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'Street cred' is a phrase meaning "credibility on the street", that is, the degree to which one is to be trusted within the network of the street culture of a given urban area. In some circles it may presume a tolerant or indifferent attitude towards criminal activity, and a hostility or disregard for official authorities. More generally it is seen as being a measure of a person's authenticity and experience. It has been co-opted as an indicator of cultural value, sophistication, or ability within the mainstream of the North American Alternative culture. Alternative culture is a catch-all phrase used predominately by the media and the marketing industry to refer to a variety of separate sub-cultures – (which are either loosely related or near-totally unrelated) – and are perceived by the general public as being outside or on the edge of so...
And in today's NBA, having streetcred moves mountains of merchandise, and that is worth billions of dollars in sales and contracts.
Streetcred used to be a fringe topic, a media catch phrase with vague meaning.
The notion that crime gives someone streetcred is ignorant, said Harry Edwards, the University of California sociology professor and sports consultant well-known for his commentaries on race and sports in America.
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