The campaign is based on a web site that features a person in a chicken costume. The actor performs a wide range of actions based on a user's input, showing pre-recorded footage and appearing like an interactive webcam. The site takes literally the advertising slogan "Get chicken just the way you like it".
There are more than three hundred commands that the Subservient Chicken will respond to, including:
When told to strip, take off his mask, or do anything the Subservient Chicken considers offensive, the chicken walks up to the camera and shakes a scolding chicken finger in disappointment. When told to eat food from rival fast food chain McDonald's, he approaches the camera and places his finger down his throat, while when told to eat Burger King he has a more positive response. The chicken responds to the command "smoke crack" by smoking, but when told to "smoke a bong" he waggles his finger scoldingly.
Recently Burger King introduced its Chicken Fights campaign, the two "cockfighting chicken" advertising characters it is using in its chicken meat marketing campaign are modeled off of this chicken.
Because of flight risk, chickens raised in open-air pens generally have one of their wings clipped by the breeder — the tips of the longest feathers on one of the wings are cut, resulting in unbalanced flight which the bird cannot sustain for more than a few meters (more on wing clipping).
Chickens generally live five to ten years depending on the breed [2]; chickens raised for meat are slaughtered prior to sexual maturity (six weeks), and thus many of the aggressive behaviors seen in adult chickens (fighting, cannibalism) are seldom seen in meat-type chickens.
The chicken is one of the Zodiac symbols of the Chinese calendar.
The SubservientChicken is a viral marketing promotion of Burger King's line of chickensandwiches and their "Have it Your Way" campaign.
The chicken responds to the command "smoke crack" by smoking, but when told to "smoke a bong" he waggles his finger scoldingly.
Recently Burger King introduced its ChickenFights campaign; the two "cockfightingchicken" advertising characters it is using in its chicken meat marketing campaign are modeled off this chicken.
Feeds |
Contact