ... This article is about the United States retail company. ... This article is being considered for deletion in accordance with Wikipedias deletion policy. ... J Sainsbury plc is the parent company of Sainsburys Supermarkets Ltd, commonly known as Sainsburys, a chain of supermarkets in the United Kingdom. ... Morrisons store in Morecambe, Lancashire Wm Morrison Supermarkets plc (LSE: MRW) is the fourth largest chain of supermarkets in the United Kingdom. ... A&P Canada is a Canadian supermarket company owned by Metro Inc. ... A typical Albertsons store. ... Shaws, along with sister store, Star Market, is a wholly-owned subsidiary of Eden Prairie, Minnesota-based Supervalu. ... ASDA, West Bridgford, Nottingham, England dey also have mega fit cafe members and im talking mega fit :) ASDA is a chain of supermarkets in the United Kingdom offering food, clothing and general merchandise products. ... SuperValu is an Irish supermarket chain owned by the Musgraves wholesaler firm. ... For Maximum Value (or FMV) is a store brand sold by Kroger. ... Kroger headquarters in Cincinnati, Ohio. ... Piggly Wiggly is a supermarket chain in the Southeastern and Midwestern states of the United States. ... H.E. Butt Grocery Company (abbreviated H-E-B) is a Texas supermarket chain with over 300 stores and 56,000 employees. ... DeMoulas Market Basket, more commonly known as Market Basket, is a chain of 58 supermarkets in eastern New England. ... As a proper name, No Name can refer to: A 19th-century sensation novel by Wilkie Collins A folk boyband from Montenegro (see No Name (band)) A rock band from Slovakia (see No Name (Slovak band)) A private label brand of the Canadian food retailer Loblaw Companies Limited (see no... Loblaw Companies Limited is the largest food retailer in Canada, with over 1,690 supermarkets operating under a variety of names including: Atlantic Superstore, Atlantic SuperValu, Atlantic Cash & Carry, SaveEasy, Dominion-Superstores, Extra Foods, Maxi, Provigo, Fortinos, Loblaws, No Frills, Real Canadian Superstore, Valu-Mart, Your Independent Grocer, and Zehrs. ... Safeway Inc. ... Presidents Choice is the upscale private label brand of Loblaw Companies Limited, covering a wide variety of food, drinks and other products found, in Canada, only through Loblaw-owned or -supplied stores including Loblaws, Zehrs, Maxi, Provigo, The Real Canadian Superstore, Atlantic Superstore, and (in Newfoundland and Labrador) Dominion. ... Publix Super Markets, Inc. ... For other uses, see Tesco (disambiguation). ... Trader Joes is a privately held chain of specialty grocery stores headquartered in Monrovia, California. ...

External links

• Private Label Manufacturers Association (PLMA)
• Private Label Manufacturers Association International Council
• PLMA Australia & New Zealand