Sub Pop is a record label in Seattle, Washington famous for first signing Nirvana, Soundgarden, and other grunge bands.
Sub Pop was started by Bruce Pavitt in 1980 as a fanzine called Subterranean Pop (Sub Pop, starting with issue 2), which, inspired by the Fast Forward cassette fanzine, began alternating issues with compilation tapes of American bands (though several foreign bands did appear on Sub Pop cassettes). There were nine issues of Sub Pop in all: six magazines and three cassettes (issues 5, 7, and 9). After issue 9, Sub Pop switched to an all-cassette format, but the amount of work required scuttled the project. It continued as a column in the Seattle newspaperThe Rocket for several more years.
SubPopRecords has always been on the cutting edge of the music industry, discovering and giving rise to bands like Nirvana, Iron and Wine and The Shins.
To date, SubPopRecords is the first Green-e certified record label company in the United States.
Kelley Stoltz, an artist on the SubPop label, broke similar ground earlier this year when he used the Green-e tag to certify that his record, Below the Branches, was recorded using 100% renewable energy (we covered it here).
SubPop was started by Bruce Pavitt in 1980 as a fanzine called Subterranean Pop (which was changed to SubPop starting with the 2nd issue).
This allowed SubPop to become a powerful company in the local scene, as well as make their label's name synonymous with the music of the Seattle area, much in the same way Motown Records was to Detroit.